2. Service Network – MCP eddcobo Ericsson GmbH On the right track in the race for Mobile Internet Ericsson Mobile Service Network Cornelius Boylan Solution Marketing Manager M-Commerce Cornelius.Boylan@edd.ericsson.se

3. Service Network – MCP eddcobo Ericsson GmbH UMTS - What is new? New Spectrum New Licenses New Operators New Competition New Infrastructure Elements New Terminals New Applications New Services New Players New Business Models New customer behavior... Ericsson

4. Service Network – MCP eddcobo Ericsson GmbH Currently Single-service networks Data/IP Networks Wireless Networks Wireline Networks Cable TV Networks In future Multi-service networks/client-server Connectivity Communications control User applications Vertical vs Horizontal Core network

5. Service Network – MCP eddcobo Ericsson GmbH Managing your business The operator dilemma Core network Charging/billing Customer support Service Portal

6. Service Network – MCP eddcobo Ericsson GmbH Ericsson Service Network Keeping it all on one track Service Network Core network Service Portal Charging/billing Customer support

7. Service Network – MCP eddcobo Ericsson GmbH We believe that future operator stock value will be based upon number of subscribers and services Email Ticketing Unified Messaging Banking Betting Purchasing Fleet and route planner Location services Etc.

8. Service Network – MCP eddcobo Ericsson GmbH Back-office Mobile Commerce Platform Makes it Secure Presentation User Access Security Payment mCare Application logic Common Commerce Logic Core Mobile Commerce features API Presentation

9. Service Network – MCP eddcobo Ericsson GmbH Unified messaging Unified Messaging Telephony Interface E-mail client WEB Interface WAP Interface SMS Interface MMS Interface Voicemail Fax mail e-mail video pictures etc.

10. Service Network – MCP eddcobo Ericsson GmbH Hi Grandma! Babysitting tomorrow? What is Multi-media Messaging? Multimedia messaging service is an evolution of short message service (SMS). -- It is a 3GPP and WAP standard and endorsed by most of the major terminal manufacturers and operators of the world. -- Multimedia messaging service allows consumers to send/receive any combination of text, pictures, music, video and audio clip messages amongst one another.

11. Service Network – MCP eddcobo Ericsson GmbH Sport News Click here and watch the race Interaction with Interactive Communications MMS Message with notification Sport News Previous race Statistics Watch the race with Interactive media

12. Service Network – MCP eddcobo Ericsson GmbH – Media formats –Formatted Text –Graphics –Images –Speech and Audio Clips –Video Clips – SMIL (Synchonized Multimedia Integration Language) –Combinations of the media formats –Layout –Timing Multimedia Messaging Service

13. Service Network – MCP eddcobo Ericsson GmbH Service Network – sales components choose between: Building blocks Prepackaged solutions Consulting/ System Integration

14. Service Network – MCP eddcobo Ericsson GmbH Ericsson Mobility World supports Application Developers Business Partners Community Members Ericsson Mobility World Passive partnering Associates Technical support Development support Early information about new technology Access to test systems Fast-track approval of applications Sales and marketing support Global sales channels Global best-practice network Marketing cooperation Business and innovation support Business partnering for the entire life cycle of an application

15. Service Network – MCP eddcobo Ericsson GmbH Ericsson and Partners Build End-to-End Solutions Securing business opportunities in the Mobile Internet market Making it possible for operators to climb the value-chain while maintaining their current business Bringing applications to market

16. Service Network – MCP eddcobo Ericsson GmbH Ericsson Products, Services and Partners are on the Right Track…...so don’t miss the train!