1. Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns

2. “If you don't find politics, politics will find you.” - Pericles © Calvert Street Group, LLC 2013. All Rights Reserved

7. “All politics is local.” - Tip O’Neill © Calvert Street Group, LLC 2013. All Rights Reserved

8. Key Themes Grassroots = Local Politics “Field” is the bastard child of most campaigns Consultants drive campaigns © Calvert Street Group, LLC 2013. All Rights Reserved

9. Polling  Voter ID calls Static websites  Interactive sites Identify figureheads  Identify volunteers Identify businesses  Build coalitions Press releases  Micro-targeted mail Glossy direct mail  Tear off cards Social media  Social media with a call to action Voter file  Build your own database Automated phone calls  Telephone town halls Astroturf to Grassroots © Calvert Street Group, LLC 2013. All Rights Reserved

10. Door-to-door canvassing Online petitions and surveys Precinct captains Absentee ballot program Citizen groups by geography by demographic Additional Tools © Calvert Street Group, LLC 2013. All Rights Reserved

11. Grassroots defines “local politics” Engage the citizenry, you can manage the outcome Field wins elections Develop a vote total and work backwards from Election Day A PR campaign is not a grassroots campaign Be weary of a plan that does not include true grassroots engagement Conclusion © Calvert Street Group, LLC 2013. All Rights Reserved

12. Questions? © Calvert Street Group, LLC 2013. All Rights Reserved Darden Copeland Calvert Street Group dcopeland@calvertstreetgroup.com www.calvertstreetgroup.com 855-WIN-VOTE