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Bluetooth Messaging Solutions. Overview About TextBlue Bluetooth Market Size What Bluetooth Messaging is and examples. Creating Media Benefits for Librarians.

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Presentation on theme: "Bluetooth Messaging Solutions. Overview About TextBlue Bluetooth Market Size What Bluetooth Messaging is and examples. Creating Media Benefits for Librarians."— Presentation transcript:

1 Bluetooth Messaging Solutions

2 Overview About TextBlue Bluetooth Market Size What Bluetooth Messaging is and examples. Creating Media Benefits for Librarians Product Range

3 About TextBlue Bluetooth Messaging Bulk SMS Text Messaging Short Codes Company specialising in mobile messaging technology.

4 Our Clients TextBlue has worked with many large businesses in the private sector and with Government agencies including many Police Forces and Councils.

5 Education Sector JISC RSC Southeast has been promoting and developing the use of Bluetooth in Education for approximately 2 Years. White Lists (Class List) Group Feature (Send to a number of Class Lists) JISC have promoted this technology into: Kent University University of Lincoln Guildford College Mid Kent Highbury College

6 Market Size The number of mobile handsets in circulation world wide is staggering (over 275m subscribers in the US and 81m in the UK alone). “93 percent of Europeans recognize BLUETOOTH technology when asked” World wide the 2010 market for mobile handsets is close to 1.5 billion units, and over 90% have Bluetooth Technology.

7 Marketing and Advertising on Mobiles Bluetooth will be a vital part of the fast growing mobile (local) marketing segment, expected to grow to $24 billion by ABI Research 2008

8 What is Bluetooth Messaging? A way to send a message or messages wirelessly to every Bluetooth enabled mobile phone in the area

9 How it Works ?

10 How It Works The Pod will search the area for Bluetooth enabled mobile phones. When it finds a mobile it sends a request to download the content.

11 How It Works Once the mobile user accepts your invitation to download, they will receive your message. There is no cost incurred to either party.

12 What is the Range 1000 Meters

13 What is the Range 150 Meters

14 What is the Range 140 Meters

15 What is the Range 120 Meters

16 What is the Range 110 Meters

17 What is the Range 100 Meters

18 What is the Range 90 Meters

19 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibitions Festivals Health Screening

20 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibitions Festivals Health Screening

21 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibitions Festivals Health Screening

22 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibitions Festivals Health Screening

23 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibitions Festivals Health Screening

24 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibitions Festivals Health Screening

25 Examples of Bluetooth Use Car Dealership Estate Agent Taxi Company Exhibition Festivals Health Screening

26 Creating Media Any file types can be sent including digital business cards, Animated adverts, games, Mp3’s and even video clips. We offer free online tools to all customers to help create media including Animated advert (Gif) Digital Business Card (vCard) Calendar Reminder (vCal) Text Message (txt)

27 Creating Media Gif Animation

28 Creating Media Gif Animation

29 Creating Media Gif Animation

30 Creating Media Gif Animation

31 Examples of Adverts

32

33

34 Creating Media vCard

35 Creating Media vCal

36 Creating Media iNote

37 What can Librarians use Bluetooth Messaging for? 1.) Student Notifications (New Resources) 2.) Notification to students about resources for known scheduled assignments. 3.) Reading Lists to specific Study Groups at Induction 4.) Library Guides at Induction 5.) Help Guides for using the various library Search systems

38 What can Librarians use Bluetooth Messaging for? 6.) Send eBooks directly to students 7.) Calendar Event files to embed library opening hours directly into students mobile phone calendars 8.) Calendar Event files to embed exam dates, assignment deadlines into students mobile phones. 9.) Short ‘How to’ Video Guides especially during Induction weeks. 10.) Podcasts / Audio resources for students to carry on their mobile phones.

39 Product Range

40 TextBlue Lite Software for a Windows Mobile Device 20 Meter Range 3 Simultaneous Connections £49 + VAT

41 TextBlue Standalone PC Software Software for Windows PC/ Laptop Up to 1000 Meter Range 7 Simultaneous Connections From £99 + VAT

42 TextBlue Messaging Software

43 White List

44 Schedule

45 TextBlue Mini Stand Alone Device Includes Battery and Carry Bag 200 Meter Range Up to 14 Simultaneous Connections £699 + VAT

46 TextBlue Networker Stand-Alone Device Remote Manageable (3G, Wi-Fi etc) 200 Meter Range Up to 21 Simultaneous Connections £899 + VAT

47 Remote Management Update and manage your Pod across the internet from anywhere in the world using the simple web portal

48 National Campaigns Send the same message nationally to every box regardless of it’s location

49 Messages can even be refined down to time of day marketing, ie: Bagels and Juice can run from opening until 11am,(Offer A) Soup & sandwich can run from 11am until 5pm, (Offer B) on dinners can run from 5pm until 9pm, (Offer C) Drinks promo can run from 9pm until close of business.(Offer D) Offer A Offer B Offer C Offer D Scheduled Campaigns

50 Positioning Place the Pod in location and promote the service

51 Measuring Success Statistics will show total handsets contacted, accepted, rejected and ignored devices.

52 Management Reporting Select Report Criteria Breakdown By Phones foundDynamic graph of campaigns Interactive flash graphs Report on success, failure, retry & phone types.

53 Management Reporting 2 Feedback on Zone effectiveness Improve customer and end user experience. Spot ineffective Zones quickly. Exposure to ZoneRSSI Strength in Zones

54 Management Reporting 3 Measure customer loyalty Track busy footfall times Dwell Time Foot Fall

55 Summary Send Multimedia content to phones for FREE. Environmentally friendly and cost effective. Simple and effective Free tools for easy content creation Uses for Librarians Market leading innovative and award winning products.

56 Any Questions?


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