1. This presentation outlines the following: How we believe we can help Electronic Marketing Strategy Email Marketing Overview SMS Marketing Overview Electronic Marketing Presentation // December 11, 2006

2. How we believe we can help As an advertising agency that specialises in electronic marketing and creative ideas, we can offer a very wide range of products and services relevant to your needs. We pride ourselves on delivering creative solutions that provide advanced reporting and ROI measurement tools. Short term, we intend to work with you to: Develop effective email marketing campaigns Implement an SMS marketing system Provide creative ideas and strategies for product launches and event invites Create more accountability in your marketing activities Electronic Marketing Presentation // December 11, 2006

3. Electronic Marketing Strategies This is how we see electronic marketing’s role in your marketing mix WEBSITE PRESSSIGNAGE EMAIL MARKETING SMS MARKETING DIRECT MAIL

4. Email Marketing Strategy Email marketing often gets confused with spam and people don’t really understand how this strategy fits into an overall marketing plan. The benefits of using this technology are huge. Segmenting your database is easy and creating targeted emails that speak directly to your customers needs adds value to the Grand Toyota experience. The interactive marketing engine standard features include: Importing and exporting of member databases Management of member databases Management of email campaigns Subscribe and unsubscribe facilities Management of bounce backs Basic and premium sms campaigns. HTML/text emails transmitted simultaneously – guaranteeing viewing of email Personalised emails – individual names and personalised content Spam control prevention – formatted to Government standards Electronic Marketing Presentation // December 11, 2006

5. Email Marketing Strategy (cont’) Digital interactive marketing engine advanced features: Ability for recipients to send to a friend Ability for recipients to update their profile in the customer database Ability for new recipients to join mailing list Ability to segment member database based on email content activity Key Benefits of system: Provides ultimate reporting tool for email campaigns Measuring ongoing performance of emails is easily managed Streamlines communications with customer base and creates new interactive medium Builds one on one relationship with individual customers Allows people to keep informed of Grand Toyota developments with automatic email updates Opportunity to develop multiple email member groups Electronic Marketing Presentation // December 11, 2006

6. Email Marketing Strategy (cont’) Cost Summary Setup of basic platform$750.00 Subscription module$250.00 Email template creation$650.00 Ongoing monthly cost$55.00 Annual Fees The pricing structure is an ongoing cost for clients. The system costs $660 per year to use and allows for 6000 emails to be sent each year, or 500 emails per month. After that, individual emails are priced at $0.05 each, so if you sent 530 emails in a month it would cost you an extra $1.50 for that month’s usage. Electronic Marketing Presentation // December 11, 2006

7. SMS Marketing Overview We are firm believers in this technology and recommend it to all of our clients. Mobile Marketing is fast becoming the new medium for electronic communications as it allows people to access information from anywhere at any given time. There are many applications of this technology, however the most suitable applications we can recommend include: SMS to SMS solutions SMS to email solutions Electronic Marketing Presentation // December 11, 2006

8. SMS to SMS solution This allows for people to request more information via SMS to receive an instant SMS reply. This can be used in advertising to create a better measure of performance in your marketing campaigns. It is also a great way for potential clients to gather information about cars after hours. The system works online and allows for infinite codes to be added and used by Grand Toyota. Setup $990, $140 per month ongoing, $0.20 per SMS sent SMS to Email solution This allows for people to request more information via SMS to receive an instant email reply. This can also be used in advertising to improve accountability and measure the performance of your marketing. Obviously an email has much more creative opportunity than a simple SMS reply and we can use this to add people to your growing database of existing and potential customers. The system works online and allows for infinite codes to be added and used by the Grand Toyota team. Setup $990, $140 per month ongoing, $0.20 per SMS sent Electronic Marketing Presentation // December 11, 2006

9. Key Recommendations 1) Start email marketing campaigns 2) Begin SMS marketing system 3) Consult with JAM360 for creative ideas for Grand Toyota events (bluetooth) Thank you for your time Electronic Marketing Presentation // December 11, 2006