Presentation on theme: "The Next Communication Channel: Mobile Marketing and Beyond Leverage SMS to Grow Databases and Revenue!"— Presentation transcript:
The Next Communication Channel: Mobile Marketing and Beyond Leverage SMS to Grow Databases and Revenue!
Smartphones 64% of 25-35 year olds own a smartphone 1 in 4 mobile subscribers over the age of 55 own a smartphone The SMS text messaging market is expected to grow from $150 billion in 2009 to $223 billion by the end of 2014 90 minutes Time it takes the average person to respond to an email. Time it takes the average person To respond to a text message: 90 SECONDS. Source: mannixmarketing.com Source: CTIA.org Source: Portio Research
Mobile Coupons get 10 times the redemption rate of traditional coupons 91% of all U.S…. Citizens have their mobile device within reach 24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Borrell Associates Source: Morgan Stanley Source: Google IPSOS Source: Nielsen
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association shows the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million) – October 11, 2011 Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92% Social vs. Mobile Marketing ® Only 1/3 of Facebooks 600 million+ user base uses Facebook Mobile Source: PRNewswire.com
Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com
Text Call to Action Text ARMY to 72727 to see more Information on the US Army! KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) TEXT MESSAGING 101 To: 72727 MSG: ARMY Receive a Chips and Queso next visit w/ purchase of any 2 burritos, exp. 10/15, show msg to redeem reply STOP 2quit When client texts, They are entered Into the database!
AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014 Tel: +1 (816) 589-3939 | Email: firstname.lastname@example.org US Army: Do you have what it takes? Sign up to attend our next event http://armyrec.wap, FWD 2 a friend Reply STOP 2end http://armyrec.wap Database Marketing Use the Army keyword to promote at events, for recruiting, and in other traditional media. Build a database daily for future marketing! Messaging is then scheduled to push out to growing database to drive behaviors, social networks, capture email, drive them to the website, let them know about events, and more! Drive Potential Recruits to the Website, Social Networks, Events, and more!
Send Promotions to Growing Database Increase Social Network Followers More Recruits per year US Army: Facebook Exclusive Video just posted. Follow us NOW for even more VIP treatment. Reply STOP 2quit US Army: Reply w/ your email and we will send you the information requested, plus updates! US Army: Rochester Event Hall. Come see the new chopper, Humvees and more, Oct 30 th, 2:00pm, see you then. Reply STOP 2quit Drive to Events Add to E-mail lists
Capture Web Traffic into Database! Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when…. $5 OFF Mobile Coupon Enter Mobile Number You will now receive all future updates on Army related news and material. Thanks!
Contact MadHawk Mobile MadHawk Mobile LLC PO BOX 4832 Annapolis, MD 21403 www.MadHawkMobile.com email@example.com