1. CENTURY 21 Town & Country Realty
BRANDBOOK

2. Mission Statement
Our Office is committed to putting Our Clients needs first. Our Agents are professional and possess the core values of honesty, integrity and trustworthiness. Our main priority is that Our Agents treat their Clients as well as fellow Agents with the utmost respect. An excellent sales support staff for Our Agents is a must. The support staff will help Our Agents achieve the goals they set and become independent.

3. Resume
CENTURY 21 Town & Country Realty is owned and operated by Anthony Morda. Our staff has over 30 years of experience in real estate sales. We are enthusiastic to be located in one of the fastest growing areas of New Jersey. We are proud of our brand and dedicated to excellence.

4. We Offer Our Agents Attractive Bonus Program
Advertising Reimbursement Program
Comprehensive Agent Training
Weekly Sales Meetings
Create 21 Training (Reimbursement Upon First Transaction)
Member of TREND and SJ Shore MLS (optional)
House Tours For New Listings
Personalized Post Card Programs
Seminars on Real Estate Related Issues

5. Our Website www.century21tcrealty.com
Clients have access to Multiple Listing Service
Clients are able to pre-qualify themselves
Clients are able to Agents directly
Displays Agent Bios/Photos
Agents can link individual websites
Features all office’s listings
Website Leads Distributed Fairly

6. Marketing Strategies
Strategic Partnership with Foundation Title offers Our Agents many benefits including:
Discounted Marketing Materials for mailings and FREE personalized flyers and community brochures for Our Company’s listings!

7. Guaranteed Marketing For Our Clients!
Enhanced Package on REALTOR.com
CENTURY 21.com
Gloucester County Times
Salem County Sunbeam
Book of Homes
Homes and Living Magazine
NJ.com
Trulia.com
All MLS listings appear on our website:
Open Houses (generate new leads for agents)

8. Our Community Involvement
Member of local Chamber of Commerce
Woodstown 4th of July Parade
Salem County 4-H Fair
Woodstown Chili Cook-off
Gloucester County College Fall Event
Photos with Santa at the Office

9. Teamwork
It is important to work with other professionals that provide GREAT SERVICE!
CENTURY 21 Town & Country Realty has worked with the following companies:
Foundation Title Company
Northern States Funding Group
Century 21 Mortgage
Countrywide Home Loans
Kenneth Fones Construction (new construction) 9

10. Our Office
1150 Route 40
Woodstown, New Jersey 08098

11. Inside Our Office

12. Office Management Kathie Rammel Broker Associate E-PRO Office Manager
25 +Years of Experience

13. Office Support Sharon Everwine & Kathie Rammel Sharon Everwine,
Administrative Assistant

14. IT Support
Microsoft Certified Professional Web Site Designer Available for Home Computer Service
Charles Bell,
IT Support Help Desk 14

15. MEET OUR AGENTS
Note: Pictures of all Agents are not displayed.

16. The CENTURY 21® System Imagine a career that offers unlimited growth
opportunities. A career that gives you the power
to take control of your future, the tools to see quick
results, the satisfaction of finding customers the
home of their dreams – and the support of a
successful team of proven real estate professionals
standing behind you. Welcome to the CENTURY 21®
System. And welcome to everything you should
expect from a career – Rewards, Recognition,
Respect and Results.

17. Our Brand Value Proposition
We are a strong, vibrant and global real estate family.
We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.
We embrace your goals and are committed to achieving them.
Our network is your edge:
56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21: The Gold Standard.

18. Our History 8,000 Offices Worldwide
143,000 Sales Associates 56 Countries
2007
Century 21
Expands to Russia
2006
Century 21
Expands to Asia Pacific
40 Countries
2002
As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2007, we have entered into 56 countries (and growing!!!)
20 Countries
Century 21
Expands to China
1998
10 Countries
Century 21
Expands to Mexico
1989
5 Countries
Century 21
Expands to Japan
2 Countries
1983
First Century 21 International
Office Opens in Canada
1974
First Century 21 Office
Opens in California
1971

19. How the CENTURY 21 System helps you achieve your goals
Brand
Awareness
Awards and Recognition Programs
Market
Share
Business
Benefits
The Century 21 system can help you achieve your goals by leveraging the following categories:
Brand Awareness
Awards and Recognition
Industry Leading Marketing
Award Winning Training
Technology
Business Benefits
All of these programs and features are here to help you achieve your ultimate goal: Market Share and personal growth.
Industry Leading Marketing
Technology
Award Winning Training

20. Brand Awareness
When people think about real estate, they think of the CENTURY 21 brand. By putting the power of this international brand to work for you, you can take advantage of all the CENTURY 21 System has to offer and align your career with a name that’s known throughout the world!

21. What do consumers think?
CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed.
When you compare Century 21 to other brands, you’ll see that consumers think of Century 21 first. According to the 2006 Millward Brown Study, Century 21 beat out the other brands for highest brand awareness levels and also the Century 21 brand is the first in consumers minds. I think you can all see (and agree) the power of the Century 21 brand.
First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST!
2006 Millward Brown Study

22. Brand Name and Preference
Googlebattle.com is a website that measures the number of times a key word is searched on Google.com.
When you enter in ‘Century 21’ as one key word and you enter in ‘REMAX’ as the other key word, you’ll see the obvious winner in brand name: Century 21. This is due to our brand name and industry leading marketing materials. The Century 21 company has a far greater reach than any competitor (we are ‘googled’ 40 times more than ReMax as you can see from this slide)

23. CENTURY 21 Marketing Programs
Our programs maximize your chances of success by…
Generating leads
Creating Preference for the CENTURY 21 Brand
Increasing consumer interest and satisfaction
Enhancing customer retention
Helping you differentiate from your competition
Increasing listings and sales

24. National Advertising
As you can see, our national advertising utilizes several mediums including:
Network television
Cable
Syndication
Online
Print
We also have significant presence in the Hispanic mediums

25. Local Advertising Book of Homes Homes and Living Magazine
Gloucester, Salem, Burlington, Cumberland & Camden
This is just a sampling of the many local outlets we advertise in. We work together with your local Broker councils to identify and execute a variety of local advertising opportunities
Book of Homes

26. Real Estate Search Engines
Every listing you have on Century21.com is automatically posted on the following sites:
Trulia
Google
Yahoo
Landandfarm.com
It’s automatically posted for you and it is absolutely free of charge
Commercial listings automatically posted to loopnet and cityfeet
Just another great benefit of the Century 21 System

27. Preferred Client Club All This For Just $5 Per Year!
Personalized Welcome Letter
Personalized Spring and Fall Postcards
Lay out everything you get in a year:
Personalized welcome letter
Personalized spring and fall postcards
Bimonthly magazine
All this for $8 a year
Personalized Bi-monthly Magazine
All This For Just $5 Per Year!

28. eNewsletters
FREE!!!
Being a part of the Century 21 System gives you the opportunity to stay in touch with your customers utilizing our eNewsletters.
The e-newsletters market reaches:
Residential
Commercial
Luxury listings
2 examples would be:
Home and Fines Homes & Estates Review
Consumer focused articles
English & Spanish editions
Customizable

29. Property Marketing Solutions
Create a powerful marketing plan for each property:
Customizable flyers, business cards, just listed/sold cards and postcards (to name a few)
Targeting general, luxury, commercial and other markets

30. Personal TV Advertising
The Spot Runner program gives agents or brokers the opportunity to create a customized television commercial:
Produce and purchase television advertising space on cable networks easily and affordably
Ability to print media plan to show prospective client which makes it a powerful marketing tool
Easy – Takes less than 30 minutes
Fast – Less than two weeks to be on TV
Targeted – Focused on your neighborhood
High Quality – Represents you well

31. Tools For Agents (21online.com)
21 online is your proprietary, online resource center
Customizable based on your needs (My 21Online)
Easy access to information, marketing tools, …
No cost to you!

32. Property Slideshow
Nowadays, virtual tours are a must in the real estate industry. With 21 online, we make it quick and easy for you.

33. Build Your Own Web Site
With 21 online, you can build your own personal real estate website for FREE! It’s easy and you can do it in 7 simple steps!

34. Global Referral Network (CGRN)
Web-based referral management tool that connects nearly 6,000 activated offices
No activation fees
No software purchases
Free automatic upgrades
Guaranteed referral fees
The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!

35. Training for Associates at All Levels
Sales Skills
CREATE 21
Advanced Real Estate Skills (ARES)
Coaching and Accountability
BLAST!
Productivity Enhancement Process (PEP)
Niche Markets & Specializations
Fine Homes & Estates
New Home Sales
Mature Moves
Commercial Brokerage
Designations
CGRN Sales Associate
Accredited Buyers Representation
Residential Finance Specialist
Courses in the Virtual Solution Series (VSS) – over 50 titles – address all of the above topics, as well as CENTURY 21 tools and special programs.
In addition, self-paced courses are available for many CENTURY 21 tools, Agent Financial Tools, Anatomy of a House, etc.

36. National Discounts Up to 70% Savings Off Catalogue Pricing
Free Retail Connect Savings Card
6% discount
25% discount on accessories
Up to 12% off on dell.com
As you can see, the Century 21 system provides you with multiple discounts on an array of items:
Office Solutions
Marketing
Benefits for you and your clients
Customized personal advertising
Affordable - $349 gets you an ad ready for air
Up to 50% off competitor pricing

37. Virtual Tours
Did you know that virtual tours generate 40% more traffic than those with only still photos? Century 21 understands that!
We give you the affordable opportunity for virtual tours with all of these companies.

38. Giving Back To The Community
To Date Century 21
Has Raised Over $91,000,000
For Easter Seals
2007
$76,000,000 Raised In
The First 25 Years
2004
Century 21 is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised 91 million, making us the largest sponsor for Easter Seals Foundation.
$62,000,000 Raised In The
First 20 Years
1999
$47,000,000 Raised In The
First 15 Years
1994
$20,000,000 Raised In The
First 10 Years
1989
$6,000,000 Raised In The
First 5 Years
1984
Easter Seals Selected
As Primary Charity
1979

39. Summary Why CENTURY 21 Town & Country Realty ?
The power of the team to get the job done.
The power of the record of results we have assembled.
The power of the systems that are in place that allow us to grow and increase market share, services, and profitability.
The power in the vision of management and their commitment to excellence in this company.
The power of the Century 21 name.

40. If you are looking for… Then… Unlimited growth opportunities?
Flexible work schedule?
Security and financial independence?
More control of your future?
Personal satisfaction and recognition?
Then…

41. Let’s Get Started! Next Steps… Business Cards Self Promotion Training
Discuss:
State Licensing Requirements & Costs
Local Board of REALTOR® Dues
Multiple Listing Service Participation
Other Start-Up Costs
Business Cards
Self Promotion
Training
Lock Box Key
Next Steps…