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Bucharest 11.12.2009 I have an idea. How to write it down? © 2000 - 2009 by Ensight Management Consulting. All rights reserved.

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Presentation on theme: "Bucharest 11.12.2009 I have an idea. How to write it down? © 2000 - 2009 by Ensight Management Consulting. All rights reserved."— Presentation transcript:

1 Bucharest 11.12.2009 I have an idea. How to write it down? © 2000 - 2009 by Ensight Management Consulting. All rights reserved.

2 © 2009 by Ensight Management Consulting All rights reserved 2 Agenda About Ensight How to choose the right idea? Why to make a Business Plan?

3 © 2009 by Ensight Management Consulting All rights reserved 3 Prep. by AML Rev. by IMF Today we are the most important local management consulting company, both in terms of turnover and number of staff. We are independent and not subordinated to any international consultancy network. We are fully capable to offer integrated business solutions, due to our team’s multi-disciplinary skills and solid experience. Ensight Management Consulting is a management consulting company with 100% Romanian capital, evolving continuously since 2000: About us

4 © 2009 by Ensight Management Consulting All rights reserved 4 Prep. by AML Rev. by IMF Our business philosophy Know. Transform. Perform synthesizes the Ensight promise to its clients and partners. Know. Knowledge is the foundation of performance. Every consulting approach starts and ends with “knowing”. Transform. Doing better and faster is the unstoppable source of competitive advantage. Perform. Performing, fitting to deadlines, keeping promises are the winner’s basic skills. Know. Transform. Perform

5 © 2009 by Ensight Management Consulting All rights reserved Envisioning the future Designing the transformation Market entry strategies Supporting Mergers & Acquisitions StrategyOperations PeopleTechnology Developing Marketing Optimizing Supply Chains Reengineering business processes Reducing costs Developing Human Resource functions Managing performance Integrating cultures Improving capabilities through training Defining IT strategies Implementing ERP Selecting systems Auditing IT Improving IT operations Finance Enhancing Finance and Controlling Evaluating Financials Auditing Financials Advising on taxes Our Business Transformation capabilities 5

6 © 2009 by Ensight Management Consulting All rights reserved Agenda About Ensight How to choose the right idea? Why / How / When to make a Business Plan? 6

7 © 2009 by Ensight Management Consulting All rights reserved 7 Let’s start with… questions ?

8 © 2009 by Ensight Management Consulting All rights reserved Choose the right hat! 8

9 © 2009 by Ensight Management Consulting All rights reserved 9 Choosing the right idea is a strategic decision for long term Choosing the right idea is probably the most difficult step. It is a strategic decision for long term for each entrepreneur. It will impact all your life. Answer to the following questions:  What is the activity are you doing only for pleasure, even without profit?  Would you renounce to all your family money to invest in your idea? If “yes”, you can consider it is the business you want to develop.  What do you need in order to start the business?

10 © 2009 by Ensight Management Consulting All rights reserved 10 Agenda About Ensight How to choose the right idea? Why / How / When to make a Business Plan?

11 © 2009 by Ensight Management Consulting All rights reserved 11 Your great idea has to be successfully sustained by facts and figures to all stakeholders Management Financers Family Authorities Customers Employees Can you make and keep happy all of these guys?... In the same time?

12 © 2009 by Ensight Management Consulting All rights reserved 12 Why is it so difficult to write a Business Plan? A Business Plan is a complex document, covering a wide range of data An entrepreneur knows how to run a business, not to describe it For successfully describe a business you need a “3D view” competence Not everybody know to successfully perform: Market analysis Economic and financial predictions Calculations A standard business plan contains the following chapters: Executive summary Company description Product(s) Market analysis Strategy and implementation Management Financials Building a good Business Plan is solving the Rubik cube You need to have patience, exercise, understanding, intelligence, correct and complete information, methods…

13 © 2009 by Ensight Management Consulting All rights reserved The Business Plan should answer multiple questions Time Sales channels Supliers Payment terms Cash in terms Stock age Product range Life time Client rangePrice Geographic area Organization  The Business Plan should answer all questions coming from:  Shareholders  Government  Clients  Suppliers  Financers  Other stakeholders 13

14 © 2009 by Ensight Management Consulting All rights reserved 14 Tips for writing a successful Business Plan When writing it, consider a 10 year child will read it Think “out of the box”. Focus on client’s needs, not on what the product is doing Double-check all the data you got for the market research and for the financial forecast When revising the Business Plan, put yourself in the place of each stakeholder (financers, clients, suppliers, shareholders, authorities, etc.). Like a CV, a Business Plan is a promise to the reader Use existing templates. You can find them at allbusinessplans.com, bplans.com, etc. Keep it simple And… have fun

15 © 2009 by Ensight Management Consulting All rights reserved 15 Business Plans vs. Marketing Plans Situation analysis Marketing strategy Sales forecast Expense budget Executive Summary: 1-2 page of highlights. Write this after everything else. Company Description: Legal establishment, history, start-up plans, management team, etc. Product or Service: Describe what you’re selling. Focus on customer benefits. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies. Financials : Make sure to include your projected Profit and Loss and Cash Flow tables. Marketing Plan outlineStandard Business Plan outline

16 Thank you! For more information please contact us at: Niro Business Center 184-186 Traian St., 024045 Bucharest, Romania Phone: +4 031 4055468 Fax: +4 031 4055467 www.ensight.ro © 2000 - 2009 Ensight Management Consulting. All rights reserved.


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