1. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com IP REPUTATION & DOMAIN REPUTATION HOW YOUR REPUTATION IMPACTS YOUR DELIVERABILITY

2. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com IP REPUTATION AND DOMAIN REPUTATION HAVE A BIG IMPACT ON WHETHER OR NOT YOUR EMAILS ARE MAKING IT TO THE INBOX

3. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com SOME ISPS RELY MORE ON IP REPUTATION WHILE OTHERS RELY MORE ON THE DOMAIN AOL has it's OWN IP reputation monitor that rates your reputation on a scale of "Bad" "Neutral" or "Good". If you have a "bad" reputation within AOL's internal scoring, then you'll find that your emails are often sent to the junk folder or blocked entirely.

4. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com ISPs such as Gmail put much more weight on the sending domain than other ISPs. Simply changing the IP address won't always resolve delivery problems with Gmail. SOME ISPS RELY MORE ON IP REPUTATION WHILE OTHERS RELY MORE ON THE DOMAIN

5. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com ISPs are getting more sophisticated, looking at the “big picture” versus just one single element (like the sending IP. However, IP address and sending domain still remain the primary filtering mechanism for many ISPs.

6. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com How Do You Identify If You’ve Got A “Reputation” Problem? Look at your overall program and determine whether or not there are underlying issues that need to be fixed. Evaluate the problem, not just the symptom!

7. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com NOTE: It’s not enough to just change your IP and/or domain. If there are problems with your program, they will resurface. Work through the underlying problems and get those cleared up before getting a new IP or domain. How Do You Identify If You’ve Got A “Reputation” Problem?

8. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Evaluate complaints (why you're getting them, campaigns that generate them most frequently, etc.)

9. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Look at list quality (list building practices, list hygiene, engagement, etc.)

10. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Evaluate your content. Is the content causing a problem? Is your HTML formatting correct? Are words, links or patterns in your messaging causing problems?

11. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Check your IP reputation Check your sending domain reputation (look for the ‘return- path’) TIP: For a complete troubleshooting process, get the Inbox Troubleshooting Guide at EmailDelivered.com

12. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com IP REPUTATION & DOMAIN REPUTATION Learn more about how IP & domain reputation affect your email delivery: http://www.emaildelivered.com/email -reputation-ip-domain-reputation/ http://www.emaildelivered.com/email -reputation-ip-domain-reputation/ Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptio ns/pulse-subscription-center. http://emaildelivered.com/subscriptio ns/pulse-subscription-center