How mobile consumers will use the REALTOR.com ® Real Estate Search iPhone Application to find homes 1. Download FREE app from the iPhone ® app store. 2. Choose home search options 3. Select specific Home 4. View home details 5. One touch to call you. Realtor.com has had over 3,500,000 total downloads since this went live !
The REALTOR.com ® iPhone ® Application REALTOR.com ® iPhone ® Application Stats: Downloads: 3,500,000+ and counting Median session length: 2.10 minutes Almost 9 million listings viewed per month Source: iTunes Connect and Flurry.com, November 17, 2010
Realtor.com is # 1 Traffic * comScore Media Metrix *comScore Media Matrix April 2011
Consumers continue to shift Online Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2010 Nearly 90% of Home Buyers are using the Internet in their home search 92% of First-Time Home Buyers used the Internet in their home search 45% of Home Buyers were also likely to walk through homes viewed Online 37% of Buyers found the home they purchased on the Internet
How are Buyers Finding Real Estate Agents? Survey of California of Home Buyers, 2010 (California Association of REALTORS®) Internet For Sale Signs in Neighborhood Agent’s Farming Materials Previous Transaction with Agent Personal Referral 76% 10% Repeat Buyer First-Time Buyer Have you adjusted your marketing tactics? 57% 12% 10% 5% 16% 0%
Importance of Online Features for Home Buyers in the Home Viewing Process California Association of REALTORS® Survey of Home Buyers 2010 Multiple Pictures/Slide Show Virtual/Video Tours Statistics on Comparable Home Sales Listings Neighborhood Profile Automatic Notification of New Listings Available Map/Directions 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 94% 92% 76% 54% 46% 44% What do Online Buyers want Most?
Do Consumers Search for Real Estate in Newspapers or Magazines? Buyers are 1800% more likely to find the home they purchase on the Internet than in a newspaper. 18x MORE LIKELY Buyers are 3600% more likely to find the home they purchase on the Internet than in a home book or magazine. 36x MORE LIKELY Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2010
About ListHub ListHub is the nation’s largest and most trusted network for listing distribution and online marketing performance reports. By quantifying the results of listing exposure across hundreds of marketing Web sites, ListHub provides brokerage firms with data to drive informed marketing decisions and tools to demonstrate clear value to their agents, and in turn, to their seller clients.
The ListHub Network Data Source: MLS or Broker/Franchise custom source More than 300 MLS connections - represents over 85% of the national market by agent/listings About 50 national data destinations (more than 500 total Web sites) The #1 system for online metrics reporting Exclusive syndication to AOL Exclusive platform for REALTOR.com ® metrics