Presentation on theme: "Deliverability How We Get You to the Inbox. +98 % Our Deliverability routinely ranks in the high 90s. There’s another way of saying this: We Get Your."— Presentation transcript:
Deliverability How We Get You to the Inbox
+98 % Our Deliverability routinely ranks in the high 90s. There’s another way of saying this: We Get Your Message to the Inbox.
We Earn Your Trust, Every Day Software - Built from the Ground Up with Deliverability in Mind. Authentication and Spam Checking are applied to every message. Managed Risk - We screen every client to make sure their list-building practices and content won’t create problems. Spammers don’t get to use our service. Expert Deliverability Team - Our Deliverability Experts know their stuff. Incidents inevitably occur and we work with clients to help recover from problems. Relationships -We have excellent industry relationships and work closely with ISPs to make sure our sending reputation leads the industry. -We have established Feedback Loops to help identify problems and keep spam complaints from turning into major problems. -Return Path Partner: Reputation Monitoring and Inbox Placement Testing
Inbox Analysis Your ultimate tool for message previewing is also a powerful deliverability tool. In addition to actual images of how your message will render in 30+ clients and mobile devices, Premium Inbox Analysis will also run your campaign through 15 spam filters.
Message Quality Score Words No Plain Text Version ‘Spam Check’ Scours Your Message for Red Flags All Caps No Subject Line It’s easy to accidentally include things in your message that will cause a spam filter to block you. That’s why every message gets a Message Quality Score. In addition to searching for potential rendering problems, we’ll let you know about any spam red flags.
Bounce and Complaint Handling Don’t waste time manually removing bounced addresses from your active list. We’ll automatically pull hard bounces from your active contacts. Subscribers who lodge spam complaints are likewise globally unsubscribed from all of your lists, protecting your reputation
Maintaining High Standards Our Role in Deliverability Thorough Client Vetting Daily Reputation Monitoring Account Management Determining Suitability Education and Awareness Client’s Role in Deliverability Opt-in Only Relevant Content List Maintenance Consistent Sending Education and Awareness Maintaining High Standards
Authentication Authentication helps identify you as a legitimate sender. All outgoing messages sent through our system will pass SPF and DKIM authentication. You can easily add Sender ID authentication when creating your message.
ESP (Us) Sender (You) ISP We have feedback loops with all ISPs that offer one. This special arrangement helps us manage risk and deal with spam complaints so they don’t become a deliverability problem for you later. Subscriber: “This is Spam” Your Campaign Subscriber Marks Your Message as “Spam” Feedback Loops