2.  There are many different ways in which persuasion is used in writing, commercials, magazine advertisements, newscasts, etc.  They are called:  Name Calling  Endorsement  Repetition  Air and Rebut the Other Side’s Point of View  Plain Folks  Association  Intertextual Reference  Stereotypes  Slanted Words  Card Stacking  Tabloid Thinking  Shock Tactics and Fear  Bandwagon

3.  Points out the negative so another product/idea seems better  EX: Smoothie Joe’s peanut butter contains added fat. Buy Peanuttier Peanut Butter instead!

4.  Using Celebrities or Experts to help influence your decision  EX: Michael Jordan drinks Gatorade and if you do, your jumpshot will improve!

5.  Repeats the information to make the audience remember it  EX: Who can you trust? Bill Adams, because he can get the job done! Why can you trust Bill Adams? Because Bill Adams can get the job done

6.  Restating an opposing viewpoint and then showing why it’s wrong  EX: At Progressive, we show the other company’s policy, then ours. We want to be sure that you get the best deal.

7.  Connects ideas to simple down to earth people  EX: Like a good neighbor State Farm is there

8.  connection of a positive image with a candidate or idea to create a positive feeling  EX: THESE DO-IT-YOURSELF HAIR HI-LIGHTS ARE AS EASLY AS PIE

9.  Using another reference that agrees with your views or opinions  EX: Nine out of ten teachers agree with me: You must work hard to achieve success

10.  Uses unfair images of a group to make a point  EX: All boys love video games. Buy a playstation 3 for your son today!

11.  Outrageous words are used with other carefully selected words such as “Maybe,” “Might,” or “Could” to change the meaning of things.  EX: Replacing two meals a day with Slimming M cereal could result in losing as much as four pounds in one week

12.  Selecting facts (Usually out of context) so that they give a false and/or misleading impression- telling only part of the story  EX: “I lost 50 pounds on the Nutri-Sweet diet. You can too!” (Results not typical. Used with a program of diet and exercise.)

13.  Makes you think something is simple because it keeps people from looking at the complicated details  EX: We don’t have lockers because the teachers are mean! They have plenty of places to keep their books. What about ours?

14.  Makes people react out of fear instead of reason  EX: If you don’t purchase our alarm system, a burglar can easily break into your house.

15.  Suggests that mostly everyone else supports the idea  EX: All of your friends have the new Razor phone! What are you waiting for?

18.  Why? This ad is making a comparison between the leaping animal and the brand of shoe. Otherwise, the two wouldn’t have anything to do with each other.

20.  Why? This ad says three words: “reform,” “prosperity,” and “peace” to represent this candidate. However, this person’s goals are more complicated than that.

22.  Why? It shows normal people having an emotion to prove a point.

23. I think the debt isn’t that bad…It will be easy to fix. Obama thinks the debt isn’t a big deal. Actually, Obama, the debt is horrendous. It’s not going to be easy to repay.

24.  Why? Obama stated his opinion, then his opponent restated it and told his own opinion. I think the debt isn’t that bad…It will be easy to fix. Obama thinks the debt isn’t a big deal. Actually, Obama, the debt is horrendous. It’s not going to be easy to repay.

26.  Why? This ad doesn’t tell us any details about how Obama is going to help our country progress. It just puts one positive word with his name to convince us to vote for him.

27. Vietnamese girls do the best work to your toenails and fingernails!

28.  This ad is making a generalization or assumption about Vietnamese girls and their jobs.  It is suggesting that this group of people are known for a certain thing. This is stereotyping. Vietnamese girls do the best work to your toenails and fingernails!

29. (Note: taking Hypergain alone may not grow muscle. Must work out extensively.) “I used Hypergain and gained this much muscle! You could too!”

30.  This ad is trying to convince people who want to gain muscle to buy the product. It is trying to make them think they will look like this. Then the word “could” is used to make it more doubtful. (Note: taking Hypergain alone may not grow muscle. Must work out extensively.) “I used Hypergain and gained this much muscle! You could too!”

32.  Why? The ad is attempting to scare the viewers into “joining” whatever the cause is. Either join it, or you’ll die is the message.

34.  Why? The sign tells how many people eat McDonald’s. Everyone else is doing it… so should you.

36.  Why? The add is using Justin Bieber’s familiar face to sell the nail polish to people who like and recognize Justin.

38.  Why? This man is using that book to support his opinion.

39. Herbal Essences helped me me go from this… to this!

40.  Why? This ad only tells half of the story. The first picture is bad and she is making an awful face. Shampoo didn’t change that.

42.  Why? The sale sign is repeated over and over to get it into the buyer’s head