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Chapter 15 Creating Collaborative Partnerships 15-1.

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Presentation on theme: "Chapter 15 Creating Collaborative Partnerships 15-1."— Presentation transcript:

1 Chapter 15 Creating Collaborative Partnerships 15-1

2 LEARNING OUTCOMES 1. Explain Web 2.0 and identify its four characteristics 2. Explain how Business 2.0 is helping communities network and collaborate 3. Describe the three Business 2.0 tools for collaborating 4. Explain the three challenges associated with Business Describe Web 3.0 and the next generation of online business 15-2

3 Opening Video

4 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 O Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities O Collaboration O Sharing O Free 15-4

5 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Common Characteristics of Business

6 Content Sharing Through Open Sourcing O Open system –Hardware and software in which the components and protocols conform to standards independent of a particular supplier. it creates add-on products to plug into the system e.g. iPod, computer mice, drawing software,… O Source code O Computer programs to perform actions O Open source O Any software whose source code is made available free O Business 2.0 capitalizing on open source O E.g. Mozilla Firefox, Linux Operating System 15-6

7 User-Contributed Content O User-contributed content – Created and updated by many users for many users, e.g. YouTube, Wikipedia, Flickr O Amazon, Netflix use recommendation tools, Yelp uses customer reviews for opinions of product and services O Reputation system – Where buyers post feedback on sellers and vice versa O Ebay, Amazon, TripAdvisor, … 15-7

8 Collaboration Inside the Organization O Collaboration system – Set of tools that supports the work of teams or groups by facilitating the sharing and flow of information O Collective intelligence – Collaborating and tapping into the core knowledge of all employees, partners, and customers O Knowledge management - Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions 15-8

9 Collaboration Inside the Organization O Knowledge-based assets fall into two categories O Explicit knowledge – Consists of anything that can be documented, achieved, and codified, often with the help of IT O Tacit knowledge – Knowledge contained in people’s heads 15-9

10 Collaboration Outside the Organization O Crowdsourcing – the wisdom of the crowd - The crowd is smarter than individuals. O With business 2.0 the good idea does not come from the top but from a wider group to find a better and cheaper results. O Asynchronous communication ( traditional view) O s O Synchronous communication ( Business 2.0) O Instant Messaging, Chat 15-10

11 NETWORKING COMMUNITIES WITH BUSINESS 2.0 O Social media – Websites that rely on user participation and user-contributed content O Facebook, YouTube, Google+, LinkedIn O Social network – An application that connects people by matching profile information- How many out there?How many out there? O Social networking – The practice of expanding your business and/or social contacts by a personal network 15-11

12 O LinkedIn has created an environment that business people use this social network to meet new contacts for recruiting, prospecting and identifying experts on a topic.

13 Social Tagging O Tags – Specific keywords or phrases incorporated into website content for means of classification O 15-13

14 Social Tagging O Social tagging: Collaborative activity of marking shared online content with keywords and tags. It occurs when many individuals categorize content. O Facebook, Flickr O Folksonomy: the crowdsourcing determines the tag or keyword-based classification O Keywords such as cell, iphone, cellular phone, blackberry, mobile phone are all folksonomy for “ Mobile Device” O Website bookmark O Social bookmarking; Allows users to share, organize, search and manage bookmarks. O E.g. ( content finds the user instead of the other way around)

15 Social Tagging Folksonomy for Mobile Devices 15-15


17 Blogs O Blog – Online journal that allows users to post their own comments, graphics, and video e.g. ( owned by Google) O Blogs can be effectively used for marketing, focusing on topic areas with no limits on page size, word count or deadlines. O My Starbucks Idea blog O Microblogging : practice of sending brief posts O Advantages: posts can be submitted by variety of means, such as instant messaging, , or the web. O Twitter ( each microblog is called a tweet up to 140 characters) O Real simple syndication (RSS) O Feeding frequently updated content, such as blogs, news to the users instead of having them to search for it

18 Wikis O Wiki – Collaborative Web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required O E.g. Wikipedia O A blog user can only add content in the form of content but wiki users can generally alter the original content of any article. O Wikipedia protect the quality and accuracy of its contents by assigning users roles such as readers, editor, administrators, policy maker, software developer

19 Mashups O Mashup – Website or Web application that uses content from more than one source to create a completely new product or service. O E.g. any website which makes use of Google map O Content used in mashups is sourced from an API O Application programming interface (API) O API is software released by a company that enables it to interact with other software. Example: Twitter has created APIs to be used in iPhones, and other devices and platforms. O Mashup editor O A visual interface to build a mashup. It is usually a WYSIWYG editor

20 Video O More on Web 2.0 More on Web 2.0


22 WEB 3.0, the next generation O Web 3.0 – Next step in the evolution of the Internet. Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications O Semantic Web – A component of Web 3.0 that describes things in a way that computers can understand 15-22

23 Video O More on Web 3.0 More on Web 3.0

24 Egovernment: The Government Moves Online O Egovernment - Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government 15-24

25 Egovernment: The Government Moves Online 15-25

26 Mbusiness: Supporting Anywhere Business O Mobile business - The ability to purchase goods and services through a wireless Internet- enabled device 15-26

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