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Diversity College ~Where learning and enthusiasm meet. Facebook.com Revolution: The Impact of Facebook.com and Other Online Communities Courtney Bazan.

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Presentation on theme: "Diversity College ~Where learning and enthusiasm meet. Facebook.com Revolution: The Impact of Facebook.com and Other Online Communities Courtney Bazan."— Presentation transcript:

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2 Diversity College ~Where learning and enthusiasm meet. Facebook.com Revolution: The Impact of Facebook.com and Other Online Communities Courtney Bazan Victoria Farris Julie Silverstein Amber Ulmer Diversity College ~Where learning and enthusiasm meet.

3 Welcome Class of 2010!!

4 Make Some Noise If… You have read a newspaper this week. You have read a newspaper this week. You read a book for fun this week. You read a book for fun this week. You know what Facebook.com is. You know what Facebook.com is. You have been on Facebook.com this week. You have been on Facebook.com this week.

5 Diversity College ~Where learning and enthusiasm meet. Diversity College Mission Statement Diversity College is the principal research and graduate institution of the state of Illinois. In the spirit of its land-grant heritage, the college is committed to the creation and dissemination of knowledge to improve the lives of its students and Illinois citizens in their full social, economic, and cultural diversity. Diversity College offers a competitive and intellectually challenging experience for its students in degree programs from the baccalaureate level through the doctorate. Undergraduate education, with a foundation in the liberal arts and sciences that guides the intellectual and ethical development of the university's students, continues to be central to its teaching mission. Specifically, we prepare women and men for a better life by developing intellectual curiosity, critical thinking and decision-making, commitments to health and wellness, communication skills, technology skills, aesthetic appreciation, respect for human diversity, environmental stewardship, responsible citizenship in the global community, and an appreciation for the intellectual heritage of humankind. (UMF.edu, Umaine.edu)

6 Diversity College ~Where learning and enthusiasm meet. Facebook.com Overview BackgroundBackground –Founded in February 2004 by Harvard sophomore, Mark Zuckerberg. –In November of 2004 there were more than 1 million registered users. –December 2005 network has expanded to 2,000+ higher education institutions totaling 11 million users worldwide. Why was Facebook.com created? Why was Facebook.com created? –To foster a social network throughout the residential community in response to students need for out-of-class interaction. (Wikipedia.org)

7 Diversity College ~Where learning and enthusiasm meet. Lets Hear Your Thoughts… Why do YOU have a Facebook.com profile?? (Audience Participation)

8 Diversity College ~Where learning and enthusiasm meet. Why do DC students make Facebook.com profiles? I dont know why I like Facebook, but its cool. Ive met a lot of people from my classes… and it helps me procrastinate! I dont know why I like Facebook, but its cool. Ive met a lot of people from my classes… and it helps me procrastinate! –James Lawrence, Sophomore For me, Facebook helps me keep in touch with my High School friends, I miss them so much! –Komal Marow, Senior

9 Diversity College ~Where learning and enthusiasm meet. Its a great way to hear about upcoming events on campus! My RA is always posting programs and letting us know whats going on around campus. Its a great way to hear about upcoming events on campus! My RA is always posting programs and letting us know whats going on around campus. –Mark Spangle, Junior Why do DC students make Facebook.com profiles? I like sharing pictures and seeing my friends pictures. –Janella Wright, First-Year Student

10 Diversity College ~Where learning and enthusiasm meet. Things you can do with Facebook.com Share Interests Find Classmates Meet New People Keep In Touch With Friends Learn About Clubs Advertise Programs and Events Find A Study Buddy Share Memories Learn More About DC

11 Diversity College ~Where learning and enthusiasm meet. Did You Know?? Did you know that by entering your class schedule, you can find classmates for homework help or studying? Just click on the class, and Facebook.com will show you all the other students who have listed the same class!Did you know that by entering your class schedule, you can find classmates for homework help or studying? Just click on the class, and Facebook.com will show you all the other students who have listed the same class! Did you know that by listing your club or organization as a group on Facebook.com, you can send messages about upcoming events?Did you know that by listing your club or organization as a group on Facebook.com, you can send messages about upcoming events?

12 Diversity College ~Where learning and enthusiasm meet. Things To Be Aware Of… Personal Safety:Personal Safety: –Remember that all information on Facebook.com is public. Anyone can view or access your profile. –You may not want everyone to see your screen name, address or cell phone number. Use caution when posting. Personal Reputation:Personal Reputation: –Your profile is a direct reflection of you! –Would you want your Grandmother to see the information in your profile?

13 Diversity College ~Where learning and enthusiasm meet. Non-Student Use of Facebook.com Faculty and Staff have the ability to have accounts on Facebook.com.Faculty and Staff have the ability to have accounts on Facebook.com. The Faculty and Staff at Diversity College will not be searching for student code violations, but if they come across information or are made aware of anything that shows evidence of a code violation, the situation will be addressed.The Faculty and Staff at Diversity College will not be searching for student code violations, but if they come across information or are made aware of anything that shows evidence of a code violation, the situation will be addressed. Again, you are responsible for the information you post, or allow to be posted on Facebook.com.Again, you are responsible for the information you post, or allow to be posted on Facebook.com.

14 Diversity College ~Where learning and enthusiasm meet. Getting Involved Through Facebook.com Check out your Residence Hall community on Facebook.com to learn about upcoming programs and information.Check out your Residence Hall community on Facebook.com to learn about upcoming programs and information. Under the search tab, enter the following name for your building:Under the search tab, enter the following name for your building: –Stella Hall-- Granger House –Banks Tower-- Johnson Tower Add the building name to your friends list, and keep checking back for updates and messages from your Hall Director!!Add the building name to your friends list, and keep checking back for updates and messages from your Hall Director!! You can also find Student Government Association on Facebook.com at: Diversity SGAYou can also find Student Government Association on Facebook.com at: Diversity SGA For all you Commuter Students, check out Diversity Commuter on Facebook.com for upcoming events!For all you Commuter Students, check out Diversity Commuter on Facebook.com for upcoming events!

15 Diversity College ~Where learning and enthusiasm meet. Making the Most of Facebook.com To maximize your experience at Diversity College use Facebook.com to connect with classmates, friends, and your virtual campus community.To maximize your experience at Diversity College use Facebook.com to connect with classmates, friends, and your virtual campus community. Facebook.com can be a great resource for academic, social, cultural, and involvement opportunities.Facebook.com can be a great resource for academic, social, cultural, and involvement opportunities. Remember to be aware that your Facebook.com profile is a representation of you.Remember to be aware that your Facebook.com profile is a representation of you. Represent yourself well, have fun but be appropriate!Represent yourself well, have fun but be appropriate!

16 Diversity College ~Where learning and enthusiasm meet. Welcome Class of 2010!! Have a safe and enjoyable experience here at Diversity College! See you in the Fall!

17 Diversity College ~Where learning and enthusiasm meet. Why This is Important for Orientation What you have just seen is the recommended presentation about Facebook.com that can be offered to incoming students during New Student Orientation. Since its implementation, Facebook.com has become an extremely popular virtual community. Since this affects so many of our students, we believe it is important that students know the positive uses for Facebook.com as well as the dangers and concerns involved with it.

18 Diversity College ~Where learning and enthusiasm meet. Why This is Important for Orientation According to statistics, 85% of students use Facebook.com –Out of 20,000 students at DC, this would mean that 17,800 actively use Facebook.com With an entering class of 6,000 students, these statistics tell us that 5,100 of them will soon join Facebook.com, if they havent done so already Orientation gives us a captive audience to be able to begin educating students about the realities of Facebook.com (Arrington, 2005)

19 Diversity College ~Where learning and enthusiasm meet. Overview of Facebook.com If you are unfamiliar with Facebook.com, it is a virtual community that was created by a student at Harvard College in The website stemmed from the students need for interaction outside of class. It was created as a way to foster a social network throughout the residential community at Harvard. The program quickly became so popular that it spread to other colleges and universities. Due to the instant success and demand of Facebook.com, the creator left Harvard and now manages the website full-time in California. (wikipedia.org)

20 Diversity College ~Where learning and enthusiasm meet. Overview of Facebook.com How it works: –Anyone with an address ending in.edu can go to and register for a free account. This includes faculty, staff, students and alumni from participating institutions. –Currently there are over 2000 institutions represented from all 50 states and 20 countries on Facebook.com. There are 88 institutions from Illinois alone! This number increases regularly. –Once you are registered for an account you are given a profile. You can then choose to add information, pictures and other various information to this profile, if youd like. (Facebook.com, Wikipedia.org)

21 Diversity College ~Where learning and enthusiasm meet. Overview of Facebook.com Some examples of information you can include in a Facebook.com profile: –Where you live -- Sexual orientation –Cell phone number -- General interests –AIM screen name-- Classes you are enrolled in –Relationship status-- Clubs and Jobs –Political views-- Favorite books –Favorite music-- And lots more! (Facebook.com)

22 Diversity College ~Where learning and enthusiasm meet. Overview of Facebook.com Connecting with Others: –One of the most unique features about Facebook.com is that anytime you add something to your profile it becomes a link to other profiles of students at your university that have the same word in their profile. Therefore, it is easy to find people who live in the same building as you, attend the same classes, or even share some of the same interests. –Facebook.com has the ability to join and create groups based on common interests. Each group has its own home page, which allows members of that group to post messages to a message board for everyone to see. It is also easy to the profiles of all the members of a specific group so that students can contact each other individually if they want. (Facebook.com)

23 Diversity College ~Where learning and enthusiasm meet. Sample Facebook Profile of Facebook.com

24 Diversity College ~Where learning and enthusiasm meet. Overview of Facebook.com There are many different aspects of Facebook.com, both positive and negative. It was started with the intent of creating a virtual community that could enhance students experiences by developing out of class relationships. Keeping that in mind, we will begin by touching on some of those positive aspects.

25 Diversity College ~Where learning and enthusiasm meet. Positive Aspects of Facebook.com Facebook.com was created with the intention of enhancing a sense of community for students at Harvard; this is something that has continued on a larger scale. Facebook.com can help students interact and get to know one another; it can help students find opportunities for involvement and leadership, someone to study with, or other students in their residence hall. Such community building is known to be very supportive for students in their development. According to Astins theory of student involvement, a students peer group is the most influential group on that students development. Student Affairs practitioners should embrace the opportunity to create strong peer groups in order to support the development of students in college. (Stage & Dennells, 2000)

26 Diversity College ~Where learning and enthusiasm meet. Positive Aspects of Facebook.com Why is Connecting with Others Important for Students? –Facebook.com Could be helpful for first year students who are going through the transition to college. According to Scholossberg, networks of friends are considered an important social support that will help students transition smoothly. –According to developmental theorist Erikson, early adulthood is an important time for individuals to develop intimate relationships. Facebook.com can be used as a mechanism to meet people with common interests that are in close proximity, which might lead to more intimate relationships with each other I met my boyfriend in a group that I joined called Independent Movie Fans. I was surprised to see how many other people at my school like independent movies! I thought Jack was cute from his profile so I messaged him to say hi. Weve been dating for 4 months now! --Jill Butner, Sophomore (Evans, Forney, & Guido-DiBrito, 1998, Santrock, 2002)

27 Diversity College ~Where learning and enthusiasm meet. Why Do Students Build Profiles? Identity Development: –When a student sets up a Facebook.com account they create a personalized profile with any of the information previously shown. Students have the option of uploading a picture to the website to be seen as their face by anyone and uploading as many pictures as they want to online albums that people who have access to their whole profile can view. It is optional to fill in any of these components of a Facebook.com profile; the only required fields are name, school address and status at the institution. –By personalizing this information, students are portraying their unique personalities to anyone who has a Facebook.com account. This has become a very popular way for students to express themselves.

28 Diversity College ~Where learning and enthusiasm meet. Why Do Students Build Profiles? Why is Identity Development Important? –According to Chickerings theory of identity development, establishing identity is an important aspect of student development. Identity would include comfort with ones body and appearance, comfort with gender and sexual orientation, as well as establishing a sense of ones social and cultural belongingness By creating these Facebook.com profiles, students are able to develop pride in various aspects of their identity that they choose to portray to their online friends. (Evans, et al., 1998)

29 Diversity College ~Where learning and enthusiasm meet. Why Do Students Build Profiles? Why is Identity Development Important? –Pride in identity can be especially important to members of a minority social group, such as students who identify as gay, lesbian or bisexual (GLB). Facebook.com profiles enable people to express interest in members of the same sex. This has been comforting to some members of the GLB community who are in the process of coming out. According to Casss model of homosexual identity formation, when students are going through stages four and five of the coming out process, they tend to put a positive connotation on homosexual identity. During these stages, students often have more contact with other GLB people and enjoy being publicly and vocally out. This Facebook.com feature helps these students find other members of the GLB community at their school as well as declaring their own sexual orientation in their profile. Being out on the Facebook is a statement, just like coming out face-to-face. It has the same value. - Princeton University student Robert Kennelley (Evans, et al., 1998, Advocate, 2005)

30 Diversity College ~Where learning and enthusiasm meet. Facebook.com as a Concern Facebook.com was created and intended for social interaction, meeting new people, and exploring ones interests. However, with the many positive aspects of Facebook.com there are also negative aspects and safety concerns. We will now be addressing these issues.

31 Diversity College ~Where learning and enthusiasm meet. How & Why Facebook.com is a Concern Too Much Information: –Many students are posting personal information such as cell phone numbers, addresses and Instant Messenger screen names on Facebook. Why this is a safety concern: –MySpace.com, a similar Web site where individuals often post personal information, was found to be the provider of information for two men who sexually assaulted two young women; they were able to track the individuals based on the Web site. –Incidents of cyber-stalking (individuals using websites in order to find information on particular people) have been reported on college campuses. (Williams, 2006, Read, 2006)

32 Diversity College ~Where learning and enthusiasm meet. How & Why Facebook.com is a Concern Many students have not been taught about Internet privacy: –Henry Rhone, vice provost at Virginia Commonwealth University, comments: Ten years ago, college was the first introduction to computers for a lot of students, but now they have computers in their rooms from the time theyre in grade school. Many of them have used Instant Messenger and MySpace for years, and theyve never had any problems with them, so they just assume that when theyre online, theyre safe. (Read, 2006, p. A38)

33 Diversity College ~Where learning and enthusiasm meet. Why Tutorial is Necessary Technology is constantly growing and changing; Facebook.com is one strong example of how technology impacts a college community. With the frequent influx of information comes a responsibility for students, faculty, and staff to educate ourselves and others on various aspects of technology.

34 Diversity College ~Where learning and enthusiasm meet. Why Tutorial is Necessary Diversity Colleges Mission Statement states we prepare women and men for a better life by developing intellectual curiosity, critical thinking and decision-making, commitments to health and wellness, communication skills, technology skills, aesthetic appreciation, respect for human diversity, environmental stewardship, responsible citizenship in the global community, and an appreciation for the intellectual heritage of humankind. As a way of supporting our mission, a tutorial has been created to educate students on Facebook.com. Each student is required to take this tutorial prior to logging onto Diversitys network. Questions are to be answered throughout the tutorial; each student is required to get a B or better before gaining access to the network. By answering questions, this will ensure us that the students are reading and understanding the material.

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51 Recommendations The committee who worked on reviewing the assigned case came from many different offices, including Residence Life, Information Technology Services, Campus Police and Orientation Services. Based on our discussions, the committee has made the following future recommendations. Our first recommendation is to create a year-long task force to complete the suggestions that will follow. The task force would be responsible for reviewing the technology policy that was recommended in the tutorial and considering the implementation for such policies. Another important issue to consider is the idea of educating faculty and staff about Facebook.com and its uses and challenges. By doing this, faculty and staff could utilize this resource as another way to reach out to students.

52 Diversity College ~Where learning and enthusiasm meet. Recommendations Assessment & Evaluation: –This is important in order to ensure that the process is effective and that students are more aware of all the issues around Facebook.com –Additionally, the research on Facebook.com is limited due to the fact that it is relatively new. This highlights the need for such assessment as we move forward. –The committee recommends that a survey of students be conducted to determine how much personal information students are including on their Facebook.com profiles. –This survey would be longitudinal and would be offered at several stages of the academic year, beginning prior to the start of school. Therefore we will be able to determine what the impact of the tutorial/orientation session has been on the students.

53 Diversity College ~Where learning and enthusiasm meet. Recommendations Assessment & Evaluation:Assessment & Evaluation: –We recommend holding focus groups with students throughout the academic year in order to determine what students believe are continuing issues regarding Facebook.com. –Additionally, it would be helpful to survey students to learn more about how they are using Facebook.com in order to anticipate future developments.

54 Diversity College ~Where learning and enthusiasm meet. Recommendations The creation of a policy regarding technology use for faculty, staff, and other institutional employees, including student staff. –This policy should address the use of Facebook.com and other online sources in hiring practices.

55 Diversity College ~Where learning and enthusiasm meet. What did we learn? In doing this case study, we have learned about many of the recent issues regarding social-networking sites such as Facebook.com. Institutions are addressing these issues in a variety of ways; it has helped us to recognize the importance of evaluating our own values and ethics when considering the use of such websites. It was also interesting to learn the many positive uses for Facebook.com that can enhance students experiences out of class. If student affairs practitioners embrace this, they can utilize it as a tool for student development.

56 Diversity College ~Where learning and enthusiasm meet. Best Practices Virginia Commonwealth University Internet-privacy orientation activities for incoming students Campus police, administrators, and trained students will be facilitating discussions on Internet safety Online-security reminders will be posted in the residence halls for students The University of New Mexico Installed software to block student usage of Facebook from on-campus computers Believed site could breach campus network Penn State Utilized Facebook to hold students judicially responsible for riots following a rival football game Campus police do not typically use Facebook for routine investigations (this was a unique situation) University of Kentucky and Northern Kentucky University have both disciplined students who posted pictures and information indicating/proving that they were engaging in underage drinking Georgia College & State University An officer is assigned daily to browse Facebook and find any potential situations where police may need to get involved. Developing class to teach students how to use Facebook safely and responsibly. (Read, 2006)

57 Diversity College ~Where learning and enthusiasm meet. Best Practices Fisher College Expelled student for posting offensive comments towards a campus police officer Says violation of the Student Guide and Code of Conductverbal, written, graphic, or electronic abuse, harassment, coercion, or intimation of an individual Tufts University Orientation leaders for first-year students encouraged students to not include personal information in their profiles Brandeis University Seminar on Facebookrecommended safety tips and encouraged students to think before posting, reminding them that future employers, family members, faculty can view Facebook Administrators informed students that they often check profiles before hiring students for jobs on campus Boston University Administrators believe Facebook should be used as a student website. Kenneth Elmore, dean of students comments This is a community forum, and I dont want to goof it up. I think that would put some people in a tough spot. (Schweitzer, 2005)

58 Diversity College ~Where learning and enthusiasm meet. References Aquino, J. (2006, January 31). Study internet users are more social. Minnesota Daily. Retrieved February 9, 2006, from Ames, B. (2006, January). 2006: A myspace odyssey. NEACUHO Navigator, Winter Edition. Retrieved, February 9, 2006, from Arrington, M. (2005, September 7). 85% of college students use facebook. Message posted to Barrnett, M. (2006, February). Facebook profiles could lead to consequences. Retrieved February 9, 2006, from Ohio University, The Post Website: Bugeja, M. (2006). Facing the facebook [Electronic version]. The Chronicle of Higher Education, 52(21) C1 Chapman, R. (2005, December). Saving Face in the virtual collegiate community. NetResults. Retrieved February 9, 2006, from Coomes, M. (2005, December 28). Meeting in person? So 03. Courier-Journal. Retrieved February 9, 2006, from journal.com Evans, N., Forney, D. & Guido-DiBrito, F. (1998). Student development in college: Theory, research and practice. San Francisco: Jossey-Bass. Facebook.com. (2006). Retrieved February 9, 2006, from

59 Diversity College ~Where learning and enthusiasm meet. Gonzales, J. (2006). Code of conduct revisions hit student s cyber world. Retrieved February 9, 2006, from California State University, Sacramento, The State Hornet Website: Gonzales, S. (2006, January 2). Are you on the facebook: Web site phenomenon has the attention of 40,000 in the UT community. Austin American Statesman. Retrieved February 9, 2006, from Hass, N. (2006, January 8). In your facebook.com. New York Times. Retrieved February 9, 2006, from Kim, R. (2005). Out on facebook [Electronic version]. Advocate, 949, 44. Learnativity.com. (2002). A primer on educational psychology. Retrieved on February 9, 2006, from Read, B. (2004). Have you facebooked him? [Electronic version]. The Chronicle of Higher Education, 50(38) A29. Read, B. (2006). Think before you share: Students online socializing can have unintended consequences [Electronic version]. The Chronicle of Higher Education, 52(20), A38. Santrock, J. (2002). Life span development. New York: McGraw-Hill Higher Education. Schweitzer, S. (2005, September 26). When students open up – a little too much: Colleges site risks of frank online talk. Boston Globe. Retrieved February 9, 2006, from Schweitzer, S. (2005, October 6). Fisher college expels student over entries. Boston Globe. Retrieved February 9, 2006, from Shotick, J. & Stephens, P. (2005, December). Do students use technology wisely. NetResults. Retrieved February 9, 2006, from

60 Diversity College ~Where learning and enthusiasm meet. Stage, F. & Dennells, M. (2000). Linking theory to practice: Case studies for working with college students. New York: Brunner-Routledge. Student Press Law Center. (2005, December 1). Newspapers use of facebook photos prompts angry letter. Retrieved February 9, 2006, from Stutzman, F. (2005, October 2). The freshman Facebook zeitgeist. Message posted to Stutzman, F. (2006, January 8). Student life on the facebook. Message posted to facebook.html Wikipedia.org. (n.d.). Facebook (website). Retrieved February 9, 2006, from Wikipedia.org. (n.d.). Technology acceptance model. Retrieved February 18, 2006, from Williams, P. (2006, February). Myspace, facebook attract online preditors: Experts say be careful what you post online - somebody is always watching. MSNBC.com. Retrieved February 9, 2006, from Withall, R. (2005, November). Facing the facts about facebook: Many say this national college frenzy has become an obsession. Retrieved February 9, 2006, from Villanova University, The Villanovan Website: shtml?norewrite&sourcedomain=www.villanovan.com University of Maine at Farmington. (n.d.). Mission Statement. Retrieved February 17, 2006, from University of Maine. (n.d.). UMaine Mission. Retrieved February 17, 2006, from


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