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Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture.

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Presentation on theme: "Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture."— Presentation transcript:

1 Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture

2 Why is PPC Important? SEM PPC AdWords AdCenter Search Marketing Search Engine Marketing CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Pay Per Click

3 Why is PPC Important? Pay Per Click

4 How Is AdWords Organized? Why is PPC Important? Google Sandbox Trackable, Controllable ROI Guaranteed Traffic Budget-able Expense CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

5 The Basics AdGroups Campaigns How Is AdWords Organized? Keywords AdGroups CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

6 What You Do... What to Pay Attention To... The Basics

7 Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Determine Business Goals

8 CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Buying Funnel Awareness Interest Learn Shop Buy Determine Business Goals

9 Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

10 Find Long-tail Keywords Research Keywords Long-tail Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 # Of Searches/Month Keywords

11 Research Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Keywords...Four Basic Types Explicit The Problem Symptoms Product Parts or Brand Names Chicago Ferrari Mechanic Ferrari wont go 210 mph Ferrari whines at 195 mph Ferrari Testarossa 12 cylinder

12 Research Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

13 Research Keywords CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

14 Determine Business Goals Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

15 Group Keyword So One Ad Can Represent & Repeat the Keywords Wedding Photographer Wedding Picture Wedding Pictures Wedding Photojournalist Wedding Video Best Wedding Photographer Chicago Wedding Photography Organize Keywords into AdGroups CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

16 Determine Business Goals Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

17 What You Do... What to Pay Attention To... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 The Basics

18 What to Pay Attention To... CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Click Thru Rates (CTR) Cost Per Click (CPC) CPC vs. Bid Average Position Quality Score

19 Tools Youll Need CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Historical Performanc e Landin g Page CTR Keyword Relevan cy Ad Relevan cy Various Relevanc y Factors

20 Quality Score Tools Youll Need CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Landin g Page Keyword Relevan cy Ad Relevan cy

21 Rod Holmes from CHICAGO Style SEO The Big Picture Pay Per Click Tools Youll Need AdWords Account Google Keyword Tool AdWords Editor App Spreadsheet CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

22 Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture

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