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© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. Specialty Vertical Devices (SVD)

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Presentation on theme: "© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. Specialty Vertical Devices (SVD)"— Presentation transcript:

1 © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. Specialty Vertical Devices (SVD) AT&T Advanced Enterprise Mobility Solutions 1

2 2 Applying mobile embedded computing into business channels Includes PC OEMs and their key channels Embedded Computing Global Mobile Management Strategic Carrier Management Centralized Transaction Management Consolidated Reporting Enterprise Mobility Integration Mobility Consulting Deployment services (device staging/kitting, application loading, activating & lifecycle management) Application Development Fixed Mobile Convergence A solution portfolio delivering a compelling ROI by extending traditional fixed telephony capabilities to mobile workers Solutions for both AT&T Mobility and non AT&T Mobility devices Manages the ABS M2M COE Responsible for Complex or Emerging M2M solutions Ecosystem of 150 M2M solution partners Machine-to- Machine 200+ Enterprise Mobility Solution Providers focused on Line of Business (LOB) applications & Certified Non Stocked Hardware SVD- Line of Business Industry and Mobility Alliance Program (IMAP)Industry and Mobility Alliance Program (IMAP) Manages an Enterprise Mobility Ecosystem which drives AT&T wireless data application revenue and Line of Business solutions via Direct and Indirect business models.

3 AT&T / BlueStar Co-Sell ProgramAT&T / BlueStar Co-Sell Program Managing the mobility solution ecosystem 3 COMPLETE SOLUTION Multiple players are required to provide a complete mobility solution to today’s enterprise customers ISV’s Integrators Resellers OEM’s BLUESTAR INTEGRATORS OEM’s AT&T ISV’s RESELLERS AT&T & BlueStar bring the players together to deliver those complete mobility solutions to the customers AT&T BLUESTAR

4 Why Co-Sell?Why Co-Sell? 4 Added Co-Sell opportunities Activation commissions Funnel/Growth and support Streamlined certification process Service/Rate plan consultation Marketing Resources/Support Opportunities without Co-Sell BLUESTAR INTEGRATORS OEM’s AT&T ISV’s RESELLERS Co-Sell maximizes your Market Scope

5 Sales Engagement ProcessSales Engagement Process 5 SCGPCGSMBGEM Segment Channel Managers (SCAM) Align Partner with MAC/Direct Seller Project Management Sales Engagement Virtual Member of MAC Segment Team Velocity: Faster Deal Replication Ability to Scale & Grow Larger Funnel By-Directional Deal Flow MAC Segment Teams Authorized Mobility Application Partner CAM Review SCG Direct Sales Example: Partner (1) registers an opportunity for a Signature Customer in IMAP Deal Registration System (2). The opportunity flows to a IMAP Segment Channel Manager (3) who will in turn identify the appropriate MAC (4) and Direct Sales Team (5). 1 2 3 4 5 IMAP Opportunity Registration System

6 Primary Network Primary Network Secondary/Backhaul Secondary/Backhaul Video Surveillance Video Surveillance Business Continuity Business Continuity Fleet/Asset Management Fleet/Asset Management Point of Sale Point of Sale SolutionsVerticals Manufacturing Manufacturing Transportation Transportation Distribution Distribution Energy Utilities Energy Utilities Healthcare Healthcare Government Government Virtually ALL hospitals are deploying EHRs (electronic health record systems) and many are pursuing business development activities that will link them organizationally and electronically to nearby clinics. This means connectivity will shift from convenience to critical, but not to the point that the institution will invest in diverse, survivable dual fiber circuits to guarantee the connection. Business CaseBusiness Case The problem arises when their (the clinic’s) DSL, cable modem or T-1 circuit goes down and they lose connectivity to the cloud. Problem Multiple different causes of wire line network failures Cause The solution is failover to cellular systems that integrate into their facility’s IP network/router Solution Business operations continue uninterrupted during primary connection failure allowing for smooth business transactions, resulting in increased customer satisfaction. Benefit WWAN 6

7 Transportation/ Logistics Transportation/ Logistics Field Service/Field Sales Field Service/Field Sales Government Government Courier Courier Hospitality Hospitality Retail Retail Manufacturing Manufacturing Healthcare Healthcare Solution VerticalsSolution VerticalsAMA Certified SolutionsAMA Certified Solutions Business CaseBusiness Case Our customer needed a solution to better track their employees and provide better customer service for their clients Problem Clients complained that drivers were not on time or did not complete the work assigned Cause AT&T bundled a rugged handheld with Office Reach & custom GPS application to replace PTT and better track/guide employees Solution Enhanced our service delivery times, & developed accountability with the employees to ensure the job was completed and on-time. Benefit Rugged Handheld ComputersRugged Handheld Computers 7

8 Why Leave Money On The Table?Why Leave Money On The Table? Become a co-sell partner and grow your top and bottom line AT&T / BlueStar Co-Sell Program Activation commissions Funnel/Growth and support Streamlined certification process Service/Rate plan consultation Marketing Resources/Support Contact Information BlueStar Randy Smith (800)354-9766 x3277 resmith@blustarinc.com AT&T Danny Seid (WWAN) (404)219-2265 ds498r@att.com David Krasny (Motorola Rugged HH) (630)267-2010 dk598n@att.com Terry Sellers (Non-Motorola Rugged HH) (404)317-7032 ts110f@att.com Added $ with Co-Sell$ Before Co-Sell 8


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