1. May 7, 2014 Update/Q & A call Welcome...I’ll start the call at noon PT. It’s great to see you! SEO Copywriting Certification Training

2. You may have to set up a AdWords campaign (including inputting a credit card number) to use Google’s free keyword research tool. You can pause the campaign so you’re not charged. Keyword research and AdWords

3. Matt warns that body copy is extremely important… Some people believe this is a warning video and there be another algo update targeting “thin” content. A headless Matt Cutts provides a PSA

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5. Why the right keyphrases are key Title: Is Appalachian right for me? / Appalachian State University / Boone, NC Meta description: Prepare to lead a purposeful, engaged life as a global citizen. Apply to Appalachian State University in the North Carolina mountains. Key phrases: leadership experience, high-achieving, high achieving, community engagement, engaged in the community, diversity, transformational learning environment, sustainable, engaged global citizen, Appalachian degree, liberal education

6. Why is this site positioning better?

7. http://moz.com/local-search-ranking- factors

8. And sometimes…bad things happen to good sites.  Take comfort in the fact that things should change…eventually. But Google doesn’t catch everything.