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ED160: The Latest Trends in Client Use of the Internet ~ How nonprofits use the internet to reach their clients Joyce Raby

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Presentation on theme: "ED160: The Latest Trends in Client Use of the Internet ~ How nonprofits use the internet to reach their clients Joyce Raby"— Presentation transcript:

1 ED160: The Latest Trends in Client Use of the Internet ~ How nonprofits use the internet to reach their clients Joyce Raby Rachel R. Training Coordinator NTAP

2 How Nonprofits use the Internet to reach their Clients Joyce Raby, Consultant

3 Quiz 1.Broadband penetration is slowing down in households with incomes in the 20k-40k range. 2.Device most likely to be used to access the internet in 2020: 3.What % of American adults making less than 30k per year use the Internet? 4.What percentage of U.S. teenagers browse the web on their cellphone? 5.What percentage of U.S. teenagers can text blindfolded? 1. False; 2. cellphone; 3. 57%; 4. 28%; 5. 72%

4 Internet Use Demographics * Use the Internet - not necessarily have computer access at home * Does not include whether single or family Demographics of Internet Users according to the Pew Internet and American Life Project 57% of American adults making less than $30,000 per year use Internet*

5 July 2, 2008 Press Release Pew Internet and American Life Project "Among adults who live in households whose annual incomes are less than $20,000 annually, home broadband adoption stood at 25% in early 2008, compared to 28% in 2007." * "Those with household incomes between $20k and $40k annual saw broadband penetration grow by 24% from 2007 to Some 45% of those in that income range reported having broadband at home in April 2008." Internet Use Demographics

6 US Census Bureau Table A - Households with a Computer and Internet Access by Selected Characteristics: 2003 "41% of households making less than $25,000 annual income have a computer with Internet access in the home" Internet Use Demographics

7 Potential Clients / Clients Illinois - "49.1% of the low income households surveyed had access to the Internet, and 59% had used the Internet" Montana - "83.9% had private, reliable access to a phone, 42.3% had private, reliable access to the Internet, 37.5% had private, reliable access to " Connecticut - "51% of callers had access to a computer", and 42% of callers had Internet access" Colorado - "27% of callers had access to the Internet" But do our clients use the Internet?

8 Using year old's online behavior as a way to predict future telecommunications trends (CapGemini White Paper, July 2008) 1) Control 2) Impatience 3) Community interactions 4) Originality Digital Natives Changing Behavior - increase in the amount of time each week spent communicating (via online or cell phone)

9 Digital Natives Harris Interactive and CTIA The study was conducted in July 2008 among teenagers who are part of the Harris Interactive Online Panel. The study was conducted online among a nationally representative sample of 2,089 teenagers across the U.S. who have cell phones (13-19). More than 100 questions were asked on mobile phone usage, attitudes, behaviors, and teens' desires and aspirations for the future including mobile communications and entertainment.

10 Digital Natives - results 46% use phone primarily to make and receive calls, and 39% use phone primarily to send and receive text messages 72% can text blindfolded! (using keyboard) 28% browse the web on their phone 38% somewhat agree, 19% strongly agree (57%) having a cell phone has improved the quality of their life

11 Broadband Technology Opportunities Program (BTOP) The U.S. Congress has appropriated $4.7 billion to establish a Broadband Technology Opportunities Program for awards to eligible entities to develop and expand broadband services to unserved and underserved areas and improve access to broadband by public safety agencies. Of these funds, $250 million will be available for innovative programs that encourage sustainable adoption of broadband services; at least $200 million will be available to upgrade technology and capacity at public computing centers, including community colleges and public libraries; $10 million will be a transfer to the Office of Inspector General for the purposes of BTOP audits and oversight. Up to $350 million of the BTOP funding is designated for the development and maintenance of statewide broadband inventory maps.

12 Towards 2020 PC Magazine – December 16, 2008 *According to the Pew Internet and American Life Project "People are currently addicted to their Blackberry or iPhone devices, but by 2020, those devices will be the primary Internet connection for most people around the globe*

13 Social Media Twitter TRLA pushes news and program updates MLSA pushes out weekly Legal Tips (often re-tweeted by MT Justice Foundation South Carolina ATJ Commission blogs and twitters their activities and ATJ issues

14 Social Media Facebook Illinois Legal Aid Online Immigration Advocates Network

15 Social Media YouTube State Bar of Texas Arkansas Access to Justice Commission

16 Web Browsing by Phone

17 Mobile Web Benefits Truly personal mass media Always-on Always-carried

18 Mobile Web Demographics Early adopters don't fit typical profile: Significant use among African-Americans and English-speaking Hispanics Mobile Web Projections: Evolution: feature phones touch phones Impact on user experience and accessibility Technical specifications of 1999 desktop computer vs. latest iPhone

19 Phone Types Feature phones RAZR –approximately 85% of market Smartphones – most Blackberry devices, Nokia E63 Touchphones – iPhone, Android Phones, Palm Pre

20 Environment / Applications Platforms iPhone, Blackberry, Java ME, Windows Mobile Operating Systems Sybian, Mac OS X, Android Application Frameworks SMS Mobile Websites Mobile Web Widgets Mobile Web Applications Native Applications

21 More on Mobile Web… MOB100: The Mobile Web – Catching Up With Our Clients Presenters: Hugh Calkins, Pine Tree Legal Assistance David Bonebrake, LSNTAP December 4, 2009, 11:00 a.m. – 12:00 p.m. Recommended For: Managers, IT Staff, Advocates

22 Online Intake Online intake soft launched on the 1st of the month we had an immediate need to give the hotline callers an option to opt- out of the queue and somewhere to send them during lunch and after hours... We wanted a solution that was fast and easy to develop and deploy, would collect the data in both the form format and SQL and didn't break the bank. We went with FormRouter, with a 12 month contract costing us 3k. 15 day metrics: 448 unique visitors 338 from the state of Alabama 42 cases

23 Towards 2020 What now? What do you want to accomplish? Be willing to try Start small Find someone who is already doing it to start

24 THANK YOU Dont forget to complete our survey Joyce Raby Rachel R. Training Coordinator NTAP

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