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The use of Social Media in Medical Education IAMSE Web Seminar January 20, 2010 Julie K. Hewett, IAMSE Association Manager.

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Presentation on theme: "The use of Social Media in Medical Education IAMSE Web Seminar January 20, 2010 Julie K. Hewett, IAMSE Association Manager."— Presentation transcript:

1 The use of Social Media in Medical Education IAMSE Web Seminar January 20, 2010 Julie K. Hewett, IAMSE Association Manager

2 Why me? I am NOT a medical educator I am NOT a researcher I am however passionate about the topic and personally use social media in all aspects of my professional and personal life.

3 What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Source: Wikipedia

4 What is Social Media? It’s having conversations It’s making connections It’s building relationships It’s sharing resources and information It’s networking It’s collaborating “Social media is the platform where connection, conversation and collaboration take place.”

5 Diagram by Danny Sullivan

6 Social Media as it Relates to Medical Education To narrow the discussion: Facebook Twitter Linkedin Ning Delicious Google Wave

7 Social Media as it Relates to Medical Education How are these tools being used? Tools for communication Tools for sharing of information Tools for collaborating on projects Tools for connecting Tools for saving time

8 Social Media as it Relates to Medical Education Who’s Participating? Institutions with faculty and students Institutions with the communities they serve Faculty with fellow colleagues Faculty with students Students with fellow peers “Everyone!”

9 Facebook in Medical Education Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better. Source: Wikipedia

10 Facebook in Medical Education

11 Personal Profile Must be a Friend first Share as much or as little as you choose Limited profile controls As a user you also control what you see!


13 Facebook in Medical Education Join a Group Tend to be short-term Less participant interaction Not open to public viewing Less formal Become a Fan Long Term relationship Greater methods for communication Seen on Public Profile Scheduled Events More formal

14 Facebook in Medical Education Keyword Search: “Medical School” 9,800 Groups / 76 Fan Pages “Medical Education” 7,500 Groups / 63 Fan Pages “Medical Association” 4,600 Groups / 237 Fan Pages “E-Learning” 1,500 Groups / 127 Fan Pages “Curriculum Development” 1,200 Groups / 4 Fan Pages

15 Facebook in Medical Education




19 Is Facebook a waste of time? It depends on how you use it!

20 Twitter in Medical Education Twitter is a free social networking and micro- blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Source: Wikipedia

21 Twitter in Medical Education Who is using Twitter? Medical Schools Medical Libraries Medical School Departments Medical Organizations Medical Journals Faculty Students

22 Twitter in Medical Education How can Twitter be used? Announcements Helping Students to Study Gathering Resources Sharing Resources Promoting Activities Sharing Employment Opportunities Networking

23 Twitter in Medical Education By Medical Schools

24 Twitter in Medical Education Helping Students Study

25 Twitter in Medical Education Gathering Resources

26 Twitter in Medical Education Sharing of Resources

27 Twitter in Medical Education Is Twitter a waste of time? It depends on how you use it and who you follow !

28 Linkedin in Medical Education LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009, LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide. Source: Wikipedia

29 Linked in in Medical Education

30 Linkedin In Medical Education Keyword Search of Groups: Medical Education: 213 Groups Medical Technology: 217 Groups E-learning: 208 Groups Instructional Design: 61 Groups Curriculum Development: 45 Groups

31 Linkedin in Medical Education


33 Nings in Medical Education Ning is an online platform for people to create their own social networks, launched in October 2005 Source: Wikipedia

34 Nings in Medical Education




38 Delicious in Medical Education Delicious (formerly, pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. It has more than five million users and 150 million bookmarked URLs. Source: Wikipedia

39 Delicious in Medical Education

40 Google Wave in Medical Education Google Wave is a self-described "personal communication and collaboration tool" announced by Google at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. Source: Wikipedia

41 Google Wave in Medical Education


43 Final Thoughts Facebook – Social, personal interactions; become Friends and Fans Twitter – Quick interactions with Followers LinkedIn – Professional Networking, SIGs, Online CV Nings – Specialized social networks, public or private Googlewave – Too soon to tell!

44 Final Thoughts Ethical considerations – Faculty and student interactions – Physician and patient interactions What you share today will be known tomorrow by ALL – How will this reflect on you personally? professionally? – How are we preparing our students for proper use?

45 Putting all Together: Blogs post automatically updates: Twitter IAMSE Website Facebook Fan Page Linkedin

46 Continue the Conversation IAMSE Colleague to Colleague Topic: IAMSE Connects with Social Media When: Thursday, January 28, 2010 Time: 10:00 am ET Register:

47 Let’s Connect! To IAMSE: groups: IAMSE To Julie:

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