1. Gilbane Boston - 2007 How to Ask Text? or Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145 Beyond blogs and wikis, there’s Traction

2. Leading Enterprise Wiki and Blog Platform –Traction TeamPage commercial release in 2002 –Current release 3.7.x Funded: 2000 and 2002 –by In-Q-Tel (Venture arm of the CIA) –Slater Interactive and private investors Customer Leadership –9 of the top 20 Pharmaceutical firms –14+ of the Global 100 –DOD, US Air Force & Navy, DOJ, In-Q-Tel –State of CT, State of TX Health Deployments with 10s to 100s to 100,000s of users 100s to 100s of 1000s of posts Black belt blogger? –Read mine at: www.tractionsoftware.com Who is Traction Software, Who am I Now Free for 5 Users www.tractionsoftware.com

3. Two Words

4. Search

5. Top Yahoo Searches As reported, Tuesday November 20, 2007

6. Asking Questions Search

7. How Many? Search

8. The Expert (and an artist): http://www.babayaga.ca/ Movie Max: Siberian husky found at Disney Movie Site Real Max: Sakhalin husky found via Wikipedia link The Connector, a dog lover: http://smartpei.typepad.com/ robert_patersons_weblog 8 Below Search

9. Why do Blogs Matter? Search

10. It takes a haystack… … to find a needle!

11. Time Offers Context to History Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.

12. Time Offers Context to History Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.

13. Without Time, a Stack London Bombings Hurricane Katrina Deepthroat Revealed Terri Schiavo Dies Indian Ocean Tsunami US Election day Constitutional vote in Iraq W. VA Coal Mine Accident Rep Cynthia McKinney Altercation Israel/Hezbollah Conflict 71 Religious Anti-War Protesters Arrrested on Capitol Hill

14. With Blogs, the Needles Blogs point to whats important They open the door to what’s important

15. PHARMABLOGGER, An insider with an attitude Covered Topics Guidant / J&J DTC Morning After Autism Bloggers Link to News Web Pages Each other Formerly at www.PharmaMarketingBlog.com

16. What Drives Cancer News? Search

17. ? www.blogpulse.com If I Had a Hammer… … I would be out of luck But with right tool, I can find the relevant 0.0001% of content:

18. The Patterns Deliver Answers Mrs. Superman raises cancer awareness, for a few days from sci fi to main stream An opportunity… or a flash in the pan? Follow the “story” with RSS www.blogpulse.com

19. Why Does Enterprise Search Suck? Search How Do I Fix It? Search

20. TMI - Not BI ABCDEFGHI 1 2 3 4 5 6

21. Just Add Blogs - For A Start Content People + Pages + Widgets + Comments + Links + Tags + Time

22. Content - Databases Internal and external Records are added, changed Drug Database –QL2 WebQL Captured IDDB update –Including status notice –Keyword highlighted

23. Content - News Journal articles News wires Blogs Example shows –QL2 Captured article –Highlighted key words –Tags –Embedded comments

24. Content - Page Changes Example shows –Traction Report of all QL2 Captured Changes –View of specifics

25. Enterprise Blogs Pull it Together Outside source + Inside Source + Commentary and Analysis ________________ Truly Contextual Collaboration And a Nice Haystack

26. Asking People Questions? Search

27. Searching for People Searching for people, starts with searching for content. 8231 hits, a good stack! Do a Visual Scan, or Dig Deeper…

28. Searching for Inside Experts Author entity delivers an explicit “Expert Cloud” Drill down further, or dial their extension!

29. Searching for Anyone Names entity delivers an implicit “Person of Interest Cloud” Drill down further, or phone a friend!

30. Any Questions? Search Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145