1. Value ad Packages Advertising Rates Type imps. Estimated/Guara nteed Exposure type Rate (tax excluded) Number of advertisers PeriodPosting Date Rectangles (MPU) V-1 ROS rectangle (MPU) 4 million imps Pack GuaranteedRotation 1.4 million JPY - One week Monday 8 million imps Pack 2 million JPY V-2 Run of asahi.com rectangle (MPU) 4 million imps Pack GuaranteedRotation 1 million JPY - One week Monday 9 million imps Pack 2 million JPY V-3 Without homepage inside-article rectangle (MPU) 2 million imps Pack GuaranteedRotation 1 million JPY - One week Monday 4 million imps Pack 1.6 million JPY V-4 ROS inside-article rectangle (MPU) 3 million imps Pack GuaranteedRotation 1.7 million JPY - One week Monday 6 million imps Pack 3.3 million JPY Texts V-5 Run of asahi.com text -Estimated Regular Exposure 2.8 million JPY Limited to three advertisers One week Monday V-6 Broad reach text(Without news pages) -Estimated Regular Exposure 2.4 million JPY Limited to three advertisers One week Monday V-7 News Without homepage text -Estimated Regular Exposure 1.7 million JPY Limited to three advertisers One week Monday V-8 Without homepage text -Estimated Regular Exposure 0.6 million JPY Limited to three advertisers One week Monday Others V-9Side buttons Pack - Estimated Regular Exposure 0.5 million JPY - One week Monday -1.5 million JPY One month First day of the month V- 10 Footer wide vision 10 million imps GuaranteedRotation 0.0.2 JPY/ imps - One week Monday V- 11 Attention info "GIF text" -Estimated Regular Exposure 1.5 million JPY Limited to two advertisers One week Monday V- 12 Without homepage Recommend info "GIF text" -Estimated Regular Exposure 0.8 million JPY Limited to one advertisers One week Monday V-1/2 V-11 V-9 V-1/3/4 V-5/6/7/8 V-12 V-10

2. ALT text: Within 20 half-width Alphabets or numbers Under text: unacceptable A name of the advertiser must be put in the creative. It is acceptable to put advertiser's name, product's or service's' name in ALT. Flash is unacceptable. All material scheduled to be substituted should be forwarded together with the respective ad-links (Websites) before the due date for advertisement material. Type Ad Size (horizonta x vertical) Max, file sizeFile formatLoop Number of displaying multiple materials Number of textChanging materials Rectangle (MPU) without homepage 300×25050KB Flash Unlimited looping possible Up to four different materials gif or JPEG Text full-width35characters 1 Line -Text- Up to four different materials Daily acceptable, if you send all materials together before the due date advertisement materials Side Button 300×5520KB Flash Unlimited looping possible Up to four different materials gif or JPEG Footer wide vision640×360100KB Flash Unlimited looping possible Up to four different materials gif or JPEG Hot imformation in all sections Image 50×50 15KBgif or JPEG - Up to four different materials Title full-width12characters 1 Line - Text text full-width32characters 2 Lines - Hot information Image 140×100 10KBgif or JPEG - Up to four different materials Title full-width40characters 2 Lines - Text text full-width100characters 2 Lines - Value ad Packages Creative Specifications