1. Jason Griffith 8/17/10

2. Goals To consider the benefits and drawbacks of multimodal texts and projects To discuss video, web, and print content on the topic of media and critical literacies To consider strategies to help students deconstruct media through critical thinking To provide resources for media projects and building media and critical literacies

3. Schedule for the Day AM: Media Literacy Intro articles, videos, and discussion Helpful web resources Time to explore resources, and articles in lab PM: Critical Literacy/Thinking Strategies for Critical Thinking Sample Comparison/Contrast Lesson: Global Warming Documentaries, political advertisements, food ads, etc. Other Sample Lessons/Share Time Time to work on developing media awareness or multi- modal components in lessons/units

4. Rationale NCTE and NWP: Sources Is media influencing us, or is it reflecting us (chicken or the egg)? Internet Ecommerce (Itunes) Social Networking (Tom Corbett) and Youtube Video Games Wii (replacing outdoor exercise) Violence Movies Neflix (online); Blockbuster (onDemand) Books EReaders Television Hulu; Tivo There’s a blending of media and a blurring of the lines.

5. Multi-modal Text Non-linear (a webpage as opposed to a print article) Higher Level Thinking; Multi-tasking; Overlap Incorporates different levels Text Pictures Video Sound and Music Handout

6. What do we do about this excessive media exposure? Media Literacy Websites After lunch: combining critical thinking and media literacy Until Lunch: Explore the media literacy websites and the web resources for creating multi-modal media projects

7. Critical Literacy Getting students to ask appropriate questions Questioning and exploring validity of sources Viewing multiple sources and multiple perspectives Comparing and contrasting viewpoints Challenging popular assumptions Challenging our own assumptions

8. Types of Appeal (in persuasion/advertising/op-ed) Ethos (Ethics) Logos (Logic) Pathos (Compassion/Emotion) What do these types of appeal look like in video? What do they sound like in music? In a multimodal document, these types of appeal can be delivered on multiple subtle levels at once (think subliminal messages without them being all that subliminal)

9. Global Warming Unstoppable Solar Cycles Produced by Izzit.org The 11 th Hour Produced by Leonardo DiCaprio Examine evidence of the three levels of appeal in each film clip (Chart) Further questions for critical thinking: Who stands to benefit from global warming being labeled as caused by man? Who benefits from denying that humans have a significant role in global warming ? Angles and benefits

10. Fear Tactics Political Ads (Amy Wilson) Immediacy in internet/changes quickly With the internet, you can speak back www.livingroomcandidate.org Youtube political ads Handout

11. Advertising www.admongo.com Frank Baker (http://www.frankwbaker.com/)http://www.frankwbaker.com/ Five Key Advertising Lit. Skills Identification Intent Origin Audience Tactics http://www.medialit.org/pdf/mlk/02_5KQ_ClassroomGuide.p df http://www.medialit.org/pdf/mlk/02_5KQ_ClassroomGuide.p df Handout

12. How to “read” an ad: Words Images Layout Story Subtext Techniques of Persuasion Slogan Expressions

13. Other lesson Ideas Interactive Essay: What is an American? Digital Picture Books: Using Magic School Bus as model; create fiction books to explain scientific concept Podcasting in Speech Class Create own Public Service Announcements (PSA’s)

14. For the rest of the afternoon: Continue to explore the resources on the wiki or the handouts. Create a multimodal assignment for an existing lesson or unit Create a Critical Thinking activity for a lesson or unit involving media sources