Presentation on theme: "Warm-up Click on the link below and read the article. Jot down 5 interesting facts social-media-facts-and-statistics-you-"— Presentation transcript:
Warm-up Click on the link below and read the article. Jot down 5 interesting facts http://www.jeffbullas.com/2014/01/17/20- social-media-facts-and-statistics-you- should-know-in-2014/ http://www.jeffbullas.com/2014/01/17/20- social-media-facts-and-statistics-you- should-know-in-2014/
PROMOTING YOUR BUSINESS Std: Understanding Marketing Principles Benchmark: 69- Promotional Mix
AIDA ALL PROMOTIONAL ACTIVITIES SHOULD MAKE YOUR “DEAR AUNT AIDA” HAPPY ATTENTION-grab attention of the audience INTEREST- spark interest to learn more DESIRE – make customer want/long for product ACTION- make customer get off their rear end and buy the product
PROMOTIONAL MIX ADVERTISING VISUAL MERCHANDISING PUBLIC RELATIONS PUBLICITY PERSONAL SELLING SALES PROMOTION What mix is best for your business?
Social Media How can social media serve as a valuable tool to implement our promotional mix?
Who is using Social Media? 48%: businesses have corporate profile on Facebook 42%: businesses have corporate Twitter account 39%: businesses have corporate profile on LinkedIN 26%: businesses have YouTube presence
How do BUSINESSES use Social Media? Build new connections : the more people you can “reach” the more web traffic you can generate Increase exposure : the more blog entries, posts, tweets your company gets, the higher your search engine ranking Create buzz : have greater influence on buying decisions (sneezers) **Nurturing relationships Brand Advocacy
How can SMALL businesses benefit from social media? As Owner, be involved in all PR Use Twitter creatively Praise current customers – empower them Let them sell for you (sneezers) Toot your own horn Power of video Enlist assistance of social media management tools (HootSuite, Google Analytics, etc.) Use email marketing for CONTENT
Why should your business use social media? More than 69% of on-line users use social media – 63% men, 75% women Use by businesses grew from 42% in 2008 to 80% in 2011 – more than 90% of businesses use it now 83% of marketers say “Social Media is important to their business”
How does SOCIAL MEDIA differ from other marketing tools? Allows you to interact with your customers and potential customers in real time Gain immediate access and widespread reach for your marketing message Integrate off-line and on-line campaigns Drastically reduce your marketing costs
How should your business use Social Media? 1. Drive traffic? 2. Promote your business? – BE CAREFUL! 3. Competitive Advantage? 4. Generate leads? 5. Share expertise? 6. Interact with customers?
How are other companies using Social Media? Working with the members at your table, complete the “Social Media Exploration Activity”
DO NOW: Complete the following checklist for your business Define mission, goals and objectives of business How do customers find you on social media? Identify who will manage accounts What do your customers care about?
Activity Know Your Target Market Inside and Out
How much time should you spend on social media? Time New to social media? 1 hr a week Average usage: 10 hours a week For noticeable results: 6-10 hrs/week Time-saving Tips Use Google Alerts 2 mins a day to check Facebook stats Set up RSS feed on Twitter, and for your company name and other industry-related terms Check LinkedIn 1x a day
Start Planning Identify your goals Research which sites are best for you Look for blogs with industry-specific content that you can reference Join IN – start posting thoughtful comments – AVOID PROMOTING (6 days – meaningful, 1 day- promotion) Build relationships Measure your results Analyze, test and CHANGE