1. Year To Date Recap

2. Index 2 1.Media Overview a)2011 Placements to Date b)2011 Pending Placements to Date c)Top Features d)Top Confirmations e)Top Requests f)2010 Media Overview g)Media Overview Comparison 2010 vs. 2011 h)Placements Breakout i)Quality of Placements in 2010 vs. 2011 2.Social Media Overview 3.Challenges and Solutions 4.Planned activities July – December 5.Suggestions to Increase Web traffic 6.“Let’s Move” Campaign 7.Review Top PR Ideas 8.Burrelles Monitoring service

3. Media Overview

4. 4 Magazines: 12 placements 12,009,064 impressions 21.0% conversion rate Online: 122 placements 80,360,480 impressions 67.7 % conversion rate Broadcast: TV and Radio 5 placements 130,091 over impressions 71.4% conversion rate Newspaper: 5 placements 3,159,280 impressions 38.5 % conversion rate 2011 Placements & Confirmed Placements to Date January 1 – June 29, 2011 Total Placements: 144 Total Impressions: 98,658,915 Total Conversion Rate: 56.0%

5. Top Features Media Overview 5  AssociatedContent.com – (12,551,400 Impressions) May 31, 2011, Stainless Steel Mug January 26, 2011, Stainless Steel Mug  Maxim Magazine – (8,798,878 Impressions) March 1, 2011, 16 oz. West Loop  Suite101.com – (8,209,350 Impressions) March 25, 2011, West Loop  Examiner.com – (6,988,878 Impressions) April 28, 2011, Trekker and Kangaroo April 17, 2011, Kangaroo January 19, 2011, Kangaroo  MLive.com – (2,120,780 Impressions) February 7, 2011, Kangaroo  ChicagoTribune.com – (2,531,840 Impressions) January 19, 2011, Kangaroo  Chicago Tribune – (1,920,182 Impressions) January 23, 2011, Kangaroo  OrlandoSentinel.com – (1,522,740 Impressions) January 23, 2011, Kangaroo  SunSentinel.com – (1,169,563 Impressions) January 23, 2011, Kangaroo

6. Top Confirmations Media Overview 6  The National Examiner (1,470,000 Impressions) TBD, 20 oz. West Loop in a summer must-have round up and giveaway  Chicago Tribune Triblocal (988,000 Impressions) August 2011, Kids Trekker in a back-to-school article  002Houston (244,659 Impressions) August 2011, Kids Trekker in a back-to-school article  The Residential Specialist (149,961 Impressions) July/August 2011, 20 oz.West Loop  MetroFamily (122,500 Impressions) August 2011, Kids Trekker in a back-to-school article  Q101 (DMA: 3, Chicago, IL) June 30, 2011, 20 oz. West Loop  WHUD-FM 100.7 (DMA: 1, Westchester, NY) Week of July 4th, Tritan  WGIV 103.3 FM (DMA: 23, Charlotte, NC) Week of July 4th, Tritan

7. Media Overview 7 Magazines: 45 outlets 47,666,448 impressions Online: 58 Outlets 60,218,957 impressions Broadcast: TV and Radio 4 Outlets TBD impressions Newspaper: 8 Outlets 7,427,658 impressions 2011 Pending Requests to Date January 1 – June 29, 2011 Total Pending Requests: 115 Total Pending Impressions: 115,313,063

8. Top Requests Requests 8  Good Housekeeping (16,285,164 Impressions) Kangaroo, Addison  *TMZ.com (7,465,100 Impressions) and TMZ TV (TBD Impressions) Addison, Tritan, Kangaroo, Extreme and Pod Mug  SheKnows.com (6,000,000 Impressions) Martinique  Weight Watchers Magazine (4,596,336 Impressions) Kangaroo  National Geographic Traveler (2,545,467 Impressions) Kangaroo, West Loop  Bicycling Magazine (1,535,362 Impressions) West Loop  Yoga Journal (1,237,099 Impressions) Aria, Kangaroo, West Loop *Initially contacted Ignite; Alpaytac following up to secure coverage.

9. Top Requests - continued Requests 9  Gannett Government Media (857,671 Total Impressions) Addison, 20 oz West Loop Publications Include:  Army Times (367,423 Impressions)  Air Force Times (195,261 Impressions)  Navy Times (190,911 Impressions)  Marine Corps Times (104,076 Impressions)  Latina Style (525,000 Impressions) West Loop  Daily Herald – (211,512 Impressions) Scout Mug  McClatchy Tribune Wire Service (TBD Impressions) Scout Food Jar

10. Media Overview Comparison 2010 vs. 2011 Media Overview 10 Placements Impressions

11. 11 Magazines: 12 placements reaching 12,009,064 impressions 21.0% conversion rate Online: 122 placements reaching 80,360,480 impressions 67.7% conversion rate Media Overview 2011 Placements 2010 Placements Newspaper: 5 placements reaching 3,159,280 impressions 38.5% conversion rate Broadcast: 5 placements reaching over 130,091 impressions 71.4% conversion rate Magazines: 32 placements reaching 59,737,208 impressions 26.9% conversion rate Online: 47 placements reaching 76,822,376 impressions 51.4% conversion rate Newspaper: 8 placements reaching 2,631,754 impressions 44.4% conversion rate Broadcast: 25 placements reaching 1,225,138 impressions 56.8% conversion rate Total Impressions: 98,658,915 Total Placements: 144 Total Impressions: 140,416,476 Total Placements: 112

12. 12 Quality of Placements in 2010 vs. 2011 2010 – 2011 Media Comparison 2010Media Type2011 6 (National Examiner, Weight Watchers, Hemispheres, Popular Mechanics, Good Housekeeping, Taste of Home) Magazines Over 300,000 impressions 5 (Maxim, National Examiner, Natural Body Building & Fitness, Sport Fishing, Que Onda) 3 (New York Daily News, The Desert Sun, St. Louis Post-Dispatch) Newspapers Over 50,000 impressions 3 (Chicago Tribune, Jackson Citizen Patriot, La Prensa de San Antonio) 4 (Bonnie Hunt, CBS 2 Chicago, Better Connecticut, WGN Chicago) Broadcast Over 25,000 impressions 5 (NBC 5 Chicago, CBC 2 Chicago, Q101 Chicago, WHUD-FM 100.7 New York, WGIV 103.3 FM North Carolina) 3 (STLToday.com, GoodHousekeeping.com, Univision.com) Online Over 800,000 impressions 14 (Examiner.com (3), Suite101.com, ChicagoTribune.com, Mlive.com, MiamiHerald.com, KansasCity.com, OrlandoSentinel.com, Sun- Sentinel.com, SacBee.com, AssociatedContent.com (2), Self.com)

13. Social Media Overview

14. Social Media 14  Contigo is currently active on Facebook, Twitter, and YouTube.  Daily Activity includes:  Competitor Monitoring  Customer Feedback/Support  Actively being a voice for Contigo through responses, interaction, and conversation with consumers  3x week status updates (Monday, Wednesday, Friday)  Fun Facts / Health Facts  Event Promotion  Product Promotion  Product Photos  Interactive Videos  Supporting GoContigo website  Media Activity  Industry News Updates  Company News Updates  Sweepstakes/Promotions

15. Social Media Overview - Facebook Social Media 15  Contigo Facebook Stats (New Page – Live since May 13th, 2011)  “Likes” – 282  Live from 5/13/2011 – Present  Old page – (1,034)  Live from 2/26/2010 – 3/30/2011  Current Promotion – Facebook Fan Appreciation (Through July 27 th, 2011)  Fans of the old Facebook page who “move over” and Like the new Facebook page, receive a 15% off promo code to use on GoContigo.com  Overall Customer Feedback – Positive  Level of Interaction from Fans – High  Current Average Fan posts per day – 2  Level of Interaction from Contigo – High

16. Social Media Overview - Twitter Social Media 16  Contigo Twitter Stats - @GoContigo  Followers – 626  Live from 2/26/2010 – Present  Following – 276  Current Promotion – Directing Followers to Facebook Page  Overall Customer Feedback – Positive  Level of Interaction from Followers – High  Current Average Follower interaction per day – 5  Level of Interaction from Contigo – High

17. Twitter by the Numbers Social Media 17

18. Social Media Overview - YouTube Social Media 18  Contigo YouTube Stats – Channel Name “Contigo”  Channel Views – 145  Channel Subscribers – 2  Total Upload Views – 2,942  Current Number of Uploaded Videos – 2  Overall Customer Feedback – N/A  Level of Interaction from Consumers – Low  Level of Interaction from Contigo – Low

19. Challenges and Solutions

20. 20  Challenge: Focus  Solution: Select one key vertical market to target per year, as well as a select group of seasonal consumer initiatives to devote resources to. Create a 6 month campaign to focus on the one vertical market per year – education, medical, automotive, etc. This set up would allow for proper planning and pitching time for larger consumer focused sweeps - B2S, HGG and NYNY, for example.  Challenge: Multiple levels of planning or research on projects that do not move forward which takes time away pitching. For example: Gifting suites – award shows, celebrity parties/gift bags IHA Hot Housewares for the Holidays show – full budget and research Dr. Laura Kinder opportunity  Solution: Discuss a happy medium of research and identify criteria needed in order to make an appropriate decision to move forward.

21. 21  Challenge: Projects need more direction before execution. For example: Researching multiple vertical markets without knowing the end product Chip Foose research  Solution: Discuss full scope of research and information needed, prior to execution. Also, by using our solution for “focus” on the previous slide, we will be able to evaluate the need of a project and its urgency.  Challenge: Turn around time on approval process. For example: Budgets Pitch and mailer ideas  Solution: Set up an expense account for smaller budget needs. Lessen the need to send pitches for approval so that Alpaytac can proceed without waiting for feedback.  Challenge: Weekly Meetings require multiple reports, planning and follow up.  Solution: Conduct bi-weekly meetings, which will allow for more time to pitch, plan and execute initiatives. Challenges and Solutions Challenges and Solutions – continued

22. 22  Challenge: Product delays in production and availability. For example:  Stainless Steel Food Jar and Mug, Addison, 20 oz West Loop  Other Solutions:  Create news through other means such as polls and studies Can be based on the chosen vertical market, for example: During a school day how many bottles of water or cups of coffee do students or teachers consume?  Consider using a spokesperson to bring added exposure such as Amy Sewell, PTPA or an important person within a chosen vertical. Please note that these initiatives will require additional resources/budget.  Other Challenge in the future:  Contigo vs. Avex – time spent on both consumer outreach efforts moving forward Challenges and Solutions Challenges and Solutions – continued

23. Planned Activities: July – December

24. Planned activities - 2011 Planned Activities: July- December 24 July -  Summer outreach:  4 th of July: Five tips to stay hydrated this 4 th of July – sent to newspapers, radio, TV, and online  Summer fitness: Continue outreach to TV, radio, newspapers and online to secure coverage on summer fitness  Glass free summer: Continue outreach to TV, radio, newspapers and online to secure coverage on how to have a glass free summer with Contigo  Back to school:  Long lead outreach continued from our June efforts to secure coverage on Back to School and Back to College pitches  Holiday Gift Guide:  Holiday Gift Guide outreach has been spilt into multiple stages:  Long lead outreach is being conducted in two parts:  Team is contacting top magazine outlets via email and phone calls  Holiday mailers sent to long lead outlets:  Contigo press kit boxes – 75 boxes sent to top tier magazine outlets  Wine box mailers – 65 boxes sent to 2 nd tier parent, education and women’s interest magazine outlets

25. Planned activities - 2011 25 August-  Summer outreach:  Wrap up: Summer fitness and Glass free summer pitches.  Labor Day: Five travel tips to keep sane this Labor day, Contigo will be one of the five travel tips – send to newspapers, radio, TV, and online  Back to school:  Outreach will be conducted to TV (National, regional and local), radio, newspaper and online to secure coverage on Back to School and Back to College pitches  Holiday Gift Guide:  Holiday Gift Guide outreach has been spilt into multiple stages:  Follow up Long lead outreach  Longer lead National TV will be contacted about Holiday opportunities – will use long lead magazine placements as bait  New Year New You:  Fitness and New Years resolution story angles  NYNY outreach has been spilt into multiple stages:  Team will conduct personal outreach to the top magazine outlets via email and phone calls  The Addison and Kangaroo bottles will be offered to long lead editors  Trade show outreach:  Outdoor Retailer Show: (August 4 – 7, Salt Lake City, Utah) outreach will be done to the show’s media list and trade magazines  New York Gift and Gourmet Show: (August 14 – 18, New York, New York) outreach will be done to the show’s media list and long lead magazines Planned Activities: July- December

26. Planned activities - 2011 26 September -  Summer outreach:  Wrap up: Labor Day pitch  Back to school:  Wrap up: Back to School and Back to College pitches  Holiday Gift Guide:  Holiday Gift Guide outreach has been spilt into multiple stages:  Continue longer lead National TV outreach  Start outreach to top 100 DMA: newspapers HGG editors (traditional, commuter dailies and alternative-weeklies), regional/local TV producers – will use long lead magazine placements as bait  New Year New You:  NYNY outreach has been spilt into multiple stages:  Continue personal outreach to top long lead magazines  Start outreach to Longer lead National TV Planned Activities: July- December

27. Planned activities - 2011 27 October -  Holiday Gift Guide:  Holiday Gift Guide outreach has been spilt into multiple stages:  Continue longer lead National TV outreach  Continue outreach to top 100 DMA: newspapers HGG editors (traditional, commuter dailies and alternative-weeklies, regional/local TV producers – will use long lead magazine placements as bait  New Year New You:  NYNY outreach has been spilt into multiple stages:  Continue personal outreach to top long lead magazines  Continue outreach to Longer lead National TV  Start outreach to top 100 DMA: newspapers HGG editors (traditional, commuter dailies and alternative-weeklies, regional/local TV producers  Optional tactics/outreach:  Let’s Move – Partnership, event, donation, exc.  Start a Vertical Market initiative – strategize 6 month campaign, create timeline and execute vertical Planned Activities: July- December

28. Planned activities - 2011 28 November -  Holiday Gift Guide:  Holiday Gift Guide outreach has been spilt into multiple stages:  Continue outreach to top 100 DMA: newspapers HGG editors (traditional, commuter dailies and alternative-weeklies, regional/local TV producers – will use long lead magazine placements as bait  Outreach to top online outlets and radio outlets will be conducted  New Year New You:  NYNY outreach has been spilt into multiple stages:  Continue personal outreach to top long lead magazines  Continue outreach to top 100 DMA: newspapers HGG editors (traditional, commuter dailies and alternative-weeklies, regional/local TV producers – will use long lead magazine placements as bait  Start outreach to top online outlets  Optional tactics/outreach:  Let’s Move – Partnership, event, donation, exc.  Start a Vertical Market initiative – strategize 6 month campaign, create timeline/stages and execute vertical Planned Activities: July- December

29. Planned activities - 2011 29 December -  Holiday Gift Guide:  Holiday Gift Guide outreach has been spilt into multiple stages:  All Stages of outreach will be implemented – all short lead outlets will be contacted  New Year New You:  NYNY outreach has been spilt into multiple stages:  Continue outreach to top 100 DMA: newspapers HGG editors (traditional, commuter dailies and alternative-weeklies, regional/local TV producers  Outreach to top online outlets and radio outlets will be conducted  Optional tactics/outreach:  Let’s Move – Partnership, event, donation, exc.  Start a Vertical Market initiative – strategize 6 month campaign, create timeline/stages and execute vertical Planned Activities: July- December

30. Suggestions to Increase Web Traffic

31. Suggestions to Increase Web Traffic 31  Working to secure top-tier web placements and partnership opportunities that may hyperlink to Contigo’s page will help build web traffic. Sites such as: Sheknows.com (6,000,000 impressions) iVillage.com (2,859,230 impressions) AskMen.com (3,241,820 impressions) Mashable.com (2,899,751 impressions) HuffingtonPost.com (22,981,934 impressions) AOLHealthyLiving (2,965,110 impressions) Or an online major magazine – RealSimple.com (1,870,410 impressions) or Maxim.com (1,296,380 impressions)  Plan an online event or web-based contest that runs through or is linked to www.gocontigo.com.www.gocontigo.com  Link up Ignite’s social media feed to www.gocontigo.com, Like Dunkin Donuts -www.gocontigo.com http://www.dunkindonuts.com/

32. “Let’s Move” Campaign

33. 33  We spoke with Dean Fluker in the Office of Intergovernmental Affairs and he informed us that Contigo can sponsor Let’s Move events in cities, but not on a national level. He gave us the contact information for the top 10 cities that are a part of the Let’s Move Campaign.  Davenport, IA  Mobile Playground  Back to School Bash (Garfield Park) - Friday, August 7 from noon to 7 p.m.  Vineyard Family Festival (Vineyard Church) - Saturday, September 10 from 11-2:00 p.m.  Mississippi Grind Skatepark (Centennial Park) - Sunday, September 11 from noon-3 p.m.  Healthy Families Day/Punt Pass Kick (Wharton Field, Moline) - Saturday, September 17 from 11-2:00 p.m.  Boulder, CO  Events  Iron Kids Boulder Reservoir Race (Kids 6-15 years old)- August 6, 2011  Pearl Street Mile and Kids 1/2 Mile Race- August 11, 2011  National Childhood Obesity Month (presidential request)- September  National Child Health Day (presidential request)- October 4, 2011  National Walk to School Day- October 4, 2011  National School Lunch Week- TBD  Thanksgiving Break Camp- TBD  Lights of December Parade- TBD Other cities we are researching: Lancaster, New York, Boston, Chicago, Charlotte, San Antonio, Sacramento, and Seattle

34. 34 Review Top PR Ideas

35. PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 1 Key Calendar Focus for 2011 Review Proposed Tier 1 Marketing Ideas Review Top PR Ideas  Fitness/ Hydration (Slide 44)  Position Contigo as a health advocate for consumers to drink enough water.  Back-to-School 2011 (Slides 45, 46)  “Why My Teacher/Professor Deserves a Contigo Break”  Michelle Obama’s Let’s Move! Campaign*  Holiday Gift Guide 2011 (Slide 47)  Perfect Gift Swatch Cards*  Connecting with the Education Industry (Slides 48,49)  Donate to Teaching Conferences  Donate Trekkers to Classrooms  Connecting with the Medical Industry (Slide 50)  Partner with a Highly Recognized Hospital  Connecting with the Auto Industry (Slide 51)  Gas Station Partnership  AVEX Marketing Idea (Slide 52)  Your Motivation, Your Bottle 35 *For additional details on each Tier 1 Marketing Idea, please see slides 43-52 in the Appendix.

36. PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 1 Key Calendar Focus for 2011 Review Top PR Ideas Review Proposed Tier 2 Marketing Ideas  Fitness/ Hydration (Slide 54)  Unique Ways to use your Kangaroo – Sending samples with surprises in the “pouch”.  Holiday Gift Guide 2011 (Slide 55)  Partnership with Keurig  Connecting with the Education Industry (Slides 56, 57)  Partner with Special Education School  Sponsoring School Fundraisers  Connecting with the Military Industry (Slides 58, 59)  Partner with a VA Hospital  Partner with The American Legion  Connecting with Auto Industry (Slide 60)  No Road Spills with Contigo  AVEX Marketing Idea (Slide 61)  Events & Partnerships (Fitness Gurus, 3 rd Party Endorsements) 36 *For additional details on each Tier 2 Marketing Idea, please see slides 53-61 in the Appendix.

37. PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 1 Key Calendar Focus for 2011 Review Proposed Tier 1 Social Media Ideas Review Top PR Ideas  Fitness/ Hydration (Slides 63, 64)  Position Contigo as a health advocate for consumers to drink enough water by posting tips, creating interaction.  Contigo Green Guru of the Month  Back-to-School 2011 (Slide 65)  Lunch Box Stories: Promote the Contigo kids products to parents by asking parents to share creative lunch ideas for kids.  Back-to-College 2011 (Slides 66, 67)  Students Get a Break with Contigo  “Why I Need a Contigo Break”  Holiday Gift Guide 2011 (Slide 68)  The 12 Days of Contigo  Connecting with the Education Industry (Slides 69, 70)  Offering a Teacher’s Discount  Super Teacher  Connecting with the Military Industry (Slide 71)  Offering a Veteran’s Day Discount  Connecting with the Auto Industry (Slide 72)  Contigo Trucker Tales  AVEX Social Media Idea - Your Motivation, Your Bottle (Slide 73)  Encourage social media users to post their favorite fitness-related quotes on the Facebook wall. 37 *For additional details on each Tier 1 Social Media Idea, please see slides 62-73 in the Appendix.

38. PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 1 Key Calendar Focus for 2011 Review Proposed Tier 2 Social Media Ideas Review Top PR Ideas  Holiday Gift Guide 2011 (Slide 75)  “What Winter Activities Do You Use Contigo?”  Connecting with the Education Industry (Slide 76)  Contigo Teacher’s Pet  Connecting with the Medical Industry (Slides 77, 78)  How Do You Avoid Germs at Work?  How Does Contigo Keep Your Office Spill-Free?  Q3 Promotional Idea (Slide 79)  Super Commuter Event 38 *For additional details on each Tier 2 Social Media Idea, please see slides 74-79 in the Appendix.

39. Media Monitoring

40. Burrelles Monitoring Service Suggestions 40  In 2010, Burrelles was actively monitoring for Contigo during the months of July, August, November, and December.  2010 Costs  $327 Monthly Service Charge  $1.82 per Press Clipping  2010 Media Pick-up  19 Placements  AssociatedContent.com  HubPages.com  WIRED.com  Dispatch.com  About.com  The Columbia Dispatch  Philadelphia Daily News  Orange County Register  TMCNet.com  2011 Proposed Months for Service  July, August, November, December at 2010 Cost  Times North Lake  Times Illinois  Times Porter  Appeal-Democrat  Blogs.PhiladelphiaWeekly.com  MommaInFlipFlops.com  Evening Leader  MrGadget.com  HomeWorld Business

41. 9 Washington D.C. Route # BurrellesLuce (print & online monitoring) Alpaytac works with Burrelles for a number of our clients and would recommend this service because of the quick turnaround time of print clips and its reasonable price.  Cost  $327 base monthly fee.  $1.82 per clip found, scanned and delivered.  Services  Monitors newswires and syndicated services, professional journals, trade magazines, consumer magazines, daily and non-daily newspapers, regional publications, online video, Web news sources, social media, internet forums and blogs.  Receive full text of the article, including photos, graphics, original headlines, as well as a thumbnail that shows exactly where the clip appeared on the page.  Example: http://images.burrellesluce.com/image/19316EE/19316EE_257&site=19316http://images.burrellesluce.com/image/19316EE/19316EE_257&site=19316  Allows for customization so that you only see clips from a certain DMA or a precise tier of publication. Also gives you choice of which clips you want to see, how you want to see them and how fast you want to receive them.  You choose customizable topics and keywords.  News delivered via email and through online portal, BurrellesLuce 2.0, or in hard copy via USPS. Media Monitoring and Clipping Services NOTE: All price quotes are estimates. Actual cost depends on specifics of company and discussions with sales representatives. Media Monitoring and Clipping Services 9 Media Monitoring 41

42. Appendix

43. Tier 1 Marketing Recommendations 43

44. Position Contigo as a health advocate for consumers to drink enough water. PR/Marketing Opportunities Health Advocate for Drinking Water 10  Put literature or daily health tips on the Contigo website discussing the benefits of drinking enough water.  Position Contigo as the expert and the Tritan water bottle as the product to have to help consumers get enough water. Emphasis the how convenient and easy it is to take it with wherever you go. Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo Involvement  Daily posting of information on the website.  Send outbound emails to current customer database with helpful information on water consumption. 1 Key Calendar Focus for 2011 Marketing Idea for Fitness/Hydration: 44

45. To show teacher appreciation and bring awareness to Bella and West Loop as the perfect classroom accessories that allow teachers to stay in the classroom while enjoying hot coffee or a cold beverage. PR/Marketing Opportunities 10  Send Bella and West Loop review samples to top teacher bloggers; include a Trekker for safe mugs for kids use  A Social media contest would be implemented and would encourage students to submit a short essay on why their teacher deserves a ‘Contigo’ break  One teacher will be chosen each month to win a Contigo prize pack.  This could also be announced within education focused magazines.  The teachers who win will also be entered to win Trekkers for their entire classroom. Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo Involvement  Provide each per package would include Bella, West Loop, coffee and tea.  A 20% discount for teachers would also be posted* 1 Key Calendar Focus for 2011 Marketing Idea for Back-to-School 2011: “Why My Teacher/Professor Deserves a Contigo Break” 45

46. Position the Scout Mug and Scout Food Jar as a must-have for packing school lunches to help keep kids healthy and use this product in conjunction with Michelle Obama’s Let’s Move! Campaign. PR/Marketing Opportunities 10  Partner with the Let’s Move! Campaign which is about putting children on the path to a healthy future during their earliest months and years.  Contigo would provide samples of the Scout Mug and Food Jar as well as a list of nutritional and economical kid tested lunch ideas to the media as well as select schools where the campaign is focusing its efforts.  Contigo can also donate these packages to schools in need across the country to under privileged kids. Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo Involvement  Provide each per package:  Scout Mug  Scout Food Jar  Lunch Box  Nutritional lunch ideas 1 Key Calendar Focus for 2011 Marketing Idea for Back-to-School 2011: Michelle Obama’s Let’s Move! Campaign 46

47. To show how Contigo is a perfect gift for everyone on a gift list, create sets of swatch cards that display which product is best for each person Perfect Gift Swatch Cards 1  The swatch cards would be created based on the current swatch cards Contigo has for the folder press kits but tailored to holiday gift guides.  Swatch sets would include, “For the Commuter,” “For the Coffee Lover,” “For Your Favorite Teacher,” etc.  These swatch cards would need to be created and finalized by the beginning of June.  The swatch cards would be sent with product in great, holiday themed wrapping. Objective Details Contigo Involvement Media Outreach Idea for Holiday Gift Guide 2011: Key Calendar Focus for 2011 47

48. PR Plan 5 Top Verticals 2 To build Contigo awareness in the education community by giving Contigo products away at well-attended teaching conferences. Teaching Conferences  Contigo can sponsor a conference like the LANL 13 th Annual Conference on Education where 1500 educators gathered.  The sponsorship would include a West Loop as a ‘favor’ of the conference.  The product could potentially have the Contigo logo as well as the conference logo on embossed on them. Objective Details Contigo Involvement  Product samples would need to be coordinated to supply all conference attendees. Marketing Idea for Education Industry: 48

49. PR Plan 5 Top Verticals 2 Build Contigo awareness in schools by donating Trekkers to teachers to pass out to their students to promote hydration in schools. Donate Trekkers to Classrooms*  Contigo will select key schools to donate Trekkers to teachers to pass out to students.  By donating Trekkers, teachers can promote the impact of hydration and recycling in their classrooms.  Literature in the form of leaflets or pamphlets would also be sent to these schools to enforce what they learned about hydration and recycling.  Classrooms would be encourage to show how they are being green in their school and one class from each of the selected schools will be awarded Trekkers for each student. Objective Details Contigo Involvement  Donate Trekkers to teachers  Locate schools to donate Trekkers  Encourage classrooms to submit photos and videos via social media Marketing Idea for Education Industry: 49

50. PR Plan 5 Top Verticals 2 Build Contigo awareness within the medical community by partnering with a high profile hospital to show how Autoseal can help in the medical field. Partner with a Highly Recognized Hospital  Contigo can partner with a hospital like Rush or University of Chicago.  Contigo would donate the West Loop to doctors and nurses to use within their day to day work at the hospital. The product could also be branded with the hospital logo.  An additional idea would be to partner with a doctor as a spokesperson for the brand.  We would also leverage patient testimonials and stories within the media Objective Details Contigo Involvement  The partnership would need to be finalized and the mugs would need to be embossed with the logo.  Additional giveaway can be done over social media channels to doctors or nurses. Marketing Idea for Medical Industry: 50

51. Bring awareness to motorists and consumers in the trucking industry by partnering with a recognized gas station/oil company. PR Plan 5 Top Verticals 2 Gas Station Partnership  Contigo can partner with a gas station/oil company like Shell or Exxon to get the West Loop to be available in locations along major interstates across the country.  Special promotions or the gas station logo could be implemented for the mug. Objective Details Contigo/ Alpaytac Involvement  Product would need to be branded with the logo. 51 Marketing Idea for Automotive Industry :

52. Engage consumers that enjoy to work out, by positioning Avex as an active lifestyle enthusiast. Also encourage Avex users to personalize and have fun with their product. PR/Marketing Opportunities Your Motivation, Your Bottle 10  Print stickers that fit vertically on the Avex Kangaroo and Ridge Water Bottle that have inspirational quotes that have to do with exercise.  Stickers would also include the logo.  Send the free sticker with a quote of the buyer’s choice with any Ridge Water Bottle or Kangaroo that is purchased during a certain time period. Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo Involvement  Stickers will be provided to customers during a set timeframe.  Use social media to encourage active consumers to purchase a Ridge Water Bottle or Kangaroo and pick out an inspirational quote sticker to come free with the purchase. 1 Key Calendar Focus for 2011 Marketing Idea for Avex: If you don’t do what’s best for your body, you’re the one who comes up short in the end. 52

53. Tier 2 Marketing Recommendations 53

54. Generate interest with the media by sending surprises in the Kangaroo Water Bottle’s pouch. Unique Ways to Use Your Kangaroo*  Send the Kangaroo with a card that outlines the features and benefits of the water bottle.  Include a gift card to a smoothie shop to encourage smart refueling after a work out.  Or, three gift card alternatives could be GNC, Jamba Juice, or Vitamin Shoppe.  Print cards to include in the Kangaroo and purchase gift cards. Objective Details Contigo Involvement Marketing Idea for Fitness/Hydration: 54

55. To draw attention to the 10oz Aria for holiday gift guides, partner with Keurig to show how convenient the mug is for Keurig fans. Partnership with Keurig* 1  Send a Keurig brewer with an Aria mug to select media starting in June to bring awareness to the mug for gift guides.  Possibly co-brand the mug with Keurig to make a special edition Aria that would be available where brewers are sold.  Create a die cut box in the shape of the brewer to fit the mug in the box to show how unique the product is.  Discuss concerns.  Partnership would have to be finalized as soon as possible.  Use this partnership solely for holiday gift guide initiatives.  This could be applied to the West Loop Express too. Objective Details Contigo Involvement Media Outreach Idea for Holiday Gift Guide 2011: Key Calendar Focus for 2011 55

56. PR Plan 5 Top Verticals 2 To build Contigo awareness in the education community by partnering with a Special Education school to promote Contigo products. Partner with Special Education School  Contigo can partner with a school like New Horizon Center located in Chicago, which specializes in children with additional needs.  Contigo can help to create a safe environment for Special Education teachers when they face unpredictable situations with students.  The worry about spilling hot coffee while caring for these children will be eliminated with Contigo.  In addition, Contigo would give exposure to the participating schools on the website and social media channels. Objective Details Contigo Involvement  Partner with New Horizon Center  Donate Contigo West Loop Mugs to teachers or partner with the schools to participate in/sponsor fundraisers Marketing Idea for Education Industry: 56

57. PR Plan 5 Top Verticals 2 Build Contigo awareness in schools by partnering with a school on a fundraiser that can involve teachers and students. School Fundraisers*  Contigo will participate in a school fundraiser in order by donating products as a prize to kids who hit a certain fundraising dollar.  In addition, the classroom that has raised the most money will win a Contigo mug or water bottle for the entire class.  The teacher who’s classroom wins the grand prize, will get $500 to use for their classroom as well as a Contigo basket filled with products and goodies. Objective Details Contigo Involvement  Research what potential schools would be open to holding a fundraiser with Contigo.  Can tie in environmentally friendly messaging to students. Marketing Idea for Education Industry: 57

58. PR Plan 5 Top Verticals 2 Build Contigo awareness within the veteran community by partnering with a VA hospital. Partner with a VA Hospital  Contigo can partner with the Jesse Brown VA Medical Center here in Chicago to provide products to the various veterans as well as the doctors that care for them.  Contigo could hold a game night for veteran patients and donate the West Loop mugs as prizes. Objective Details Contigo Involvement  Additional giveaways can be done over social media channels veterans and those currently serving. Marketing Idea for the Military: 58

59. PR Plan 5 Top Verticals 2 Build Contigo awareness within the veteran/military community by partnering with an organization that helps and assists veterans. Partner with The American Legion  Contigo can partner with The American Legion to provide products to the various events and causes they support such as troops overseas and family and youth support.  Contigo would donate the West Loop’s for regional gatherings and meetings as well as to troops overseas. Objective Details Contigo Involvement  Additional giveaways can be done over social media channels veterans and those currently serving. Marketing Idea for the Military: 59

60. PR Plan Marketing Idea for Automotive Industry : 5 Top Verticals 2 No Road Spills With Contigo  Partner with the “Road Dog Trucking” radio show and conduct a poll asking truck drivers to vote for the best truck stop in America (truck stops must advertise with “Road Dog Trucking”)  After the best truck stop has been identified, send a Contigo street team to the truck stop to hand out Contigo products for truckers to try.  Ask truckers their thoughts on Contigo to leverage on social media (see next slide)  Form partnership with “Road Dog Trucking” to conduct the poll  Promote the poll by directing social media followers to the poll and advertising on “Road Dog Trucking” Objective Details Contigo/ Alpaytac Involvement Create awareness for Contigo in the trucker community by engaging with the target through a poll and giving away free products. 60

61. To leverage Avex and target the appropriate audience through relevant activities, such as aligning with top fitness gurus, receiving 3 rd party endorsements and participating in fitness trade show and events. Top Fitness Gurus 3 rd Party Endorsement Fitness Events 1 Objective Marketing Ideas for Avex: Events and Partnerships* Key Calendar Focus for 2011  Jackie Warner  Jillian Michaels  Bob Greene  Andrea Metcalf  Gatorade  Vitamin Water  2011 Chicago Triathlon  Illinois Fishing & Outdoor Expo 61

62. Tier 1 Social Media Recommendations 62

63. Position Contigo as a health advocate for consumers to drink enough water. PR/Marketing Opportunities Health Advocate for Drinking Water 10  Post daily health tips on the Contigo social media channels about ways to drink more water as well as general facts on the benefits of water.  To create interaction, have a contest to encourage users to post tricks on how they consumer more water each day and the best tips with get a free Contigo water bottle of their choice. Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo Involvement  Provide free product to winners  Monitor and respond 1 Key Calendar Focus for 2011 Social Media Idea for Fitness/Hydration: 63

64. Raise awareness to the amount of waste created by disposable bottle consumption, specifically from use at gyms and identify consumers that participate in the green initiatives. PR/Marketing Opportunities Contigo Green Guru of the Month 10 Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10  Approve list of facts and tips to post on social media channels.  Identify users with the best green routines to showcase on the social media channels.  Monitor and respond to social media responses. 1 Key Calendar Focus for 2011 Social Media Idea for Fitness/Hydration:  Add CRI WasteCount 2011 meter to social media channels, a running tally of disposable bottle waste.  Increase awareness of waste caused directly from disposable bottles with facts and images.  Encourage users to send in their green routines and highlight one consumer per month on the social media channels. Contigo/ Alpaytac Involvement 64

65. Promote the Contigo kids products to parents by asking parents to share creative lunch ideas for kids. PR/Marketing Opportunities Lunch Box Stories 10 Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10  Monitor and respond to social media responses.  Send three winners Contigo kids products. 1 Key Calendar Focus for 2011 Social Media Idea for Back to School:  Have parents post stories and photos about the best lunch that they have ever sent their kids to school with.  Chose the three best lunch recipes to post on the social media channels and send the winners a Trekker, Scout Food Jar and Mug Contigo/ Alpaytac Involvement 65

66. Give a 20% discount code to college students that email an account such as ContigoOnCampus@Alpaytac.com with their school email address.ContigoOnCampus@Alpaytac.com PR/Marketing Opportunities Students Get a Break with Contigo 10 Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10  Provide discount code.  Monitor and respond to social media responses. 1 Key Calendar Focus for 2011  Promote the discount on social media channels and encourage students to email an account with their school email address to receive a 20% off discount code.  This promotion would encourage college students to purchase products while not breaking the bank. Social Media Idea for Back to College: Contigo/ Alpaytac Involvement 66

67. Bring awareness to the West Loop as a product that students need in their social lives at college in between studying, classes, etc. PR/Marketing Opportunities 10  Have students submit why they, or a student they know, deserves a ‘Contigo’ break  Students will submit their nominations via social media  Users will vote on most deserving story and the winner will receive a Contigo prize pack of products.  A possible addition to this idea would be a scholarship or supply of their favorite beverage for the year. Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo Involvement  Provide a Contigo prize pack 1 Key Calendar Focus for 2011 Social Media Idea for Back-to-College 2011: “Why I Need a Contigo Break” 67

68. Show a variety of Contigo products by highlighting a new product for 12 days before Christmas to give consumers last minute gift ideas. PR/Marketing Opportunities The 12 Days of Contigo 10 Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10  Take pictures of wrapped Contigo products to post on Facebook and Twitter.  Monitor comments and feedback. 1 Key Calendar Focus for 2011 Social Media Idea for Holiday Gift Guides :  For each product, post images of fun ways to wrap each Contigo product.  On the picture’s caption, write what person on a holiday list the product would be perfect for.  Post images from appropriate swatch cards to encourage ideas and suggest gifts for certain people.  Each day, 5 followers who commented on the post would be picked to receive the product for free. Contigo/ Alpaytac Involvement 68

69. PR Plan Education Industry Social Media Idea: 5 Top Verticals 2 Teacher’s Discount*  Similar to the “Contigo on Campus” discount, promote the teacher’s discount on social media channels and encourage educators to email an account with their school email address to receive a 20% off discount code.  This discount would include the “Super Teacher” branded West Loop. Objective Details Contigo/ Alpaytac Involvement  Provide discount code.  Monitor and respond to emails. Give a 20% discount code to teachers that email an account such as TeachersPet@Alpaytac.com with their school email address.TeachersPet@Alpaytac.com 69

70. PR Plan 5 Top Verticals 2 Contigo Super Teacher Objective Details Contigo/ Alpaytac Involvement Introduce Contigo to educators and show the useful ways that the products can save sticky spills in the classroom.  Encourage teachers to submit testimonials on social media channels to share how Contigo saved a stack of papers that would have been spilled on otherwise, etc.  Encourage followers that are teachers to comment on the teacher testimonials with their own stories.  The teacher with the best ‘save’ will be awarded a product of their choice.  This will be a monthly promotion to encourage teachers, fans, and followers to return to the Contigo pages.  Monitor and respond to social media posts. 70 Super Teacher Social Media Idea for Education Industry:

71. PR Plan Social Media Idea for Military: 5 Top Verticals 2 Veteran’s Discount Day*  Post Veteran's Day discount on social media channels to show support for the brave men and women that serve our country. Objective Contigo/ Alpaytac Involvement  Provide discount code.  Monitor and respond to emails. Details Film Give a 20% discount code to current and former service men and women from the American armed forces on Veteran’s Day under the motto “Contigo Serves: All present and past servicemen/women who protect our nation will receive a 20% discount on our best spill-proof protection” 71

72. Bring awareness to the consumers in the trucking industry by leverage truck driver testimonials from the Contigo truck stop giveaway to encourage other truckers to try using Contigo products. PR Plan 5 Top Verticals 2 Contigo Trucker Tales  Ask truck drivers why they think Contigo will help them on the road and post their quotes/testimonials on Contigo’s Facebook and Twitter pages.  The truckers who ‘like’ or re-tweet the testimonial, will be entered into a drawing to receive a Contigo product. Objective Details Contigo/ Alpaytac Involvement  Conduct quick interview at the truck stop giveaway.  Post testimonials on social media channels. 72 Social Media Idea for Automotive Industry :

73.  Select top ten quotes from users and conduct a poll asking social media followers to pick their favorites.  Send users that submit quotes a free product.  Create stickers to send out with purchases PR/Marketing Opportunities 10 Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10 Contigo/ Alpaytac Involvement 1 Key Calendar Focus for 2011 73 Your Motivation, Your Bottle Social Media Idea for Avex: Engage social media users that enjoy to work out, by positioning Avex as an active lifestyle enthusiast.  Encourage social media users to post their favorite fitness-related quotes on the Facebook wall.  Post the ten best quotes and ask users to vote for their favorites.  Award the users that posted the top five quotes that are voted on with free products.  Create quote stickers with the top five quotes voted by the social media followers.  Send the free sticker with a quote of the buyer’s choice with any 24 oz Water Bottle or Kangaroo that is purchased during a certain time period.

74. Tier 2 Social Media Recommendations 74

75. Encourage consumers to post images of how they use their Contigo products during the holidays. PR/Marketing Opportunities “What Winter Activities Do You Use Contigo?” 10 Objective Details PR/Marketing Opportunities 10 PR/Marketing Opportunities 10  Promote on social media channels  Monitor comments and feedback  Send ten winners a Contigo sample for posting their image 1 Key Calendar Focus for 2011 Social Media Idea for Holiday Gift Guides:  Ask social media followers to post images of themselves using a Contigo product during the holidays for a chance to win Contigo products.  Select a daily winner to give away a Contigo product for ten days in December. Contigo/ Alpaytac Involvement 75

76. PR Plan Social Media Idea for Education Industry: 5 Top Verticals 2 Contigo Teacher’s Pet Objective Details Contigo/ Alpaytac Involvement Introduce Contigo to educators and show the useful ways that the products can save sticky spills in the classroom.  Encourage teachers to submit testimonials on social media channels to share how Contigo saved a stack of papers that would have been spilled on otherwise, etc.  Encourage followers that are teachers to comment on the teacher testimonials with their own stories.  The teacher with the best ‘save’ will be awarded a product of their choice.  Once a month a teacher would be coined the “Contigo Teacher’s Pet” and will win a free product of their choice.  Monitor and respond to social media posts.  Provide product to educators. 76

77. PR Plan Social Media Idea for Medical Industry : 5 Top Verticals 2 How Do You Avoid Germs at Work? Objective Details Contigo/ Alpaytac Involvement  Send a limited number of samples to medical offices that post pictures to the Facebook page.  Monitor and respond to emails.  Have medical personnel post pictures to the Facebook page to show how their office or hospital avoids germs.  Give away Contigo samples to medical staff that posts pictures. Show Contigo’s support for the medical community by hosting a giveaway. 77

78. PR Plan 5 Top Verticals 2 How Does Contigo Keep Your Office Spill-Free?  Interview and film medical staff as they answer the question “How does Contigo keep your workplace spill- free?”  Gives a strong community involvement identity to Contigo by showing help they give to medical environments.  The best answer gets Contigo products for their entire specialty wing of the hospital. Objective Details Contigo/ Alpaytac Involvement  Film and interview medical staff and ask simple interview questions. Film staff at medical offices while they tell the camera how Contigo helps to keep their office spill-free. 78 Social Media Idea for Medical Industry :

79. Host an event focused and driven by super capacity travel mugs that benefit “Super Commuters” – a category and term created by Ignite.  Invite targeted media to attend event.  Targeted media to include radio, Sirius radio, blogs, travel magazines, major newspapers  Promote contests to gain attention of media  Radio contest during morning rush hour, looking for top super commuter stories; do the same on social network sites.  Create super commuter survival kit with mug and other items  Send mug to radio show hosts as the only mug that can be safely used in the studio  Send mug overnight filled with ice water to showcase superior vacuum properties that keep drinks cold for 18 or more hours  Send mug on a cross-country trip with a few truck drivers and ask them to report back on their journey with their mug  This could also include photos or video for social media 1 Objective Q3: Super Commuter Event* Key Calendar Focus for 2011 Details 79