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Asianet Network - Background The year 1993 brought a LIFETIME of change in the entertainment options amongst homes across Kerala with the launch of ASIANET.

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Presentation on theme: "Asianet Network - Background The year 1993 brought a LIFETIME of change in the entertainment options amongst homes across Kerala with the launch of ASIANET."— Presentation transcript:

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2 Asianet Network - Background The year 1993 brought a LIFETIME of change in the entertainment options amongst homes across Kerala with the launch of ASIANET - The First Malayalam Satellite Channel.

3 Asianet Network - Background Today, the signals of Asianet are available in the entire Indian sub-continent, Sri Lanka, China, The South East Asia, The entire Persian Gulf, Africa, UK, Europe, USA... virtually the whole world ! As the pioneering Malayalam Satellite Television Channel, Asianet set the pace of visual media in Kerala.

4 Asianet Network - Strengths Asianet has the most comprehensive newsgathering and broadcasting facilities available in this part of the world. Asianet is the first Digital Stream Malayalam Channel to uplink from its own Earth Station

5 Asianet connects the Global Malayalee to his homeland…. In addition to the entertainment offering, Asianet has always played a vital role in connecting the global Malayalee to their culture Asianet programmes consciously strive to cater to the cultural agenda of a highly literate Malayalee viewership with well-evolved sensitivity. Today, Asianet is the most popular entertainment brand in Kerala and all places where Malayalees have their homes and heart, especially in the Gulf

6 Asianet Network ASIANET NEWS CHANNEL ASIANET NEWS CHANNEL (Launched – July 2001) (Launched – July 2001)

7 Asianet News Channel Asianet being the first Indian Satellite TV channel to launch live News Bulletins. In July 2001, within a year of going On Air, Asianet launched a new Channel called Asianet News to cater to needs of the information hungry Malayalees. Today, it is rated by TAM as the No 1 Malayalam news channel With a network of news bureaus and a pro active team of reporters constantly on the move, Asianet News has a strong presence throughout India and the rest of the world.

8 Asianet Plus (Launched- July 2005)

9 Asianet Plus… A Youthful Channel Asianet celebrates every moment of the aspirations of the new generation through its youth channel, Asianet Plus - The third channel from its stable. Packed with a range of music, comedy, films and infotainment programmes, Asianet Plus is the perfect entertainment channel reflecting the attitude of the youth. Asianet Plus within a year of its inception has proved itself and has managed to build a strong sense of attachment with its viewers.

10 Asianet Rules over The Mini-Screen The undisputed leader in Malayalam Television industry, Asianet has dominated the regional market with consistently high viewership share. According to A C Neilson Media Research, a leading provider of television audience measurement and related services in the world, Asianet reigns supreme in Kerala and continue to command a loyal viewership. (AC Neilson Media Research has one of the largest People meter TV Panels in the World with more than 20,000 sample individuals representing all the Class-I towns, polled every week for their Viewership habits.)

11 Asianet Gulf Asianet started its operations in the Gulf in 2000 & is the first Media Network to start operations in Dubai Media City in It has the state of the art studio facilities at Dubai Media City for the Asianet Network ie. Asianet, Asianet News & Asianet Plus and is available FTA in the Gulf. It is also available through all the major pay platforms in the Gulf Like ADD, SDD, E-Vision, Q-Tel etc..


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