1. Walter McKenzie Director, Constituent Services Connecting Online to Engage Offline: Social Networking to Find Your Audience #L2L10

2. Your Web Presence #L2L10

3. Your Web Presence #L2L10

4. Your Web Presence #L2L10

5. Your Web Presence

6. #L2L10 Your Web Presence

7. Personal Learning Network Do you have one? A group of people who can guide your learning, point you to learning opportunities, answer your questions, and give you the benefit of their own knowledge and experience. Who is in yours? #L2L10

8. Personal Learning Network #L2L10

9. Personal Learning Network

10. New information is continually being acquired. #L2L10 Personal Learning Network

11. The ability to draw distinctions between important and unimportant information is vital. #L2L10 Personal Learning Network

12. While there is a right answer now, it may change tomorrow due to changes in information. #L2L10 Personal Learning Network

13. Learning is no longer an individualistic, internal activity. #L2L10 Personal Learning Network

14. Learning is about making connections and asking the right questions. #L2L10 Personal Learning Network

15. Nurturing and maintaining connections is needed to facilitate continual learning. #L2L10 Personal Learning Network

16. Learning and knowledge rest in a diversity of opinions. #L2L10 Personal Learning Network

17. The pipe is more important than the content within the pipe. #L2L10 Personal Learning Network

18. Using information on the fly is the ideal. #L2L10 Personal Learning Network

19. #L2L10 Personal Learning Network

20. Making Connections: within organizations through member relationships, and working with partners & outside experts Social Networking to Connect #L2L10

21. Make connections using: Web 2.0 communications slide sharing digital video RSS feeds Podcasts blogs wikis Social Networking to Connect #L2L10

22. Successful companies tightly integrate Web 2.0 technologies with their work flows. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

23. Companies that make greater use of these technologies report the greatest benefits. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

24. They are highly visible on the social media landscape of members and partners through the use of Web 2.0 tools. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

25. Companies report: greater ability to share ideas improved access to knowledge experts reduced costs of communications, travel, and operations decreased time needed to market for products McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

26. Companies report: increased customer awareness and consideration of companies’ products improved customer satisfaction improved collaboration and innovation skills measurable increases in revenues McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

27. Social Networking to Connect #L2L10

28. Be seen on the social landscape! Be low key Social Networking to Connect #L2L10

29. Be seen on the social landscape! Feed information to build credibility Social Networking to Connect #L2L10

30. Be seen on the social landscape! Mix in plenty of others’ information Social Networking to Connect #L2L10

31. Be seen on the social landscape! Make tagging and bookmarking easy Social Networking to Connect #L2L10

32. Be seen on the social landscape! Turn on RSS for your site Social Networking to Connect #L2L10

33. Be seen on the social landscape! Promote new content Social Networking to Connect #L2L10

34. Be seen on the social landscape! Don’t direct sell Social Networking to Connect #L2L10

35. Respondents reporting measurable benefits say their companies, on average, have Web 2.0 interactions with 35 percent of their customers. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

36. These companies forged similar social media ties to 48 percent of their partners and outside experts. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

37. This more porous organizational structure makes companies more resilient and adaptive. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

38. To be successful, your organization must: integrate these tools into your work flow McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

39. To be successful, your organization must: create incentives built on a reputation for making meaningful contributions McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

40. To be successful, your organization must: use informal incentives such as ratings by peers and online recognition of status McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

41. To be successful, your organization must: model active Web use by executives McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at https://www.mckinseyquarterly.com/ Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

42. Creating Value #L2L10

43. Creating Value What does it mean to be a member of your affiliate? #L2L10

44. Creating Value How do your member benefits support the kinds of members you want to have? #L2L10

45. Creating Value How will you be seen on the social landscape? #L2L10

46. Utilize ASCD Edge Creating Value #L2L10

47. Add useful widgets to web site Creating Value #L2L10

48. Have a presence on Facebook Creating Value #L2L10

49. Be visible on LinkedIn Creating Value #L2L10

50. Use Twitter on a daily basis Creating Value #L2L10

51. Use SlideShare to promote content Creating Value #L2L10

52. Use YouTube to share content Creating Value #L2L10

53. Use YooNo for 1-stop networking Creating Value #L2L10

54. Use Posterous for email messaging Creating Value #L2L10

55. Walter McKenzie wmckenzie@ascd.org Social Network: walterASCD #L2L10

56. ASCD Edge Fill out your profile Connect to ASCD staff Create an affiliate group Join pertinent ASCD groups Recommend others Post daily, include Twitter and Facebook Creating Value #L2L10

57. Widgets Identify high-interest widgets Have webmaster test widgets Not all widgets will work on your site Flash is preferred, if not, JavaScript Place widgets strategically Make Widgets visible Creating Value #L2L10

58. Facebook Create a separate professional account Be thorough in your profile Invite professional friends Join professional groups Keep it in the first person Share others’ content Post daily Creating Value #L2L10

59. LinkedIn Create a personal account Be thorough in your profile Connect with professionals Join professional groups Keep it in the first person Share others’ content Post daily Creating Value #L2L10

60. Twitter Create a separate professional account Be thorough in your profile Follow colleagues Tweet daily Keep it personal Retweet content from ASCD Retweet content from Facebook Creating Value #L2L10

61. SlideShare Create a professional account Be thorough in your profile Follow colleagues Publicize your events View & download presentations & documents Embed in blogs, wikis & websites Share on Facebook and Twitter Creating Value #L2L10

62. YouTube Create a professional account Be thorough in your profile Customize your channel Favorite others’ videos Post videos of original content Embed in blogs, wikis & websites Share on Facebook and Twitter Creating Value #L2L10

63. YooNo Install desktop client and browser plugin Complete your profile Add each of your social networks Receive notifications Watch posts Post once to all your social networks Creating Value #L2L10

64. Posterous Choose email account you want to use Email message to post@posterous.com Get reply from Posterous.com Customize your Posterous page Put your new Posterous link on web Send a message to post@posterous.com every time you want to post Creating Value #L2L10