2 Bell WorkWhat do you think about and/or feel when you look at this ad?
3 ObjectiveYou will be able to identify the three kinds of appeals that every argument should contain.
4 AppealAn appeal is a serious or urgent request, typically one made to the public; a means of persuasion.EVERY strong argument needs the following 3 appeals:EthosPathosLogosWhy?Because of the evidence from our old friend Aristotle and his research on the topic…
5 How can we ensure that we have a strong argument? Aristotle was an Ancient Greek philosopher who loved to think and argue!He believed that rhetoric helps to make an argument stronger and better.What is rhetoric?the art of using language persuasively and effectively
6 Therefore…Aristotle says that the 3 appeals (ethos, pathos, and logos) make up the best combination of language to ensure you are persuasive AND effective when speaking.
7 What is logos?the use of logic and critical reasoning to persuade someone of your beliefs and opinionsExamples of logos used in arguments might include facts, definitions, statistics, and explanations.
8 What is pathos?the use of emotion to persuade someone of your beliefs and opinionsExamples of pathos used in an argument might include:personal stories or anecdotespowerful wordshumorreligious or spiritual referencesemotionally appealing visual descriptions
9 What is ethos?The establishment of a writer or speaker’s credibility, authority, and believabilityThe writer or speaker’s ethos is what helps to establish her sense of character, causing her audience to trust her and the information she is presenting.Also deals with right and wrong.
10 Ethos, cont’dExamples of how a writer or speaker may establish ethos might include:Referencing experts and credible sources of information that are cited properlyShowing, speaking in fairnessusing appropriate language that fits the audience and subject matter
11 ETHOS, PATHOS, and LOGOS Ethos: Is it Ethical? AS YOU ANALYZE THE ADVERTISMENTS:Ethos: Is it Ethical?Pathos: Does it make you feel a strong emotion?Logos: Does it make you use your sense of reason?