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Copyright 2012 So-net Media Networks Corporation. All rights reserved What is 0 clients banner Distribute via ad server banner Aspects of business premium.

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Presentation on theme: "Copyright 2012 So-net Media Networks Corporation. All rights reserved What is 0 clients banner Distribute via ad server banner Aspects of business premium."— Presentation transcript:

1 Copyright 2012 So-net Media Networks Corporation. All rights reserved What is 0 clients banner Distribute via ad server banner Aspects of business premium network is network ad using business site. Produce ad material Jiji press Toyo-keizai Online banner Asahi Shimbun Digital

2 Copyright 2012 So-net Media Networks Corporation. All rights reserved participant media and ad place REUTER.co.jp Asahi Shimbun Digital AD Jiji press Diamond online AD AFPBB News PRESIDENT REUTERS CNN.co.jp Toyokeizai online 1 AD

3 Copyright 2012 So-net Media Networks Corporation. All rights reserved BPN user profile(1) GenderAge 30s to 50s are zone Occupation over 60% are business person Income average income is 9millionJPY average in Japan4.35million JPY Reach exclusive and businessmen in their 30s to 50s! BPN (n=1,000) 2010 BPN (n=314) Female Male Total internet users Company employee Civil servant Self-employed Freelance p rofessional Part-time Homemaker Students Unemployed Executive Up to 4,000,000JPY Up to 6,000,000JPY Up to 8,000,000JPY Up to 10,000,000JPY Up to 20,000,000JPY Above 20,000,000JPY

4 Copyright 2012 So-net Media Networks Corporation. All rights reserved BPN user profile 2 Responsibility for transaction amounts 47% of users has responsibility for the amount of more than 5 million JPY. Position More than half users are above the level of division chief. Responsibility for buying or introducing More than 60% of users has decision-making of buying and introducing. Many of them have decision making authorities! BPN (n=1,000) 2010 BPN (n=314) Executive CEO Manager Section chief Division chief Employee with no title Others Up to 100,000JPY Up to 200,000JPY Up to 500,000JPY Up to 1,000,000JPY Up to 5,000,000JPY Up to 10,000,000JPY Above 10,000,000JPY Authorize buying or introducing Select specific makers or brands Make proposals Collect information or samples Nothing

5 Copyright 2012 So-net Media Networks Corporation. All rights reserved Run Of Network REUTERS.co.jp Asahi Shimbun Digital Jiji press Diamond online AFPBB NewsPresident reuters Toyo-keizai online CNN.co.jp This plan guarantees large volume distribution to 8 major sites that participate in BPN network, such as, asahi.com, REUTERSco.jp, Jiji press, AFPBB News, CNN.co.jp, Diamond Online, Toyo-keizai Online and PRESIDENT REUTERS. This plan guarantees large volume distribution to 8 major sites that participate in BPN network, such as, asahi.com, REUTERS.co.jp, Jiji press, AFPBB News, CNN.co.jp, Diamond Online, Toyo-keizai Online and PRESIDENT REUTERS. Material Format Running type Impressions guaranteed Running period One month estimated Start date Arbitrary only week day Rate ImpsRateUnit price 500,000 imps JPY 600,000 JPY ,000,000 imps JPY 1,000,000 JPY ,000,000 imps JPY 2,700,000 JPY ,000,000 imps JPY 4,000,000 JPY 0.80 Details SizeVolumeFile formatLoops Material format Banner 728×90 30KB or less Flash,Gif Animation gif is possible 30 sec. within 3 times Rectangle 300×250 30KB or less(Gif) Flash,Gif Animation gif is possible 30 sec. within 3 times 30KB or less(Flash) Simultaneous runsUp to 3 materials in each size Replacement regulation One time per week business day *Please send replacement within 3 pm of 5 business days. Material deadlineWithin 3 pm of 8 business days 4

6 Copyright 2012 So-net Media Networks Corporation. All rights reserved Running type Impression guaranteed Running period One month estimated Start date Arbitrary only week day) Rate ImpsRateUnit price 500,000 imps JPY 780,000 JPY ,000,000 imps JPY1,300,000 JPY ,000,000 imps JPY 3,510,000 JPY ,000,000 imps JPY 5,200,000 JPY 1.04 This plan enables large volume distribution in rectangle spaces 300x250. You can expect high brand appeal by using same ads on network sites. Animation DistributionDetails Material Format SizeVolumeFile formatLoop Material format Rectangle 300×250 30sec. / 1.8MB swf_Ver6 / substitute gif Animation gif is possible No loop (replay is possible) (substitute gif 30KB or less) Simultaneous runsUp to 3 materials in each size SoundSound available(Default OFF)*Control button needed. Replacement regulation One time per week business day Please send replacement within 3 pm of 5 business days. Material deadlineWithin 3 pm of 8 business days 5

7 Copyright 2012 So-net Media Networks Corporation. All rights reserved Two areas are available to target. Area Targeting This plan enables to distribute ads to specific area based on IP address. * This targeting plan is based on IP address, it doesnt guarantee 100% accuracy. Material Format Running type Impression guaranteed Running period One month estimated Start date Arbitrary only week day) Rate ImpsRateUnit price 500,000 imps JPY 700,000 JPY ,000,000 imps JPY 1,200,000 JPY1.20 3,000,000 imps JPY 3,000,000 JPY ,000,000 imps JPY 4,500,000 JPY 0.90 Details SizeVolumeFile formatLoop Material format Banner 728×90 30KB or less Flash,Gif Animation gif is possible 30 sec. within 3 times Rectangle 300×250 30KB or less(Gif) Flash,Gif Animation gif is possible 30 sec. within 3 times 30KB or less(Flash) Simultaneous runsUp to 3 materials in each size Replacement regulation One time per week business day *Please send replacement within 3 pm of 5 business days. Material deadlineWithin 3 pm of 8 business days Tokyo metropolitan district Tokyo/Kanagawa/Chiba/Saitama Osaka metropolitan district Osaka/Kyoto/Wakayama/Nara//Shiga/Hyogo) Stock confirmation is needed. 6

8 Copyright 2012 So-net Media Networks Corporation. All rights reserved Running type Impression guaranteed Running period One month estimated Start date Arbitrary(only weekday) Rate ImpsRateUnit price 500,000 imps JPY 700,000 JPY ,000,000 imps JPY 1,200,000 JPY ,000,000 imps JPY 3,000,000 JPY ,000,000 imps JPY 4,500,000 JPY 0.90 Devices connected to the internet Multiple answers allowed N=2,000 ©impress R&D.2008 For business persons, distribute during business hours. (9am-7pm on weekday) Business hours Distribution Materials Format Details SizeVolumeFile formatLoop Material Format Banner 728×90 30KB or less Flash,Gif Animation gif is possible 30 sec. within 3 times Rectangle 300×250 30KB or less(Gif) Flash,Gif Animation gif is possible 30 sec. within 3 times 30KB or less(Flash) Simultaneous runsUp to 3 materials in each size Replacement regulation One time per week business day *Please send replacement within 3 pm of 5 business days. Material deadlineWithin 3 pm of 8 business days Stock confirmation is needed. 7

9 Copyright 2012 So-net Media Networks Corporation. All rights reserved Ad tag that we designated is needed on advertisers page to find if users visit the website or not. SizeVolumeFile FormatLoop Material Format Banner 728×90 30KB or less Flash,Gif Animation gif is possible 30 sec. within 3 times Rectangle 300×250 30KB or less(Gif) Flash,Gif Animation gif is possible 30 sec. within 3 times 30KB or less(Flash) Simultaneous runsUp to 3 materials in each size Replacement regulation One time per week business day *Please send replacement within 3 pm of 5 business days. Material deadlineWithin 3 pm of 8 business days Regular Plan with Retargeting This plan enables to distribute ads to users who visited advertisers page once. Materials Format Details Warnings send Cookie Retargeting setting Visit advertisers page BPN Affiliate SEO Listing ad Others Outflow Leave this page Inflow Visit BPN network later… Click Retargeting Ads 8 Running type Impression guaranteed Running period One month estimated Start date Arbitrary(week day) Rate ImpsRateUnit price 500,000 imps JPY 600,000 JPY ,000,000 imps JPY 1,000,000 JPY ,000,000 imps JPY 2,700,000 JPY ,000,000 imps JPY 4,000,000 JPY 0.80 Advertisers page Visit advertisers page again.

10 Copyright 2012 So-net Media Networks Corporation. All rights reserved Distribute three types of ads in designated order. Ads are not distributed at random but done in order. Size of banner 300×250 or 728×90 Up to three ads each Storyboard Distribution This plan enables to distribute ads in order and frequency that are designated in advance. * Please select a type of distribution below. * It is possible to select if it stops those ads at the third contact or goes back to the first one. * Large volume distribution is unsupported. Running type 1 By view Ad AAd BAd C 2 By click Distribute in designated order when users clicked. Size of banner 300×250 or 728×90 Up to 3 ads each Ad AAd BAd C First contact Second contact Third contact First time Second time Third time 9

11 Copyright 2012 So-net Media Networks Corporation. All rights reserved This plan enables to choose and distribute ads that have high CTR automatically when multiple materials were submitted. Banner A is preferred ! e.g.) Three materials were submitted… Price 2,160,000JPY imps 3,300,000 Unit price 0.654JPY CTR 0.1% e.g. CTR is 0.15% When CTR 0.05% … CTR goes up only 0.05% but CPC is… Distributing image Expected effects Optimized distributing rate Banner A CTR 0.10% Banner B CTR 0.06% Banner C CTR 0.05% Banner A CTR 0.10% Banner B CTR 0.06% Banner C CTR 0.05% At first distributing rate Creative Optimized Distribution Price 2,160,000JPY imp 3,300,000 Unit price 0.654JPY CTR 0.15% e.g. CTR is 0.15% About 220JPY Down 10

12 Copyright 2012 So-net Media Networks Corporation. All rights reserved Reflect result to an online report when our ad server confirms that a user meets these items below. Tag cookie1 in banners distributed from Ad server to BPN. Tag cookie2 in entry tag embedded in specific pages on advertisers sites. Tag cookie3 in conversion tag embedded in specific pages on advertisers sites. You can verify high effective banners, it is possible to measure by banner, Setting entry tag in the link to banner. Setting conversion tag in the thanks page of effectiveness measurement index. Setting tags for Post-impression effectiveness measurement By advertiser (setting tags) 11 Up to 5 tags are available. Conversion tag embedded page Entry tag embedded page Apparent users Media in BPN Cookie Potential users Click an ad in BPN move to the target site then achieve an offer directly. Click an ad, in BPN move to the target site then leave the site once,, later, achieve an offer from the same user. Contact an ad in BPN without clicking, later, achieve an offer from other way. Cookie Cookie is active up to 90 days. View Click


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