Presentation on theme: "2013-2014 District Assembly Miles Petroff - DG Debbie Harris – PR Chair Welcome! District 5300 Public Relations."— Presentation transcript:
2013-2014 District Assembly Miles Petroff - DG Debbie Harris – PR Chair Welcome! District 5300 Public Relations
Your PR Committee Debbie Harris – PR Chair Las Vegas Rotary Club Jennifer Weed – Social Media Chair Red Rock New Generations Club Will Kelso – Social Media/Online Marketing San Gabriel New Generations Rachel Diehl – Press Releases, Traditional Media Red Rock New Generations Club Anne Aldrich – Press Releases, Traditional Media Lancaster/Palmdale Richard Reed – Online Marketing Las Vegas Rotary Club Bob Basile – Content Writing Rancho Del Chino
Get Organized The Golden Rules of PR Keep it simple Be where you are not supposed to be “Everyone” is your audience, your tool, and your media
First Steps for Your Club PR Committee Familiarize yourself with the Club Public Relations Committee Manual & the RI Visual Identity Guide Form your PR Committee Determine your PR Budget for the year Set Goals – create a strategic calendar for the year Prepare an Elevator Speech – how do you answer What is Rotary?
Attention Spans are the Size of a Knat “...you have 7 seconds to entertain someone. If you don’t … then you can forget about someone sitting through your article, website, video, etc…” Don’t make people look for information Have a call to action Send them to where you want them to be
Use Press Releases & Media Alerts Announce your incoming Board of Directors If your Club makes a significant contribution to the local or international community Include a photo identifying (left to right) the names of individuals (no more than 5-10 people) If you are doing an event that includes a Call to Action for the public Send Media Alert when there is a significant event for them to cover, i.e. Santa Clothes
Rotary PR Resources are Plentiful Rotary International is redoing their website to make it easier to find information, etc. There are many resources available on the RI website Don’t become overwhelmed…let your District PR Committee help you Sign up for District and RI Newsletters RI PR Tips Weekly Update
Press Release Tips Who Are you? DON’T develop a key message – WHAT IS YOUR MESSAGE? Where will you be performing your event, task, etc. When [time logistics] DON’T tell the story – FEEL THE STORY, EXPRESS PASSION FOR THE WHY. What makes this story newsworthy? What makes it compelling? Use statistics to show the enormity of the story. Can you tie it to something “trending now”? Why do YOU care? Why are YOU doing what you are doing?
Social Media – It’s Free Social media continues to grow and should be an integral part of your Club’s PR campaigns and outreach programs: Facebook LinkedIn Google+ Twitter Pinterest
Get to Know Your Local Media Take a reporter to lunch Invite a reporter/anchor to your Club The Las Vegas Club has a Channel 3 News Anchor visit once per month and give a News update This relationship has grown and she is always doing whatever she can to get their events media attention
Honor Someone with Community Draw When planning an Event Golf Tournament Gala Think about honoring a local celebrity that will draw people – this can be: A media personality Philanthropist Entertainer
Multi-District Grant for Creating Awareness of Rotary In an effort to raise awareness about Rotary and reverse the decline in membership in the United States: Billboard Ads in Southern Nevada and South Central California
Website Banner Ads Banner Ads will continue to enable Clubs to link to their websites or Facebook pages
Bus Stop Ads Bus Stop Ads will also call attention to Rotary and our End Polio campaign. These ads will encourage people to visit SoCalRotary.org or SouthwestRotary.org Both URLs will take them to a website where they can learn about Rotary and find out the Clubs in Southern Nevada and California
Introducing Quarterly Webinars Beginning in August, quarterly live webinars will run for three consecutive weeks each quarter at different times of the day: Week 1 | 7:30am Week 2 | Noon Week 3 | 6:00pm Topics to be announced Open to all Rotarians who want to learn more about how to effectively use Public Relations and Social Media to increase awareness
2013-2014 District Assembly Miles Petroff - DG Debbie Harris – PR Chair Thank you! District 5300 Public Relations
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