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Frank W. Baker Media Literacy Symposium Frank W. Baker

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Presentation on theme: "Frank W. Baker Media Literacy Symposium Frank W. Baker"— Presentation transcript:

1 Frank W. Baker Media Literacy Symposium Frank W. Baker

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4 What is Media Literacy?

5 Created with Wordle

6 “At the heart of media literacy is the principle of inquiry.” “At the heart of media literacy is the principle of inquiry.”

7 Analyze Media Analyze Media Understand both how and why media messages are constructed, and for what purposes Understand both how and why media messages are constructed, and for what purposes Examine how individuals interpret messages differently, how values and points of view are included or excluded, and how media can influence beliefs and behaviors Examine how individuals interpret messages differently, how values and points of view are included or excluded, and how media can influence beliefs and behaviors Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media Create Media Products Understand and utilize the most appropriate media creation tools, characteristics and conventions Understand and utilize the most appropriate media creation tools, characteristics and conventions Understand and effectively utilize the most appropriate expressions and interpretations in diverse, multi-cultural environments Understand and effectively utilize the most appropriate expressions and interpretations in diverse, multi-cultural environments

8 How is your school teaching students to be ‘media literate’?

9 Examples

10 Examples

11 Examples

12 Compare & Contrast

13 Advertising: How many products can you name?

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16 Media Literacy in State Teaching Standards ELA Social Studies HealthArt bias, parody, satire informational texts techniques of persuasion analyzing film mass media propaganda role of media in politics food choice tobacco & alcohol marketing body image visual literacy media arts

17 Deconstructing Ads Cell phone Cell phone

18 Media As Writing Script Script VideoAudio everything seen everything heard

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20 Heidi Hayes Jacobs "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?"

21 Film: Screenplay

22 Language of Film Cameras Cameras a) Movement b) positioning c) use of lens Lights Lights Audio (includes music, sound effects) Audio (includes music, sound effects) Editing (post production; special effects) Editing (post production; special effects) Set design Set design Actors: wardrobes; expressions Actors: wardrobes; expressions

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25 Roundtable Discussion Later Today Frank W. Baker Media education consultant Media Literacy Clearinghouse


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