1. WHOLE SYSTEM MODELLING MYTH MODEL 3 3 REALITY 0    T 9 9 PROJECTIONS 0  t  T 3* aa WHOLE LIFE COSTS WLC 6* OPS Maintenance Upgrade Inc. Acq. Uncertainty Surprises Capability Advance K(t) 4* UPGRADE PROJECTS PEOPLE SUPPORT LOGISTICS SUPPLY CHAINS 5* WHOLE LIFE VALUE-for-MONEY WLVFM 8* aa SYSTEM EFFECTIVENESS E(t) E(0) E(t) E(T) WHOLE LIFE EFFECTIVENESS WLE 7* U(t) Z(t) WHOLE SYSTEM ENGINEERING WHOLE SYSTEM SUPPORT WHOLE SYSTEM DESIGN WHOLE SYSTEM EVALUATION WHOLE SYSTEM OPERATIONS CONCEPT IN-SERVICE MANUFACTURE BUILD PROJECT URD Z SRD SRD* CADMID CYCLE 1 1 t S (t) T S (T) 0 S (0) 2 2 DEMO ASSESS DISPOSAL © 2000 Systems & Value Consultancy

2. MYTH MODEL 3 3 REALITY 0    T 9aa9aa 9aa9aa PROJECTIONS 0  t  T 3* a a WHOLE LIFE COSTS WLC 6* OPS Maintenance Upgrade Inc. Acq. Uncertainty Surprises Capability Advance K(t) 4* UPGRADE PROJECTS PEOPLE SUPPORT LOGISTICS SUPPLY CHAINS 5* WHOLE LIFE VALUE-for-MONEY WLVFM 8* a a DEMOASSESSCONCEPTIN-SERVICEMANUFACTURE BUILD PROJECT DISPOSAL URD Z SRD SRD* CADMID CYCLE 1 1 t S (t) T S (T) 0 S (0) 2 2 SYSTEM EFFECTIVENESS E(t) E(0) E(t) E(T) WHOLE LIFE EFFECTIVENESS WLE 7* a a U(t) Z(t) WHOLE SYSTEM ENGINEERING © 2000 Systems & Value Consultancy HUMAN COMMUNICATIONS INTERPERSONAL SKILLS GROUP DYNAMICS LEADERSHIP ENGINEERING CONTROL ENG POWER ENG RELIABILITY ENG LOGISTICS ENG RADIO COMMUNICATIONS COMPUTER ENG SOFTWARE ENG HCI ORGANISATION MANAG’T PROJECT MANAGEMENT INFO & KNOW MANG’T ACCOUNTING BUDGETING VALUE THEORY MEASUREMENT SYSTEM THEORY CONTROL THEORY SE METHODOLOGY SYSTEM ANALYSIS DESIGN METHODS THINKING & PROBLEM- SOLVING TOOLS MATHEMATICS MATH MODELLING PROB & STATS FORECASTING GRAPH THEORY ISM CONTROL THEORY COMPLEX THEORY

3. WHOLE SYSTEM MODELLING WHOLE SYSTEM ENGINEERING WHOLE SYSTEM SUPPORT WHOLE SYSTEM DESIGN WHOLE SYSTEM EVALUATION WHOLE SYSTEM OPERATIONS © 2000 Systems & Value Consultancy How to Teach? Is it possible? What to Research? How to Integrate Research into Whole Systems? Are there any established Whole-Systems Academic Groups? If yes, is teaching from experience? If yes, does Industry/Business listen? If no, are Academic Groups needed? If yes, how to launch/support? How to get recognition for scholarly SE?

4. MYTH MODEL 3 3 REALITY 0    T 9aa9aa 9aa9aa PROJECTIONS 0  t  T 3* a a WHOLE LIFE COSTS WLC 6* OPS Maintenance Upgrade Inc. Acq. Uncertainty Surprises Capability Advance K(t) 4* UPGRADE PROJECTS PEOPLE SUPPORT LOGISTICS SUPPLY CHAINS 5* WHOLE LIFE VALUE-for-MONEY WLVFM 8* a a DEMOASSESSCONCEPTIN-SERVICEMANUFACTURE BUILD PROJECT DISPOSAL URD Z SRD SRD* CADMID CYCLE 1 1 t S (t) T S (T) 0 S (0) 2 2 SYSTEM EFFECTIVENESS E(t) E(0) E(t) E(T) WHOLE LIFE EFFECTIVENESS WLE 7* a a U(t) Z(t) WHOLE SYSTEM ENGINEERING © 2000 Systems & Value Consultancy It is really all about COMPLEXITY MANAGEMENT isn’t it

5. PROJECTS COSTS PROFIT TECHNOLOGICAL CHANGE OPPORTUNITIES COMPETITION GOVERNMENT INTELLECTUAL CAPITAL REPUTATION CONTRACTORS R&D OBSOLESCENCE RISK DAMNED PEOPLE BUSINESS ENVIRONMENT ECONOMIC ENVIRONMENT REWORK REGULATIONS SAFETY NEW PARADIGMS TAXES COMPLEXITY © 2000 Systems & Value Consultancy THE VIEW FROM INDUSTRY INFO OVERLOAD STRATEGY BANKERS SHAREHOLDERS SURVIVAL STAKEHOLDERS

6. LARGE CONSULTANCIES UNIVERSITIES IN-HOUSE R&D MILITARY RESEARCH INSTITUTIONS BUSINESS IN-HOUSE R&D SMALL CONSULTANCIES INDUSTRY THE KNOWLEDGE NETWORK © 2000 Systems & Value Consultancy OTHER COUNTRIES WWW

7. THE FIRM CAPITAL STRATEGY RESOURCES UNCOMPLAINING CUSTOMERS SIMPLE PROJECTS Revenues & Reorders + Cash Flow Super P/E Knighthood for CEO © 2000 Systems & Value Consultancy THE DESIRED BUSINESS SYSTEM

8. MYTH MODEL 3 3 REALITY 0    T 9aa9aa 9aa9aa PROJECTIONS 0  t  T 3* a a WHOLE LIFE COSTS WLC 6* OPS Maintenance Upgrade Inc. Acq. Uncertainty Surprises Capability Advance K(t) 4* UPGRADE PROJECTS PEOPLE SUPPORT LOGISTICS SUPPLY CHAINS 5* WHOLE LIFE VALUE-for-MONEY WLVFM 8* a a DEMOASSESSCONCEPTIN-SERVICEMANUFACTURE BUILD PROJECT DISPOSAL URD Z SRD SRD* CADMID CYCLE 1 1 t S (t) T S (T) 0 S (0) 2 2 SYSTEM EFFECTIVENESS E(t) E(0) E(t) E(T) WHOLE LIFE EFFECTIVENESS WLE 7* a a U(t) Z(t) The best that we can offer: COMPLEXITY MANAGEMENT via CLARIFICATION © 2000 Systems & Value Consultancy It is really all about COMPLEXITY MANAGEMENT isn’t it