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ACMI Social Media Strategy Introduction How can Facebook & Twitter be used for improving business? How can Facebook & Twitter be integ- rated into the ACMI website? What time & resource commitments are involved in using social media tools? Author: LM, Created: 13/May/2010
The Basics: What is Twitter? Twitter is... An ‘information networking’ & ‘micro- blogging’ service Enables users to send & read short messages known as tweets (up to 140 characters) Tweets appear on the author’s profile page People who subscribe to an author’s tweets are known as followers Author: LM, Created: 13/May/2010
Let’s Go Deeper: Twitter Twitter... Tweets can be marked as open to the public or restricted to followers only Has 100 million users worldwide Increasingly used as a promotional tool (to attract new customers) People can search for keywords in tweets
Author: LM, Created: 13/May/2010 Twitter for Business Using Twitter for business... It’s like an information booth Allows public conversations with customers Lets small business compete with big business on equal terms Find out what people are saying about your business Build relationships & brand awareness
Author: LM, Created: 13/May/2010 Setting Up Twitter What we need to do... Create a ACMI Twitter account LM Brand account to be consistent with website LM Add Twitter logo and link to ACMI website LM Write a bio to go with the account JS Devote a few minutes a day to Twittering JS Use Twitter Search to locate potential clients (e.g. Keywords: ‘ACMI’, ‘Widgets’, ‘Blue Widgets’) JS
Author: LM, Created: 13/May/2010 Tips for Using Twitter How to use Twitter effectively... Dry, boring tweets rarely attract followers Follow people who’ve stayed at ACMI before (repeat business, advocates) Get on the radar of potential customers (e.g. people looking for a widgets) Potential to of offer special deals (a bit garish)
The Basics: What is Facebook? Facebook is... A ‘social networking’ website A system where people create a ‘circle’ of friends by adding them to their profile Used to send messages to friends, tell friends what you’re up to, list interests, and show photos to friends Author: LM, Created: 13/May/2010
Let’s Go Deeper: Facebook Facebook is... Primarily targeted at a youth audience Currently has over 400 million users! The most used social network, followed by MySpace Generates revenue from advertising (banner ads)
Author: LM, Created: 13/May/2010 Facebook For Business Using Facebook for business... Business accounts are designed for ad campaigns Monitor statistics relating to pages & ads Market your offering by posting discounts and package deals Post upcoming event & news
Author: LM, Created: 13/May/2010 Setting Up Facebook Setting up Facebook... Create an ‘Official Page’ as a local business LM Fill out the profile page completely LM & MJ Add content (text, photos, videos) LM & MJ Add Facebook logo & link to Mansfield House website LM Add fresh content to the Wall once a week for at least 1 month (gauge ROI) MJ Tell friends & colleagues about your Facebook page MJ Mention Facebook on marketing collateral MJ Consider creating a group (e.g. ‘Mansfield Recreation’) MJ Consider Facebook paid advertising MJ
Author: LM, Created: 13/May/2010 Tips for Using Facebook How to use Facebook effectively... Don’t focus on selling; instead ensure customers can find fresh useful information Paid advertising: target by geography (Victoria), and age group (22-64), set maximum payment budget & use P.P.C. (pay-per-click) Include Facebook applications: ‘Business Cards’, and ‘What I Do’ (could be others worth considering) Wall post should focus on business activities (e.g. ‘New Fire-place Installed’, ‘Spa Coming Soon...’)
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