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Published bySabina Whitehead Modified over 7 years ago
Social Media Marketing Twitter & Facebook Your market is already on Twitter and Facebook, you need to be there too.
The Big Picture All started many years ago with a website, an 24/7 online brochure. Customers to your website, learn about your business, what service you provide, can get contact information, contact you. Google, Yola, Yahoo, Intuit.
Publicize Your Website Put your URL (web address) on your business card, put on your display ads. Directory Listings: Industry Association, other company like yours. Search Engine Optimization (SEO): First or second page of search engines, Google, Bing, Yahoo. Paid search results. Banner ads. Drive traffic to your website.
Blog Blog can replace your website. Most of the time supplement to your website. Respond – 2 way communications. You can publish an article, customer can reply. Customer feels like they can interact, provide input. Example: WordPress
Social Network Brand as a community member. Interacting, sharing pictures, sharing movies. Market, promote, provide customer service. You just need online access, and an email. Fast-growing Easy to get started Integrate together Business-friendly FREE
Twitter Microblog – 140 characters Post a link to movies or pictures. Simple Public One-to-many Fans are followers Re-twitting – all of their fans gets your message as well
Facebook Not limited to 140 characters Your can do more with Facebook Personal accounts and Business accounts are separate. “Like” button – Fans Share – Repost to personal friends
SEO Search Engine Optimization Algorithms: unique per search engines Architecture Content Linking Keyphrase etc. Description + Location or region = optimized keyphrase
Display Ads www.iab.net http://Facebook.com/advertising Display ad options Impression, how many ads are view CPC, cost per click Ppc, Pay per click CPA, cost per action CPL, cost per lead
Seach Engine Marketing - Local Local Search Engines Google, Yahoo, Bing Submit business to search engine, verification phone number For Free Out of sight, out of mind
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