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No Headlines Here Marketing Advisory Committee Caterina Perry MFSP European Regional Manager.

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Presentation on theme: "No Headlines Here Marketing Advisory Committee Caterina Perry MFSP European Regional Manager."— Presentation transcript:

1 No Headlines Here Marketing Advisory Committee Caterina Perry MFSP European Regional Manager

2 GOAL How to market the AC, its membership, its role, its efforts and its impact

3 Clear Message –Who makes up the AC? –How does it work? –How do you get on the AC? –What does the AC do? –What are the benefits of being a member? –The CMFRC is a vital community service. 3 Keys to Effective Marketing

4 Write for your audience –Use appropriate language –Consider what they know/don’t know –Answer the question: What’s in it for me? 3 Keys to Effective Marketing

5 1.Repeat your message through various means  Newsletters  Bulletin Boards  Websites  Radio  Brochures  Direct mail   Public Relations Kit  Annual Reports  Networking  Presentations  Business Cards  Promotional Products, ie T-shirt 3 Keys to Effective Marketing

6 1: Design a brochure 2: Design a poster – to attract new AC members 3: Design a poster – to promote existence and purpose of your committee 4: Design a print ad – to attract new AC members 5: Design a print ad – to promote existence and purpose of your committee 6: Draft a radio ad– to attract new AC members 7: Draft a radio ad– to promote existence and purpose of your committee Putting Into Practice

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