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Travel Tracker. The Issues * The Travel Industry is going through global changes * The impact of the Internet and ticket less travel * The ever increasing.

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Presentation on theme: "Travel Tracker. The Issues * The Travel Industry is going through global changes * The impact of the Internet and ticket less travel * The ever increasing."— Presentation transcript:

1 Travel Tracker

2 The Issues * The Travel Industry is going through global changes * The impact of the Internet and ticket less travel * The ever increasing pressure on margins * A shake-out continues in the travel industry * Fragmented industry with changes in distribution methods * Distribution changes by the airlines and wholesalers * Distribution changes by the airlines and wholesalers * September 11, Ansett collapse, Bali, Iraq and SARS

3 About Travel Tracker Pty Ltd Travel Tracker commenced business in Victoria in 2001 Travel Tracker recognised a need within the Travel Industry This resulted in development of the Travel Tracker System The system solves Customer Relationship Management This provides customer marketing and increased revenue Travel Tracker is being sold across Australia and Worldwide

4 Weaknesses in the Industry Not promoting to all market segments Inconsistent marketing tasks and performance Reinventing the wheel each marketing campaign Missed opportunities due to lack of follow up Unable to efficiently recall client data Unable to quickly capitalise on special deals Overlooking repeat business from existing customers Unable to quickly respond to customer requests Not addressing and developing Corporate Accounts Not addressing and developing Corporate Accounts

5 Travel Tracker and database marketing Be more precise with your marketing activities Increase customer satisfaction The right information, at the right time, to the right customer Improve business performance over the short and long term Direct mailings dramatically increase response rates Costly market researches can be reduced or eliminated Costly market researches can be reduced or eliminated Database marketing saves time, resources and money

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7 Why Travel Tracker?  Helps you to capture a greater market share  Helps you deliver a higher level of service to your customers  Reduces your resources to meet marketing requirements  Helps you develop individually tailored Marketing campaigns  Helps you to manage your marketing for the greatest ROI  Manage your consultants’ and agency’s performance

8 What Travel Tracker does for you Get to know your customers better Remember and acknowledge birthdays and anniversaries Evaluate your customers real and potential value Learn how to identify your most valuable customers Select target-markets for your activities more accurately Calculate the potential of new markets, target-groups and products View the contacts and enquiries created by each consultant daily View the bookings made by each consultant on a daily basis Know how many enquiries and bookings from marketing campaigns

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10 Other Features of Travel Tracker Pre-formatted letters for quick production Call Back Facility” to ensure a sale doesn’t get lost Welcome Home Facility” to build the customer relationship and mail distribution lists Import and Export facilities Capability to view only consultant’s customers or all customers Automatic loading of new customer details from Web enquiries Automatic call back creation from Web enquiries SMS Message capabilities SMS Message capabilities

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12 Travel Tracker Features (cont.) Pre-formatted letters for quick production Follow up reminders call back, proposals, enquiries, welcome home Follow up reminders on complaints, refunds and other events Follow up reminders on complaints, refunds and other events Quick and easy management of referral and repeat business Quick and easy management of referral and repeat business Quick and easy mail and list creation for campaigns and invites Quick and easy mass creation and mail out Quick and easy mass creation and mail out Quick and easy real time statistics on various criteria Simple integration with Microsoft Outlook and Word Sms Message Capabilities

13 Customer Testimonial How has Travel Tracker helped Jetset Werribee? We have benefited in a way that surpasses all expectations of Travel Tracker. We have a workable mailing centre and ing system now, which is in constant use to target specific points in our area for Marketing. From this we have increased the level of business to our office, even in such trying times. Travel Tracker has also been used in the sourcing of new Corporate clientele. We have used Travel Tracker for submissions and continuous marketing to prospective corporate clients and this has produced new business for our office over the past two months. The sales aspect of Travel Tracker has allowed me to see a snapshot of my consultant’s conversion ratios and the amount of business being processed by each individual consultant for each day of the week. The Diary system is very easy to maintain and extra tools such as the "confirmation letters" and "welcome homes" have been invaluable in saving time for our business. I would be more than happy to give anyone any information should they need it, but this is the type of tool that we all wanted. Simon - Jetset Werribee

14 Customer Testimonial Ms Beulah Phillips Travel Tracker ( Pty) Ltd 4 October 2004 Dear Beulah, Just a quick note to thank you for talking us into “ Travel Tracker ” it has made just a difference to our office. Having struggled for years with previous database programs, which was so slow and really difficult to use, Travel Tracker has made our office so much more streamlined. Our team of 6 consultants find it very easy to use and rely on the system to follow up enquiries, do database s with specials as they come in and so much more. As you know our office specialises in cruising and we have increased our segmented addresses by 400% since using Travel Tracker. As we advertise on a weekly basis in many different newspapers we are able to monitor each campaign as to number of calls and conversions into sales. advertise on a weekly basis in many different newspapers we are able to monitor each campaign as to number of calls and conversions into sales. We absolutely love the product! With kind regards, Luky Wilson Managing Director Jetset Frankston


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