What Am I Going to Waffle About? Does your company need a website? E-mail marketing Pay Per Click advertising Search Engine Optimisation (SEO) Taking orders or enquires online Online networking How to use Blogs How to beat technical barriers
Does Your Company Need A Website? Total online commerce grew 34.6% last year, worth £28.1bn by 2011 Atlas is a web design / development company Increased turnover by 400% Net profit 30% Total expenditure on marketing < 1% turnover Target demographics and real-time feedback on our efforts TIP 1: Myth – Your web designer will help you to establish a successful online presence TIP 2: Copying the competition is not a good idea, innovate!
E-mail Marketing Client interaction is key Offer potential customers something in return for providing their contact details Make sure you have their permission TIP 3: Website + E-mail Campaign = Customer Relationship
Pay Per Click Advertising Purchase traffic from websites for a fixed fee per click Can be expensive if not implemented properly! Contextual advertising More on Google Adwords - https://adwords.google.com/select/https://adwords.google.com/select/ TIP 4: Find a PPC to help kick start your campaign, most offer their services for free initially TIP 5: Always hire a web marketing expert on recommendation
Purchase traffic from websites for a fixed fee per click Can be expensive if not implemented properly! Contextual advertising More on Google Adwords - https://adwords.google.com/select/https://adwords.google.com/select/ TIP 4: Find a PPC to help kick start your campaign, most offer their services for free initially TIP 5: Always hire a web marketing expert on recommendation
Search Engine Optimisation Slower process than Pay Per Click – six month lead time minimum Google does not want new sites with no history at the top of their results Much more cost effective, especially in saturated markets Make sure you track progress TIP 6: When working with your SEO expert attempt to target niche phrases (www.wordtracker.com)www.wordtracker.com TIP 7: Find a competitor’s site and see what keywords they are using.
Online Networking Forums such as www.ukbusinessforums.co.uk are great networking tools Industry specific forums are usually available Online directories allow free promotion of your services Online networking has SEO benefits too
How To Use Blogs Definition of a “Blog” Easy to maintain, great appeal to new/existing customers SEO friendly! TIP 8: Keep your blog content informal, much like speaking to a friend TIP 9: Provide interesting, relevant and informative content
Beating Technical Barriers Either do it your self or pay others to do it for you Don’t hit and run, build relationships Sample new suppliers where possible Ask me! TIP 10: Work to your strengths!
Further Reading Entirely propaganda free news, hints and tips: www.atlascs.co.uk/blog END
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