1. Media Literacy

2. 6th Grade TEKS
13 Reading / Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students will continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to:
13A) explain messages conveyed in various forms of media;
13B)recognize how various techniques influence viewer’s emotions
13C) critique persuasive techniques (e.g. testimonials, bandwagon appeal) used in media messages;
13D) analyze various digital media venues for levels of formality and informality.

3. What is media literacy? accessing media analyzing media
evaluating media
creating media
participating in media content

4. What are the different types of media?
Advertisements
TV Commercials
Billboards
newspapers
magazines
billboards
radio
television
internet/ websites
video games
computer games
apps
advertisements
Apps
What are the different types of media?

5. Tools Used in Media images and pictures text and words music and sound
graphics
video
interviews

6. VISUAL TECHNIQUES *SPECIAL EFFECTS *SLOGAN *LIGHTING *LAYOUT
*CAMERA ANGLE
*COLOR
*EDITING
*COPY
*FRAMING

7. SOUND TECHNIQUES
*SOUND EFFECTS
*MUSIC
*VOICE-OVER
*JINGLE

8. Watch this TV commercial for the next three questions.
What is the commercial’s message?

9. Q2.
What is one visual technique used in this commercial?

10. Q3.
How does this technique draw our attention as consumers?

11. Look at this magazine ad for the next three questions.
Who made this ad, and what product are they selling?

12. Q5.
What is one persuasive technique used in this print ad?

13. Q6.
How is this persuasive technique effective for the target audience?

14. Q7. Watch this documentary about Steve Jobs.
Who is the target audience for this documentary?

15. What is one sound technique used in this documentary

16. How does this technique influence us as viewers?