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The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015.

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Presentation on theme: "The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015."— Presentation transcript:

1 The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015

2 THE TRADITIONAL MODEL OF MEDIA COVERAGE

3 THE REALITY OF THE MEDIA MARKETPLACE Technology moulds media consumption

4 THE REALITY OF THE MEDIA MARKETPLACE Consequences of competition for audience Shrinking newsrooms Diversifying Growing skepticism of audiences Explosion of citizen journalism

5 NATIONAL FEDERATION RESPONSIBILITIES Communication to : Current membership Prospective members Sponsors Potential sponsors Invested Entities Media Government and para-statals The General Public

6 NATIONAL FEDERATION RESPONSIBILITIES Take control of : Routine dialogue with membership Sponsor positioning Event Media Services Opinion Influencing Crisis Communication

7 CONTROLLED MEDIA STRATEGY Communication to : Website eNewsletter Magazine Digital Magazine SMS Social Media Advertise on social media WhatsApp

8 SOCIAL MEDIA STRATEGY Understand and embrace Facebook Twitter Instragram Pinterest WhatsApp LinkedIn YouTube Google+ Language specific channels

9 NATIONAL FEDERATION MEDIA STRATEGY Board and Executive representation Full time professional media service Drive transition to digital

10 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

11 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

12 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

13 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

14 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

15 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

16 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

17 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

18 NATIONAL FEDERATION MEDIA BATTLE PLAN

19 Put the right people in place within your federation Budget accordingly Plan proactively Weekly, Monthly, Quarterly, Annually

20 NATIONAL FEDERATION MEDIA BATTLE PLAN Analyse Media Tracking Subjective Tracking Tone of conversation

21 NATIONAL FEDERATION MEDIA BATTLE PLAN Embrace and empower stakeholders Individuals/ Teams/ Sponsors Industry investors and corporates

22 NATIONAL FEDERATION MEDIA BATTLE PLAN Understand your media and how they operate Tailor solutions to suit: their audience Their infrastructure and staffing

23 NATIONAL FEDERATION MEDIA BATTLE PLAN

24 Event Media Strategy Reliable EMS Flash results Copy, Hi-res photos Video, news packages Social media Live timing Live streaming Venue Media Centre High-end connectivity

25 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

26 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

27 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

28 @DaveJMacleod @GameplanMedia facebook.com/davejmacleod dave@gameplanmedia.co.za dave@gameplanmedia.co.za CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015

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