2. Personal Branding

3. Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

4. What is a personal brand? Start with what it is not: Defined by your job title Confined by your job description

5. What is a personal brand? “ The creation of an asset that pertains to a particular person or individual … an indelible impression that is uniquely distinguishable …“ -Wikipedia

6. Why is a personal brand important? Vertical career ladders are disappearing Project-based economy Extend your reach, visibility and networking capabilities

7. Your new company: Me Inc. Your name CEO, Me Inc.

8. 5 great brand elements: Associations Position PromisePersonality Story

9. Define your personal brand Step #1: Identify qualities/characteristics that make you distinctive Your greatest/clearest strength(s)? Your most noteworthy personal trait(s)? 3 things you want someone to remember about you

10. Define your personal brand Step #2: What have I accomplished that I can brag about? Last week? Last year? Ever?

11. Define your personal brand Step #3: What do I want to be famous for?

12. Define your personal brand Step #4: Summarize! Boil down your brand to it’s essence “I love translating business problems into on-time deliverables” “I’m a database wizard with a passion for complexity” “I’m a strategic thinker that will creatively put you in front of your next customer” “I’m handsome”

13. Promote your personal brand Golden branding rule! Everything you do – or choose not to do – communicates the power of your brand

14. Promote your personal brand You promote your brand through your: Phone conversations Email messages Conduct/contribution in meetings Anywhere else?

15. Monitor your personal brand Get feedback on: Your performance Your growth Your value

16. My personal brand check-in (Thanks Tom Peters) 1.Great teammate and supportive colleague? 2.Exceptional expert at something that has real value? 3.Broad-gauged visionary … far-sighted imagineer? 4.Business person – obsessed with pragmatic outcomes?

17. Summary As CEO of Me Inc. Define your brand Promote your brand Monitor your brand