1. Introduction:

2.  The average person sees and hears hundreds of advertisements a day from media sources all around them.  This media directly affects our perception of life.  Forms of Media: Radio Websites Movies Television Newspapers Mail Billboards Books Magazines Print ads Photographs Speeches Videogames E-mail

3.  For the next 7-10 minutes please think about they types of media you see each day and for how many hours each day you are exposed to them. Radio Websites Movies Television Newspapers Mail Billboards Books Magazines Print ads Photographs Speeches Videogames E-mail In your opinion which type of media do you believe has the largest impact on you and your life? Please give me one example of how a type of media has effect you personally.

4.  The creators of media know how to shape your interests and desires through the use of images and sound,  To truly be media literate, you must be aware of these persuasive advertising techniques.  You need to break them down!  Some questions to ask yourself when looking at different forms of media: Who paid for this media? To what age group, economic group, and gender does this media appeal? What text or images bring you to this conclusion? What kind of lifestyle is presented? How is it glamorized? What is the obvious message in this media? What are the hidden messages in this media? In what ways is this a healthy or unhealthy example of media?

5.  Who paid for this media?  To what age group, economic group, and gender does this media appeal?  What text or images bring you to this conclusion?  What kind of lifestyle is presented? How is it glamorized?  What is the obvious message in this media?  What are the hidden messages in this media?  In what ways is this a healthy or unhealthy example of media?

6.  In pairs, please explore the Internet for different types of media and look for the persuasive advertising techniques that they use.  They can be video ads, print ads, or audio ads.  Use the chart given to help guide you!

7.  Today we will be reviewing two commercials for competing products.  As a class we will view the commercials, and then use the chart to analyze the persuasive techniques the ads use.  https://www.youtube.com/watch?v=NoVW62 mwSQQ https://www.youtube.com/watch?v=NoVW62 mwSQQ  http://www.youtube.com/watch?v=mLd9hjl3K ds http://www.youtube.com/watch?v=mLd9hjl3K ds

8.  Please use the sheet given to you that we have used in class.  Choose two commercials of competing products to view.  YouTube is a perfect place to find them.  Complete this chart like we have done in class, and be prepared to share it with your classmates.