3Outline: What’s Mobile Commerce? Services of mobile commerce Mobile paymentMobile Commerce ApplicationChallenges of Mobile commerceAdvantages and disadvantages of McommerceConclusion
4Introduction:Mobile Commercealso known asM-CommerceMCommerce
5What is M-Commerce?M-commerce is the buying and selling of goods and services through wireless handheld devices.M-Commerce is the process of paying for services using a mobile phone or personal organizer.M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.
6Mobile CommerceIs the ability to conduct commerce using a mobile device.such as :Mobile phone.Personal digital assistant (PDA).Smartphone.
7M-commerce benefitYour Internet offerings are easier and more convenient to access. You get considerable flexibility while conducting business. Transaction and personnel costs are reduced due to widespread automation of back-office operations. Field staff is more effective as they have flexible access to back-office data.
8Benefit for business Selling a product or service For a small business could benefit from m-commerce.Selling a product or serviceImproving productivity
10M-Commerce Services and Applications available: Mobile ticketingContent purchase and deliveryInformation servicesMobile bankingMobile BrowsingAuctionsMobile PurchaseMobile marketing and advertising
11Mobile ticketingTickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue.Tickets can be booked and cancelled on the mobile device with the help of simple application downloads
12Content purchase and delivery Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.
14Mobile banking (M-Banking) Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting moneyMain article: Mobile browser Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop onlineMobile Browsing
15Mobile purchaseSome merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.
16Mobile marketing and advertising Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns.
17M- commerce Entertainment Communications Music Short Messaging Games GraphicsVideoPornographyCommunicationsShort MessagingMultimedia MessagingUnified MessagingChatroomsVideo - conferencingTransactionsBankingBrokingShoppingAuctionsBettingBooking & reservationsMobile walletMobile purseInformationNewsCity guidesDirectory ServicesMapsTraffic and weatherCorporate informationMarket data
18Mobile Commerce Application GoogleAndroidGoogle Android MarketAppleApple storeThe App Store is a digital application distribution platform for iOS developed and maintained by Apple.
20Mobile paymentIs an alternative payment method. Instead of paying with cash, cheque or credit cards,A consumer can use a mobile phone to pay for a wide range of services and digital or hard goods such as:Music, videos, ringtones, online gameTransportation fare (bus, subway or train)Books, magazines, tickets
21Mobile Payment Customer requirements: a larger selection of merchants with whom they can tradea more consistent payment interface when making the purchase with multiple payment schemes, like:Credit Card paymentBank Account/Debit Card PaymentMerchant benefits:brands to offer a wider variety of paymentEasy-to-use payment interface developmentBank and financial institution benefitsto offer a consistent payment interface to consumer and merchants
22Payment via Internet Payment Provider WAP GW/ProxyMerchantUserBrowsing (negotiation)GSM SecuritySSL tunnelSMS-CCC/Bank
24Advantage and disadvantages of M-commerce Offers many payment optionsPush advertising, direct marketing.More efficient and extensive service offered.The Internet is going mobileCan be easily setup
25Disadvantage Expensive cost Larger screens won’t be displayed is clear Slow speedLimited for longer messageIt hard way to fill the data.Security is not protected
26ConclusionThe core of m-commerce is the use of a terminal (telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods. Mobile Commerce refers to any transaction with monetary value that is conducted via a mobile telecommunications network.