Presentation is loading. Please wait.

Presentation is loading. Please wait.

Were not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008.

Similar presentations


Presentation on theme: "Were not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008."— Presentation transcript:

1 Were not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008

2 Just a few statistics In March 2008 the Pew Internet and American Life Project released the results of a study of the Mobile Web In April Connecticut Legal Services issued report of client surveys, showing similar usage trends

3 Things are Changing 62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. 58% of adult Americans have used a cell phone or personal digital assistant (PDA) to do at least one of ten mobile non-voice data activities

4 Its not just the white middle class African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.

5 Cell phones are in widespread use in all segments of the American population: 84% of English-speaking Hispanics have cell phones. 74% of white Americans have cell phones. 71% of black Americans have cell phones.

6 Among those who have cell phones: eighteen percent of white Americans, twenty-two percent of Hispanics and twenty-seven percent of black Americans have used them to access the internet for information.

7 Low-income users are significant % Within the population of people who have accessed digital data or tools on the go, twenty-four percent have household incomes of $25,000 annually or less.

8 April 2008 Connecticut Legal Services Report 51% of callers had access to a computer. 42% of callers had internet access. 35% of callers had an account, and 31% check at least once a week. 58% of callers had a cell phone. 32% of callers use text messaging from a cell phone.

9 Sprint, Clearwire Join for WiMax Venture PC World - 5/7/08 WiFi-like service for mobile broadband $3 billion from Google, Intel, and several cable operators service to120 to 140 million people by 2010 AT&T and Verizon LTE (Long Term Evolution), also by 2010

10 What does the mobile web look like?

11 Surely LSC does better

12 How about the ABA

13 We could come up with excuses So, Pine Tree, LSC and the ABA are complex sites. We cant expect them to work well on a cell phone.

14 Complex sites can work well

15 Get pictures and videos

16 A little work can improve things

17 A few resources:

18 W3C Content Transformation Guidelines 1.0

19 Holly Ross, Executive Director Your Nonprofit Technology Community Opportunities in mobile and wireless Demonstration of a mobile campaign Resources to learn more Id like that to go: Photo from Flickr: Mike Licht

20 Holly Ross, Executive Director Your Nonprofit Technology Community Two Great Trends Photo from Flickr: Bob.Fornal

21 Holly Ross, Executive Director Your Nonprofit Technology Community Mobile By the Numbers 236 million US cell phone users / 76% market penetration 25% of all mobile phone users around the world access the internet on their phones 30% of all internet access in 2007 was exclusively from mobile phones The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold Sources: Guidestar.org / Ipsos News Center / Tomi T. Ahonen, author of Communities Dominate Brands

22 Holly Ross, Executive Director Your Nonprofit Technology Community Year of the Mobile Phone "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue

23 Holly Ross, Executive Director Your Nonprofit Technology Community Put These Things Together…

24 Holly Ross, Executive Director Your Nonprofit Technology Community So What Do You Do About It? Invest in: –Creating a mobile version of your site –SMS Strategies

25 Holly Ross, Executive Director Your Nonprofit Technology Community Text Messaging and More!

26 Holly Ross, Executive Director Your Nonprofit Technology Community Ladies & Gents, Start Your Phones! Were Going to Live Demo –SMS Join –SMS to Voice

27 Holly Ross, Executive Director Your Nonprofit Technology Community Scenario: Janice is facing eviction Quick Answers Confidential Answers From a device she knows how to use She sees your flier…

28 Holly Ross, Executive Director Your Nonprofit Technology Community SMS text: eviction to: 69866

29 Holly Ross, Executive Director Your Nonprofit Technology Community SMS text: divorce to: 69866

30 Holly Ross, Executive Director Your Nonprofit Technology Community The Bottom Line: Mobile Commons mcommons.com Roughly $2,000 per month mConnect is $500 / month Messaging out -.03/msg VOIP Calls -.08 / minute


Download ppt "Were not there yet. Kathleen Caldwell Pine Tree Legal Assistance Hugh Calkins, consultant Equal Justice Conference, May 2008."

Similar presentations


Ads by Google