1. UK Television Audience Measurement
(21st September 2006)

2. Agenda Introduction to AGB Nielsen Media Research
Our role within the BARB process
Overview of UK TAM Market
Growing Measurement Complexity
Audience Measurement
Production and Reporting

3. Who Are We? Joint venture between AGB Group and NMR
Based in 27 countries worldwide
Over households installed worldwide
Asia Pacific ( h/h)
Europe ( h/h)
Africa/Middle East (1.850 h/h)
Latin America (3.650 h/h)
TAM Specialists – our business is dedicated to TV audience measurement

4. AGB NMR in the UK … 100+ staff Head office, 60 Strand.
Awarded BARB Contracts in 2000
Live from Jan 2002, extended to Dec 2009

5.                                                
BARB

6. The UK Panel 6,000 installed homes Over 14,000 individuals
Over 6,000 guests
5,100 total reporting panel
6 different reception platforms
Over 29,000 different devices within the panel

7. A Panellist’s Lifetime1 7 6 5 4 3 2

8. Viewing by Platform in the UK
BARB w/e 3rd Sept 2006
Analogue
Terrestrial
37%
Cable 1%
Satellite 0%
Analogue
Terrestrial
Cable
Satellite
Digital
Terrestrial
16%
Cable
13%
Satellite
33%
Digital
Terrestrial
Cable
Satellite

9. The UK TAM Market TVM4 & UNITAM The UK Home TVSET 10,242 VCR DVDR
DVD & RDVD
Digital STB
PVRs / SKY+
6,706
2,700
3139 69
Game
Camera
6,584
VCR
DVDR
SKY/SKY+
DCAB
DTT
NBD
Over 29,000 Devices
PVR

10. UNITAM benefits UNITAM UNIQUE FEATURE
Possibility to measure DRC, Plasma, LCD, HDTV
TSV devices (DVDR, PVR)
TVM4 LIMITATION
Limited number of devices connected
SVHS
Some combi devices

11. Installation
All TV sets, platforms, VCRs and PVR/DVDR in the homes need to be monitored
Duration dependant on number of sets and complexity
1 transmission unit per home connected to phone-line/GSM
1 base unit per set
Each installation Line Tested for Quality Control

12. Daily Reporting Timetable
09:30 Overnights
09:35 PVF
10:00 Programmes
10:30 IBT-Live
11:30 IBT-Consolidated
11:40 Spots
11:45-12:45 Breaks

13. Ongoing Maintenance Quality Control monitoring New TVs/equipment
Polling issues
Rejected homes
Communications
Nil viewing
Uncovered viewing
New TVs/equipment
Technical issues
Re-education