Presentation on theme: "All data is based on a current Search-Tec client: Data spans 2009 & 2010 Data blinded to cover NDA Case Study Process 1.Review Pageviews 2.Analyze Incoming."— Presentation transcript:
All data is based on a current Search-Tec client: Data spans 2009 & 2010 Data blinded to cover NDA Case Study Process 1.Review Pageviews 2.Analyze Incoming Searches 3.SEO Program ROI Calculation 4.Verdict
450% increase in Pageviews over 24 Months TREND LINE: Exponential
The SEO program delivered 57,883 additional incoming searches to Client website compared to baseline. Search Engines delivered a 225% increase in incoming Searches in 24 Months
Business Development Customers Potential customers Potential Partners Potential Distributors Investors Institutional and Private VCs Fund Managers Clinical Patients Referring Physicians Public Relations Thought/Opinion Leaders Journalists writing a story related to your business Human Resources Passive job seekers Industry talent
Where would these 57,833 incoming searchers have gone if this Search-tec Client had not hired us to search optimize their site? Competitors!
The SEO Program drove an incremental 57,883 incoming searches The SEO Program drove incremental 629,802 PVs. This is about 10 Pageviews per searcher - these are considered ‘heavy users’ Cost Comparison for Search Engine Marketing (SEM): The Google AdWords average medical keyword is $6.00 Cost Per Click (CPC) Google AdWords equivalent cost of generating this incremental traffic: $347,298 (57,883 incoming searchers x $6.00)** Actual cost of this SEO program to Client in this timeframe: $22,500 Return on Investment: 14.4 : 1 ** Does not take into account the cost of administering and monitoring the AdWords SEM program, which can run into thousands of dollars per month.
* According to Nielsen: “Marketing ROI is, on average, about 1.09” Source: IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? http://blog.nielsen.com/nielsenwire/reports/marketing-roi.pdf Answer: Yes! A demonstrated Marketing ROI of 14.4 when compared to the average Worldwide Marketing ROI of 1.09*. If you are doing any Marketing at all, Search-tec Website Optimization should be part of your promotional plans!
For more information on how to optimize your website, please contact: http://www.search-tec.com Kevin O’Daniel Principal Phone: 415-203-1636 Email: email@example.com