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Mobile Entertaiment now and tomorrow… Juha Rytkönen Director.

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Presentation on theme: "Mobile Entertaiment now and tomorrow… Juha Rytkönen Director."— Presentation transcript:

1 Mobile Entertaiment now and tomorrow… Juha Rytkönen Director

2 2 Agenda 1.Market opportunities 2.What are consumers buying 3.Jippii M-Commerce 4.Sound & Voice 5.Images & Animation 6.Games 7.Text based services 8.Year 2002 Summary

3 3 Market opportunities By The number of wireless handset will exceed the number of PC’s connected to the internet Source: Nokia, Evli

4 4 Animations 5% Games 3% Real audio 0% Ring tones 65 % What are consumers buying? Pictures/icons 25% Information 2% Source: Jippii portals worldwide Q2 / 2001

5 5 Jippii M-Commerce Voice & Melodies Image & Animations Streaming & Downloads Text based infotainment via pull & push Single & Multiplayer Games Voting & Competitions Mobile Security & Paying Instant & Group Messaging Location based Services Corporate Messaging

6 6 Jippii Club European leader in mobile entertaiment Open in 15 countries Cutting edge services Over 2 million transactions every month Over 1.5 million different users (H1-2001) Worlds largest Nokia ring tone library

7 7 Jippii Mobile Application Platform Customer branded mobile portal solution includes promotion website & mobile content Enables premium content distribution, billing and reporting logos, ringtones, animation and picture messages database of over 3000 ring tones and more than 10,000 logos Distribution channel for licensed content Both SMS & IVR billing supported a low entry cost, low risk solution with extensive distribution coverage Platform hosted by Jippii

8 8 Sound & Voice now Sound: Beeping Ring Tones Beeping Alerts Current formats simple RTTTL (Ericsson, Siemens) JADE (Motorola) Smart Messaging protocol (Nokia) Voice: Voice Mail Services

9 9 Sound & Voice Tomorrow Sound All handsets support downloadables (Motorola, Philips) EMS (Ericsson, Siemens) Polyphonic (SMAF/Yamaha) Real audio (mp3, WMA in PocketPC) Voice Cross Media Voice Greetings Cross Platform Services Mobile homepages

10 10 Image & Animations now Black & White Small Screen Nokia operator logos (72 x 14 pix) Picture messages & screensavers (72 x 28 pix) Animated screensavers (72 x 28, 10 frames)

11 11 Image & Animations Tomorrow All Handsets support Dowloadables Bigger Screens Colours Action Based Location Based Time Based Backgrounds Screen Savers Profile Images

12 12 Games Today SMS Text based Single Player Some MultiPlayer Look & Feel on Web

13 13 Games Tomorrow GPRS & Java (MIDP & J2ME) Color and Real Sounds Single ”Time Killing” Games Real Multiplayer Games Downloadable Games Downloadable New Features & Levels Cross Platform Games Digi TV, Web, Wireless Devices

14 14 Text Based Services Today Jokes, Horoscopes, News, Alerts… User Interface bad and slow Push & Pull Needs Java applications Needs GPRS Needs Location info Less than 5% of the whole business

15 15 Text based services tomorrow Location based information Java user interface Online 24/7 (GPRS) Configuration on web and mobile Different modes and filters for info Purchasing

16 Summary All handsets support downloadables Colours are coming Polyphonic sounds are coming GPRS is starting Java is coming Real Mobile Portals are coming Ring Tones will still be the ”Killer Application” Games start to be playable SMS will still be the main money maker MMS & WAP PUSH start to emerge

17 Thank You Juha Rytkönen Director


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