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Page 1 A Page Toward Transition Success: Marketing Yourself in Your Search Christ the King Job Networking Ministry October 6, 2011 Marketing One-Pager Workshop © Tom Bobich 2011
How do I communicate my search to those who can help? And my skills to those who can hire? Job Search Challenge Page 2 Marketing One-Pager Workshop © Tom Bobich 2011
Communication Tools Page 3 Resume 30-second “Elevator Pitch” LinkedIn Profile Business Card Executive Profile Signature Website Blog Marketing One-Pager Marketing One-Pager Workshop © Tom Bobich 2011
Resume Page 4 Marketing One-Pager Workshop © Tom Bobich 2011
Executive Profile Page 5 Marketing One-Pager Workshop © Tom Bobich 2011
Purpose of the Marketing One-Pager Page 6 Resume Job Interview One-Pager Networking Marketing One-Pager Workshop © Tom Bobich 2011
Developed by career coach Randy Block –Revised by a number of others Supports and communicates your personal brand Summarizes your essence –Who are you and what do you bring to your next employers? –What do you do not that is relevant to your search? Supplements your resume (and other communication tools) Marketing One-Pager Page 7 Adapted from Cultivate Consulting Marketing One-Pager Workshop © Tom Bobich 2011
Introduce yourself for networking Define your search Help others help you! Marketing One-Pager: Uses Page 8 Marketing One-Pager Workshop © Tom Bobich 2011
Marketing One-Pager Page 9 Marketing Summary Guideline for Networking Conversations Conversation Starter Guide for Cover Letter Behavioral Interview Prep Trigger for Networking Connections Job Description Competency Mapping Adapted from Cultivate Consulting Marketing One-Pager Workshop © Tom Bobich 2011
Marketing One-Pager Page 10 Marketing One-Pager Workshop © Tom Bobich 2011
Does it work? Page 11 I'm a parishioner at CTK and noticed you are presenting this Thursday. You may remember me, as I presented my Marketing One Pager (attached) last Spring at SING, and you were very helpful. Safeway was on my target list, and just last week I started a part-time contract at the Safeway Culinary Research center in Dublin. I truly believe my One Pager was what opened the door. I sent it to a colleague in the department who forwarded it to the 'powers to be'. It took quite a few months to come together, but the match is perfect as Safeway didn't have someone with my skills. I'm also still able to do other consulting. I've shared the One Pager with several job seekers and helped them with theirs. Its one of the most useful pieces I've used to market myself. Feel free to use this as an endorsement! Rosemary Mark Marketing One-Pager Workshop © Tom Bobich 2011
Step 1: Review the template and its categories. Step 2: Prepare yourself for reflection. –Where and when did I do my best work? –Who was around me? What conditions were present? –When was I bringing ‘my best self’ to the job? What types of activities was I doing? –What are my natural talents? How Do I Prepare My One-Pager? Page 12 Adapted from Cultivate Consulting Marketing One-Pager Workshop © Tom Bobich 2011
Step 3: Explore your differentiators. –Considering what I know myself to be at the core or essence, what do I want to shine through? How do I want others to know me? –How have I distinguished myself from my peers? –What is my management or leadership style? –What have I done to further develop myself or the organizations that I have worked in? How Do I Prepare My One-Pager? Page 13 Adapted from Cultivate Consulting Marketing One-Pager Workshop © Tom Bobich 2011
Step 4: Define Attention Grabbers –What highlights of my career do I want to lead with? –When someone asks me about an accomplishment that I am most proud of, I tell them about ____________________. –Imagining myself at a barbeque with a group of colleagues and friends, we reminisce about (insert ‘war story’ here) ________________ with a lot of laughter and camaraderie. How Do I Prepare My One-Pager? Page 14 Adapted from Cultivate Consulting Marketing One-Pager Workshop © Tom Bobich 2011
Looking at the One-Pager Page 15 Marketing One-Pager Workshop © Tom Bobich 2011
Looking at the One-Pager Page 16 Marketing One-Pager Workshop © Tom Bobich 2011
Looking at the One-Pager Page 17 Marketing One-Pager Workshop © Tom Bobich 2011
Looking at the One-Pager Page 18 Marketing One-Pager Workshop © Tom Bobich 2011
Remember that the Marketing One-Pager is a personal branding document. Use the One-Pager to spur conversations and trigger networking. To learn more: Jennifer Ghelfi De Smedt Chief Culture Officer Cultivate Consulting (650) Summary Page 19 Marketing One-Pager Workshop © Tom Bobich 2011 Tom Bobich (925)
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