1. Mobile Entertaiment now and tomorrow…
Juha Rytkönen
Director

2. Agenda Market opportunities What are consumers buying
Jippii M-Commerce
Sound & Voice
Images & Animation
Games
Text based services
Year 2002 Summary

3. handset will exceed the number of PC’s connected
Market opportunities By
The number of wireless
handset will exceed the
number of PC’s connected
to the internet
Source: Nokia, Evli

4. What are consumers buying?
Ring tones 65 %
Pictures/icons 25%
Animations 5%
Games 3%
Information 2%
Real audio 0%
Source: Jippii portals worldwide Q2 / 2001

5. Jippii M-Commerce Voice & Melodies Image & Animations
Streaming & Downloads
Text based infotainment via pull & push
Single & Multiplayer Games
Voting & Competitions
Mobile Security & Paying
Instant & Group Messaging
Location based Services
Corporate Messaging

6. Jippii Club European leader in mobile entertaiment
Open in 15 countries
Cutting edge services
Over 2 million transactions every month
Over 1.5 million different users (H1-2001)
Worlds largest Nokia ring tone library

7. Jippii Mobile Application Platform
Customer branded mobile portal solution
includes promotion website & mobile content
Enables premium content distribution, billing and reporting
logos, ringtones, animation and picture messages
database of over 3000 ring tones and more than 10,000 logos
Distribution channel for licensed content
Both SMS & IVR billing supported
a low entry cost, low risk solution with extensive distribution coverage
Platform hosted by Jippii

8. Sound & Voice now Sound: Beeping Ring Tones Beeping Alerts
Current formats
simple RTTTL (Ericsson, Siemens)
JADE (Motorola)
Smart Messaging protocol (Nokia)
Voice:
Voice Mail Services

9. Sound & Voice Tomorrow Sound All handsets support downloadables Voice
(Motorola, Philips)
EMS (Ericsson, Siemens)
Polyphonic (SMAF/Yamaha)
Real audio (mp3, WMA in PocketPC)
Voice
Cross Media Voice Greetings
Cross Platform Services
Mobile homepages

10. Image & Animations now Black & White Small Screen
Nokia operator logos (72 x 14 pix)
Picture messages & screensavers (72 x 28 pix)
Animated screensavers (72 x 28, 10 frames)

11. Image & Animations Tomorrow
All Handsets support Dowloadables
Bigger Screens
Colours
Action Based
Location Based
Time Based
Backgrounds
Screen Savers
Profile Images

12. Games Today SMS Text based Single Player Some MultiPlayer
Look & Feel on Web
                                      
                                      
                                      

13. Games Tomorrow GPRS & Java (MIDP & J2ME) Color and Real Sounds
Single ”Time Killing” Games
Real Multiplayer Games
Downloadable Games
Downloadable New Features & Levels
Cross Platform Games
Digi TV, Web, Wireless Devices

14. Text Based Services Today
Jokes, Horoscopes, News, Alerts…
User Interface bad and slow
Push & Pull
Needs Java applications
Needs GPRS
Needs Location info
Less than 5% of the whole business

15. Text based services tomorrow
Location based information
Java user interface
Online 24/7 (GPRS)
Configuration on web and mobile
Different modes and filters for info
Purchasing

16. 2002 Summary All handsets support downloadables Colours are coming
Polyphonic sounds are coming
GPRS is starting
Java is coming
Real Mobile Portals are coming
Ring Tones will still be the ”Killer Application”
Games start to be playable
SMS will still be the main money maker
MMS & WAP PUSH start to emerge

17. Thank You Juha Rytkönen Director