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Public Relations and Marketing 2011-2012 and beyond Rotary, the world’s most trusted service organisation.

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Presentation on theme: "Public Relations and Marketing 2011-2012 and beyond Rotary, the world’s most trusted service organisation."— Presentation transcript:

1 Public Relations and Marketing and beyond Rotary, the world’s most trusted service organisation.

2 Why bother with PR and Marketing? Without PR and marketing we will allow misconceptions to propagate Without PR and marketing we will allow misconceptions to propagate Without it, people – the public, our potential new members and stakeholders are less likely to enquire about joining Without it, people – the public, our potential new members and stakeholders are less likely to enquire about joining Successful PR and marketing will increase interest in our organisation from the whole community. Successful PR and marketing will increase interest in our organisation from the whole community.

3 We know our own image But does the community? But does the community? Rotary is truly an extraordinary organisation, but is all the great things we do, the perception outside of our clubs? Rotary is truly an extraordinary organisation, but is all the great things we do, the perception outside of our clubs?

4 The things we are known for Research focus groups conducted by RI within Australia revealed a number of interesting findings about Rotary’s image: Research focus groups conducted by RI within Australia revealed a number of interesting findings about Rotary’s image: The good The good The not-so good The not-so good

5 The good things we are known for: Rotarians are generally trustworthy Rotarians are generally trustworthy “They do community stuff” “They do community stuff” Leaders in the community Leaders in the community The Rotary wheel is highly recognizable The Rotary wheel is highly recognizable A privilege to join A privilege to join

6 The not-so good things “Its for retired men and woman” “Its for retired men and woman” “You have to be rich to join” “You have to be rich to join” “It’s like a secretive society” “It’s like a secretive society” “It’s an elitist organisation” “It’s an elitist organisation”

7 The most common response “I have no idea what they do” “I have no idea what they do”

8 How do we address image? Improve Marketing and Public Relations Improve Marketing and Public Relations Work a long-term and focused plan? Work a long-term and focused plan?

9 The Plan! It all starts at club level It all starts at club level

10 Club PR Focus - Key Points! 1. Each club to assign a designated PR Officer/Chair. Preferably a board appointed position. 2. Every club event/activity has a PR and Membership element planned from the beginning through to fruition.

11 A question for you! The common club fundraiser – The BBQ The common club fundraiser – The BBQ How could we build in PR so that it is more than just selling sausages? How could we build in PR so that it is more than just selling sausages?

12 Club PR Recommendations Every club : Every club : PR Director PR Director PR Planning for each event PR Planning for each event Website Website Face book page Face book page Up to date external marketing Eg, Banners Up to date external marketing Eg, Banners Wear your badge outside of meetings Wear your badge outside of meetings

13 How can the District help? Role of District PR and Marketing Team 1.Assist and support Clubs to promote and market themselves. 2.Improve the profile and public perception of Rotary in Tasmania

14 District Assistance to Clubs Resources Check out the PR tab on the District website – Check out the PR tab on the District website – has many useful articles, documents and information has many useful articles, documents and information

15 District Assistance to Clubs - Training and support Regional PR Training sessions (tba) Regional PR Training sessions (tba) north west north west North North South South District Level phone and support District Level phone and support

16 The District Team? Chris Love - Director and Training Chris Love - Director and Training Graeme Snare - Media Relations Graeme Snare - Media Relations Reg Emmet - Website Reg Emmet - Website Rod Oliver - DG Newsletter, RDU, Rod Oliver - DG Newsletter, RDU, Tony Reidy Press release activity Tony Reidy Press release activity Danny Gibson and Paul Hogan - Brand Development Danny Gibson and Paul Hogan - Brand Development

17 District Initiatives Public Relations grant Public Relations grant Due July 15 Due July 15 Up to $15,000 from RI ( $5000 contribution from district) Up to $15,000 from RI ( $5000 contribution from district) If successful: If successful: Coordinated marketing campaign Coordinated marketing campaign Radio, print, TV, non traditional media Radio, print, TV, non traditional media

18 Question? The End Polio Day was successful on many accounts. The End Polio Day was successful on many accounts. What one district wide event could we hold this year? What one district wide event could we hold this year?

19 Summary and Goals All clubs have designated a PR Officer/Director All clubs have designated a PR Officer/Director Ongoing assistance and training to clubs Ongoing assistance and training to clubs Large-scale district wide event Large-scale district wide event 2012 and beyond 2012 and beyond Continual improvement in PR and Marketing strategies Continual improvement in PR and Marketing strategies Position Rotary as the service organisation of choice in Tasmania Position Rotary as the service organisation of choice in Tasmania


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