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In-Home Pantry Inventory Updated: November 2012. Background and Methodology Background In 1996 a National Eating Trends (NET) pantry survey found that.

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Presentation on theme: "In-Home Pantry Inventory Updated: November 2012. Background and Methodology Background In 1996 a National Eating Trends (NET) pantry survey found that."— Presentation transcript:

1 In-Home Pantry Inventory Updated: November 2012

2 Background and Methodology Background In 1996 a National Eating Trends (NET) pantry survey found that 86% of U.S. homes claimed to have fresh potatoes on hand. In February, 2007, an eNation online survey indicated that in-home inventory of fresh potatoes had dropped an astonishing 15% points to 71%. The eNation survey was repeated in April, July, and October of 2009, February and October of 2010, April and November of 2011, and April and October of 2012; results are reported here. Methodology eNation is a weekly omnibus survey of 1,000 adults (500 men and 500 women) conducted by Ipsos using their opt-in online panel* Data is balanced to be representative of the general U.S. population based on region, gender, age, and income as reported by the U.S. Census Bureau. The same question was posed (since February 2007) as follows: Which of the following items do you have on hand, in your kitchen, right now? Any fresh potatoes (purchased in bags or loose) Any frozen potatoes (such as French fries, Tater Tots, etc.) Any refrigerated/pre-prepared potatoes (such as Country Crock, Simply, etc.) Any instant/boxed potatoes (such as Idahoan, Betty Crocker, etc.) Any potato chips (such as Lays, Pringles, etc.) *Synovate switched to Ipsos as provider of omnibus in 2012

3 Background and Methodology (continued) Methodology (cont.) Beginning in October 2010, an additional question was asked (among respondents who reported having any fresh potatoes on hand) as follows: And which varieties of fresh potatoes do you currently have on hand, in your kitchen, right now? Russets Red potatoes White potatoes Yellow Potatoes (also known as gold/golden potatoes) Purple/blue potatoes Petite/gem potatoes (smaller potatoes, often in assorted colors) Fingerlings

4 Potato Products On Hand Now The percentage of households with fresh potatoes on hand declined 4% pts. from April 11 to October 12, but the percentage of households with frozen, refrigerated, and instant potatoes on hand increased. Chips maintained at 62% of households Potato Product On Hand Now - % of Respondents n=1,000

5 Type of Fresh Potato On Hand Now Among those with fresh potatoes on hand, russet remains the dominant type, and the percentage increased slightly in October 12 to 50% The percentage of respondents with white potatoes, fingerling, and blue/purple potatoes on hand all increased in October 12 (among those with any fresh potatoes on hand) Potato Type On Hand Now - % among those with fresh potatoes on hand (n=674)

6 APPENDIX Appendix contents: % of households with fresh potatoes on hand by demographic % of households with chips on hand by demographic

7 Change by Demographic Respondents age 55+ remain the most likely to have fresh potatoes on hand in October 2012 Decreases in % of respondents with fresh potatoes on hand appear to be greatest among younger consumers Lower income households are less likely to have fresh potatoes on hand Fresh Potatoes "On Hand Now" Nov 11April 12 October 12 % pt. change (from Apr 12-Oct 12) Total 72% 67%-5% Gender Male 71%69%64%-5% Female 72%75%70%-5% Age %60% 57% n/a %68%n/a %70% n/a %73%n/a % 79%73%-6% % Income <$25k 66%65% 63% n/a $25k-$50k 68%72%n/a $50k-$75k 76%72% 70% n/a >$75k 76%75%n/a Marital Status Married 76%79%72%-7% Other 64% 60%-4% Children 75% 69%-6% No children 69%71%66%-5%

8 Change by Demographic (cont.) Households in the Midwest are more likely to have fresh potatoes on hand than other regions; however Midwest households with fresh potatoes on hand decreased by 4% pts. from April 2012 to October 2012 Households in the West saw the sharpest decrease (9% pts.) in having fresh potatoes on hand. Fresh Potatoes "On Hand Now" Nov 11April 12 October 12 % pt. change (from Apr 12-Oct 12) Total 72% 67%-5% Region N. East 73%70%67%-3% Midwest 77% 73%-4% South 67%70%65%-5% West 73% 64%-9% Race White 73% 68%-5% Non-White* 66%65%61%-4% Education High School 75%74%68%-6% College 68%72%65%-7% Post Grad 83%69%n/a Employment Full 70%71%67%-4% Part* 69% 66%-3% Self* 73% n/a Retired 78%77%72%-5% Not Employed 71% 64%-7% Primary Shopper 72%73%n/a Own Home 75%66%n/a *Small base

9 Russet Potatoes On Hand Now - Demographics RussetNov 11April 12October 12 Total 61%49%50% Gender Male 61%48%47% Female 61%51%52% Age %37% 46% %44% %52% 53% %55% % 51%49% % Income <$25k 58%46% 47% $25k-$50k 65%52% $50k-$75k 61%51% 52% >$75k 61%48% Marital Status Married 64%50%49% Other 56%48%51% Children 61%53% No children 61%48% RussetNov 11April 12October 12 Total 61%49%50% Region N. East 46%43%46% Midwest 65%50%53% South 62%43%49% West 70%62%50% Race White 61%50%51% Non-White 58%43%42% Education High School 62%54%50% College 62%50%49% Post Grad 54%33%n/a Employment Full 61%47%49% Part 52%47%60% Self 66%55%n/a Retired 65%54%44% Not Employed 61%51%52% Primary Shopper 62%51%n/a Own Home 61%-n/a Among Those With Fresh Potatoes On Hand

10 Red Potatoes On Hand Now - Demographics RedNov 11April 12October 12 Total 29%34%33% Gender Male 30%31%36% Female 28%37%32% Age %41% 40% %37% %32% 31% % % 35%31% % Income <$25k 26%28% 30% $25k-$50k 24%32% $50k-$75k 31%37% 36% >$75k 34%37% Marital Status Married 30%34%33% Other 29%35%34% Children 31%32%38% No children 28%35%31% RedNov 11April 12October 12 Total 29%34%33% Region N. East 29%38%31% Midwest 28%30%35% South 29%35%32% West 31%35%37% Race White 30%35%33% Non-White 26%32%33% Education High School 27%25%31% College 29%36%40% Post Grad 35%50%n/a Employment Full 32% 40% Part 25%34%31% Self 36%28%n/a Retired 19%37%32% Not Employed 33%36%26% Primary Shopper 30%34%n/a Own Home 31%-n/a Among Those With Fresh Potatoes On Hand

11 White Potatoes On Hand Now - Demographics WhiteNov 11April 12October 12 Total 28%29%34% Gender Male 29%34%35% Female 27%26%32% Age %28% 35% %25% %32% 31% %29% % 31%35% % Income <$25k 31%37% 35% $25k-$50k 30%25% $50k-$75k 27%25% 33% >$75k 25%31% Marital Status Married 26%32%33% Other 31%26%34% Children 28% 36% No children 28%30%33% WhiteNov 11April 12October 12 Total 28%29%34% Region N. East 41%31%45% Midwest 29%35%28% South 28%33%36% West 15%17%26% Race White 25%28%33% Non-White 41%36%37% Education High School 31%34% College 26% 32% Post Grad 31%33%n/a Employment Full 27%32%33% Part 41%26%30% Self 21%26%n/a Retired 27%29%34% Not Employed 27%28%35% Primary Shopper 28% n/a Own Home 28%-n/a Among Those With Fresh Potatoes On Hand

12 Yellow Potatoes On Hand Now - Demographics YellowNov 11April 12October 12 Total 14%19% Gender Male 14%22%23% Female 14%16%15% Age %37% 32% %27% %19% 16% %13% % 13%11% 65+ 8% Income <$25k 9%16% 17% $25k-$50k 15%18% $50k-$75k 14%17% 20% >$75k 18%21% Marital Status Married 15% 19% Other 14%23%18% Children 18% 21% No children 12%19%18% YellowNov 11April 12October 12 Total 14%19% Region N. East 15%25%14% Midwest 12%14%18% South 14%19%17% West 18% 25% Race White 15%18%16% Non-White 13%26%34% Education High School 8%14%15% College 16%21%27% Post Grad 19% n/a Employment Full 15%20%24% Part 21% 19% Self 20%18%n/a Retired 7%9%10% Not Employed 14%22%16% Primary Shopper 15%18%n/a Own Home 15%-n/a Among Those With Fresh Potatoes On Hand

13 Fingerlings On Hand Now - Demographics FingerlingsNov11April 12October 12 Total 2% 4% Gender Male 2%3%6% Female 3%2%3% Age %8% %1% %3% 4% %1% % 2% 65+ 1% Income <$25k 2% 4% $25k-$50k 2% $50k-$75k 3%4% >$75k 3%2% Marital Status Married 2% 4% Other 4%2%4% Children 3%1%5% No children 2%3%4% FingerlingsNov 11April 12October 12 Total 2% 4% Region N. East 2%3%5% Midwest 2%1%2% South 2% 4% West 4% 6% Race White 3%2%3% Non-White 1%3%10% Education High School 0%1%3% College 3% 7% Post Grad 6%2%n/a Employment Full 1%3%7% Part 8%-3% Self 7%-n/a Retired 1%3%1% Not Employed 2%3%4% Primary Shopper 3%2%n/a Own Home 3%-n/a Among Those With Fresh Potatoes On Hand

14 Petites/Gems On Hand Now - Demographics Petites/GemsNov 11April 12October 12 Total 2%3%2% Gender Male 2%3%2% Female 2%4%1% Age %7% 6% %5% %3% * %1% % 2%* 65+ 3% Income <$25k 3%2% 1% $25k-$50k 1% $50k-$75k 1%3% 2% >$75k 3%5% Marital Status Married 2%3%1% Other 2%4%3% Children 2%3%2% No children 2%3%1% Petites/GemsNov 11April 12October 12 Total 2%3%2% Region N. East 1%3%1% Midwest 2%1%2% South 2%3%2% West 3%7%2% Race White 2%3%2% Non-White 0%4%1% Education High School 2%1%2% College 2%4%2% Post Grad 2%7%n/a Employment Full 2%4%3% Part 1%4%1% Self 2%4%n/a Retired 2%1%* Not Employed 3%4%1% Primary Shopper 2%4%n/a Own Home 2%-n/a Among Those With Fresh Potatoes On Hand

15 Blue/Purple Potatoes On Hand Now - Demographics Blue/PurpleNov11April 12October 12 Total 2% 4% Gender Male 3%2%5% Female 1%2%3% Age %8% 7% %3% % 3% % % 2% 65+ 1% Income <$25k 1% 2% $25k-$50k 2%1% $50k-$75k 2% 5% >$75k 2%3% Marital Status Married 2% 1% Other 2%3% Children 3% 2% No children 2% 1% Blue/PurpleNov 11April 12October 12 Total 2% 4% Region N. East 2% 5% Midwest 2%1%3% South 1%2% West 4%3%6% Race White 2% Non-White 4%1% Education High School 1% 2% College 2% Post Grad 4% n/a Employment Full 2%3% Part 5%-1% Self 2% n/a Retired 1%-* Not Employed 2%3%1% Primary Shopper 3%2%n/a Own Home 2%-n/a Among Those With Fresh Potatoes On Hand

16 Potato Chips On Hand Now - Demographics ChipsNov 11April 12October 12 Total 65%59%62% Gender Male 67%62%65% Female 63%56%59% Age %60% 61% %65% %58% 66% %61% % 54%58% % Income <$25k 62%56% 55% $25k-$50k 59% $50k-$75k 68%59% 67% >$75k 70%61% Marital Status Married 68%64%66% Other 59%54%57% Children 70%66%69% No children 61%57%59% ChipsNov 11April 12October 12 Total 65%59%62% Region N. East 63%50%54% Midwest 60%63%62% South 70%63%67% West 63%56%60% Race White 65%60%61% Non-White 64%52%64% Education High School 68%63%61% College 64%60%63% Post Grad 65%45%n/a Employment Full 67%62%66% Part 68%57%62% Self 67%57%n/a Retired 56%53%54% Not Employed 66%60%59% Primary Shopper 66%58%n/a Own Home 67%-n/a Among Those With Potato Chips On Hand


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