About 80% of active internet users visit social networks and blogs Americans spend more time on Facebook than any other U.S. website Nearly 40% of social media users access content from their mobile device Internet users age 55+ have more than doubled their MSM usage since 2010 MSM USAGE AND GROWTH
KEY USES OF MSM Manage online social networks from mobile devices
Let your mission drive your message Maintain unified but distinct voices in each channel Be social, generous and relevant Less is more Engage your audience by showing them what you do TELLING YOUR ORGANIZATION’S STORY
- Static platform with one-way information flow - Billboard and archive for organizational messaging - Portal to social media channels - Primary audience engagement platform - Two-way dialogue - Contests, relevant articles, user-generated content - 1 to 2 posts per day (on average) - Follow, retweet and DM to build relationships - Informal voice with different content than Facebook - 2 to 3 posts per day (on average) - Place for longer blog posts, pics and videos - Share specific posts on other social platforms - Guest posts from industry leaders and strategic partners - Deep audience engagement
FLASH VOLUNTEER CAUSE CROWDS Cause Crowds Email Name Jackson Street Clean Up! Saturday, 27 August 2011 10:00 AM – 2:00 PM 320 17 th Avenue South, Seattle, WA 98144 (Central District) Sign in Thanks for signing in for the Jackson Street Clean Up! Share: Like
Unique QR code for event check-ins Mix of traditional and online promotion Mobile optimized Flash Volunteer check-in page Prompt to recruit friends via Facebook and Twitter Data capture through Flash Volunteer backend Willingness of nonprofit to employ experimental approach Live tweeting via MSM Twitter app Predetermined hashtags (#HSDCPark, #nptech, #volunteer) Periodic photo sharing on Flash Volunteer Facebook page Result: one drop-in volunteer Lessons learned: Push notifications required for random recruitment Multiple tweeters; not just more tweets (network effects) Traditional on-site recruitment signage FLASH VOLUNTEER CAUSE CROWDS
Get out your mobile device (smartphone, etc.) Download Twitter mobile app Log-in via your organization’s account [If you don’t have an account, make one now] Create a post about tonight’s NetSquared Meetup Add #hashtags (#Seattle, #NetSquared, #nonprofit) Add a picture Publish your tweet PRACTICAL EXERCISE
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