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3. 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker

4. 4 Our goals for today Understand how social networks and blogs can work together to sell more books How to get started using these tools and what you can do yourself How to create conversations with your readers Why you should think about podcasts and videos, too!

5. 5 We assume you already know how to: Get your own domain for you and your books Put together a basic Web page to promote yourself Setup a blog using Wordpress etc. Setup an email address and list server How to use a browser & email software

11. Get exposure on other people's blogs & podcasts

12. There are thousands of specialized blogs & podcasts where you can get exposure

13. Search for targeted blogs using: Technorati.com BlogSearch.google.com IceRocket.com

15. Search for targeted podcasts using: iTunes PodcastDirectory.com Podcast.net

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17. The art of leaving comments on other people’s blogs & podcasts

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36. 36 Do you Twitter? Twitter is a powerful micro-blogging platform Twitter is the new email: let people know what you’re doing Use Twitter as a promotional tool

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38. 38 How to Use Twitter Teach stuff. Showcase your book. Widen your network. Keep the buzz going when you’re on the move. Market yourself.

39. 39 How Not to Use Twitter Think before you Tweet Please don’t tell me when you’re washing your cat

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42. 42 The New Rules of Press Release Writing Hyperlinks are key: links to your site are crucial Keywords are a must: stay away from “root” keywords. Instead, find keywords that are important to your reader/consumer Write releases often. Don’t wait for a big event.

43. 43 The Golden Rule of Press Releases Press releases are a way of communicating with your reader/consumer, NOT the media. Marketing is a conversation: once your marketing stops, so does your conversation. Conversations evaporate.

44. 44 The Art of Keywords in Your Release Use words that will appeal to your consumer. Use these words in the headline and first 50 words of your release. Keep your release to no more than 600 words. Have 1, possibly 2 links back to your site. Use keywords for hyperlinking.

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49. 49 Questions? David Strom, david@strom.com, (310) 857-6867, strominator.com Penny C. Sansevieri, (858) 560-0121 penny@amarketingexpert.com Bob Baker, bob@thebuzzfactor.com (314) 963-5296, fulltimeauthor.com