1. Income = f (visitors) y = f (x) y = income in € x = number of vistors per day

2. Income = f (visitors) pcm3.000 € 3.000 visitors/day pcd100 € 3.000 visitors/day Period Income (€) No of visitors/day

3. Cost per click  0,1 € Google adwords

4. Cost per click  0,1 € per clickCOST pcd No. of visitors/dayMonthly 0,1 €10 € 100 visitors/day300 € 0,1 €20 € 200 visitors/day600 € 0,1 €50 € 500 visitors/day1.500 € 0,1 €100 €1.000 visitors/day3.000 € 0,1 €150 €1.500 visitors/day4.500 € 0,1 €200 €2.000 visitors/day6.000 € 0,1 €300 €3.000 visitors/day9.000 € 0,1 €500 €5.000 visitors/day15.000 €

5. Ratio earn/cost = 1/3 for cpc 33% income 66% lost

7. FreeM  “Free Marketing” Time or Money

8. ROI Return on investment

9. ROI for SEO Cost 3 months for SEO work To reach no. of visitors/day Earn pcd ROI days 500 € 100 visitors/day3 €150 750 € 200 visitors/day7 €113 1.000 € 500 visitors/day17 €60 2.000 €1.000 visitors/day33 €60 3.000 €1.500 visitors/day50 €60 4.000 €2.000 visitors/day67 €60 5.000 €3.000 visitors/day100 €50 10.000 €5.000 visitors/day167 €60

10. SEO in practice

11. Total effect should be 202.500 or 20.000 € 45.000+90.000+67.500 and remain 45.000 after 500 x 90 = 45.000750 x 90 = 67.500 1.000 visitors X 90 days = 90.000

12. Additional slides Just nice slides!

13. SEO vs CPC

14. € £ $

15. Famous Cartoons